Today (September 27, 2024), LINE Ads has introduced Advanced Targeting, a new feature that allows advertisers to target LINE Official Account followers with greater precision. This expansion offers 95 additional target audiences under the "Behavior" tab, catering to advertisers seeking more detailed and accurate audience selection. Advertisers can now choose LINE OA followers based on specific categories to align with their campaign objectives.

The newly added target audiences are as follows:

"LINE Official Account Followers" who are interested in:

■ Baby products

■ Beauty

   ＞ Aesthetic clinic

   ＞ Beauty salons

   ＞ Cosmetics

   ＞ Counter brands

   ＞ Luxury beauty

   ＞ Perfume

   ＞ Skincare

■ Business services

   ＞ Agriculture

   ＞ Career

   ＞ Floral

   ＞ Gas Station

   ＞ Logistics

   ＞ Telecommunication providers

   ＞ Transportation

   ＞ Others

■ Cars and vehicles

   ＞ Cars

      → Car parts

      → Car rental

      → Car service

      → New cars

      → Used cars

   ＞ Motorcycles

■ Consumer goods

■ Drinks

   ＞ Bubble tea

   ＞ Coffee

   ＞ Energy drinks

   ＞ Functional drinks

   ＞ Juice

   ＞ Milk

   ＞ Soft Drinks

   ＞ Water

■ Entertainment

   ＞ Celebrity

   ＞ Characters and influencers

   ＞ Concert

   ＞ Media

   ＞ Movie

   ＞ Music

   ＞ TV Shows

■ Education

■ Fashion

   ＞ Accessories

   ＞ Clothing

   ＞ Luxury Fashion

   ＞ Shoes

■ Financial services

   ＞ Banking

   ＞ Credit Card

   ＞ Loan

   ＞ Wealth & Investment

■ Food

   ＞ Chinese

   ＞ Dessert

   ＞ Fast food

   ＞ Food delivery

   ＞ Healthy food

   ＞ Japanese

   ＞ Korean

   ＞ Shabu and suki

   ＞ Snacks

   ＞ Thai

   ＞ Others

■ Hobbies and activities

   ＞ Antique Shop

   ＞ Books

   ＞ Charity

   ＞ Comics

   ＞ Game

   ＞ Horoscope

   ＞ Lottery

   ＞ News

   ＞ Pets

   ＞ Toys

■ Home and garden

   ＞ Furniture

   ＞ Home appliance

   ＞ Home retail

   ＞ Others

■ Insurance

■ Shopping

   ＞ Beauty stores

   ＞ Convenient stores

   ＞ Department stores

   ＞ Ecommerce

   ＞ Jewelry

      → Diamond

      → Gold

   ＞ Miscellaneous goods

   ＞ Optical goods

   ＞ Stationary

   ＞ Supermarket

   ＞ Supplement

   ＞ Technology

      → Computers and laptops

      → Mobile phone

      → Phone accessories

■ Sports

   ＞ Football

   ＞ Sports brand

   ＞ Others

■ Travel

   ＞ Accommodation and hotels

   ＞ Flights

   ＞ Others

■ Real estate 

To help advertisers achieve even better results, LINE Ads is continually expanding its target audience options. We're dedicated to providing you with the tools you need to reach your goals. Thank you for choosing LINE Ads.