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LINE Ads Advertising Policy

Understanding LINE Ads Policy

LINE Ads Policy is only preliminary guidelines concerning legal compliance of the advertising content for advertisers on the platforms of LY Corporation and/or any group company designated by LY Corporation (hereinafter collectively referred to as the “Company"). Therefore, it is the advertisers’ legal obligations to understand and adhere to all applicable laws, regulations, and advertising-related policies.


The Company reserves the right to reject, suspend, cancel, block access, or remove any advertisements from

the Company’s platform for any reason in the Company’s sole discretion, including where the Company suspects, discovers, or is notified from time to time that your advertisement does not comply with applicable laws, regulations, or policies.


Content within this document is neither legal opinion nor advice in any respect and advertisements may be subject to applicable laws other than those stipulated herein. In no event shall the Company warrant the validity or legality of your products, content, and advertisements appearing on the Company's platform. You should, therefore, additionally monitor, review, and comply with applicable laws, regulations, and policies, as well as obtain permission or authorization from the relevant regulatory authority (if any) before publishing the advertisement on the Company's platform, including maintaining such licenses and authorization throughout the period of advertising on

the Company's platform for immediate submission upon the government agency or the Company’s request.

As the applicable laws, regulations, and policies concerning the advertisements, products, and content are subject to change, the Company may amend this policy from time to time and you should review the contents of this policy regularly, especially before publishing every advertisement. This policy is intended as a guideline and educational purpose for advertisers only. The Company will not be responsible for the use of this guideline or in any case related hereto. You represent and warrant that you will not demand the Company, its officers, agents, and employees to indemnify your damages and will not file a lawsuit or take any action arising from or regarding the use or breach of this policy, and shall hold such person harmless from any liability or costs arising from claims for compensation, loss, damage, actions, decisions, litigation expenses, and attorney fees.

Prohibited Industries and Products

You should be aware that certain products and content cannot be advertised under applicable laws, regulations, and policies, or it may require permission or approval from the relevant regulatory authority before the publication thereof. Please see below for an example list of products and content that may not be advertised:

1. Cigarette products, electric cigarettes, tobacco, or related products, including quit-smoking aid products containing nicotine.

2. Digital currency or any related digital currency business, consumer credit business, or solicitation of futures trading, foreign currency trading, or real estate investment (products provided by financial institutions, banks, securities companies, and digital asset business operators authorized by relevant government agencies)

(as the case may be).

3. Weapons (all types), hazardous materials and substances.

4. Sale of information, whether personal information or not, and disclosure of others’ trade secrets.

5. Pyramid schemes, direct sales in an illegitimate multi-level, or any other businesses of the same nature which are not approved by the relevant regulatory authority such as businesses which push members to buy products

in order to be a part of its business, businesses which do not focus on selling products to users but rather encouraging members to invite others to join a network, where the revenues of businesses are based on additional invited participants joining the network, high price merchandise with non-standard quality, and do not have refund policy because its payment scheme is to pass through money received from new members payable to current members as a pyramid system. 

6. Buying and selling services or services for breeding of all kinds of animals and buying and selling services for animal organs, or products derived from animals, such as eggs, fur, fat, blood, or any liquid from animal bodies that are not approved by the relevant regulatory authority, excluding animal products for consumption that are lawful and supported by certification documents, including animal treatment or nourishment products and medical equipment used with animals. Additionally, advertisements related to controlled wood species are prohibited by forestry law, as well as controlled plant seeds, reserved plants, and protected plants as regulated by plant variety laws that are not approved by the relevant regulatory authority.

7. Fraudulent lending and fundraising for unlawful purposes.

8. Products that are deemed infringing third party’s copyright or intellectual property. 

9. Websites involved in accumulating points that are considered gambling or websites that are in the nature of prize drawing operated without authorization from the Department of Provincial Administration.

10. Online marketing and public relations conduct with compensation in the form of revenue sharing.

11. Narcotics and psychotropic substances, hazardous drugs, and specially controlled drugs.

  • These products are prohibited from being publicly advertised, while direct advertisement to medical personnel must be compliant with applicable laws, regulations, and policies e.g. compliance with the rules and regulations of the Food and Drug Administration, Ministry of Public Health, including but not limited to advertisement permission, as the case may be.

12. Non-profit organizations, public benefit organizations, and non-governmental organizations (NGO) that are not approved by the relevant regulatory authority:

  • A registration certificate, establishment permit, or permits to operate in Thailand issued by the Department of Provincial Administration, Ministry of Interior, the Committee on Consideration of the Entry of a Foreign Private Organization, or Ministry of Labor are required, as the case may be.

13. Gambling-related products and services such as pachinko, football betting websites, and online games banned under laws.

14. Adult goods and services (including sex shops such as unlawful and immoral massage parlors, adult shops such as adult video shops, other entertainment businesses for adults that must be licensed or registered, and other related businesses or those of the same nature).

15. Infant food (such as stage 1 formula or stage 2 formula milk powder for infants) and infant supplements.

16. Surrogacy, content related to adopted children, accepting or giving non-relative adoption to a third party.

17. Alcoholic beverages, including the sale and purchase of all types of alcoholic beverages (both directly and indirectly).

18. COVID-19 antibody test kits:

  • Certain types of products may be classified as medical devices that must be sold only to government hospitals, general hospitals, specialized hospitals, medical clinics, specialized medical clinics, medical technology clinics, or polyclinics that provide medical practice or medical technology according to the law on medical facilities or any other person according to relevant laws. As such, they are not allowed to be advertised to the general public. Those products may, however, be advertised directly to healthcare professionals in accordance with the applicable laws, regulations, and policies e.g. the advertisement must be notified to the Food and Drug Administration, Ministry of Public Health.

Regardless, LINE Ads is intended to be accessed by the general public, without limitation only to healthcare professionals. For this reason, you may not publish an advertisement on COVID-19 Antibody Test Kits on LINE Ads.

  • For COVID-19 Antigen Test Kits, please check applicable laws, regulations, and policies of the Regulated Products and Services. 

19. Advisement of cryptocurrencies (as the advertisement of cryptocurrencies must be carried out via the digital asset business operator's own official channels).

Regulated Products and Services

You should be aware that certain products and content can be advertised under the control of applicable laws, regulations, and policies. Please see below for an example list of regulated products and content:


1. Food and Beverages, Dietary Supplement Products, Beverage Products, and Household Medicines

Advertisements on food and beverages, dietary supplement products, beverage products, and household medicines must be compliant with the applicable laws, regulations, and policies e.g. rules and regulations of

the Food and Drug Administration, Ministry of Public Health, including advertisement permission, as the case may be.

Certain common food products may be exempt from applying the product notification and displaying the FDA mark on the label, but the label must contain statements required by law e.g.

  • Plant products including brown rice, whole grains, dried beans, sesame seeds, dried chilies, rice crackers (not fried), grains, crushed cereals, crushed pepper
  • Animal products including dried fish, dried shrimp, dried bird's nest, raw salted eggs, shrimp paste, raw/powdered pickled fish, pickled fish sauce (Budu sauce), honey (produced from a place of manufacture that is not classified as a factory)

1.1 Cannabis and hemp

Latest update as of May 20, 2024, subject to further changes following the enactment of Cannabis and Hemp Act B.E…..

In summary:

  • Advertisers must comply with the rules of applicable laws, regulations, and policies subject to the type and form of the products.

1.1.1 Whole plants and unprocessed parts of cannabis and hemp except for the inflorescence that may be advertised without permission but must be compliant with applicable regulations and conditions

  • The unprocessed parts of cannabis and hemp (except for the inflorescence of cannabis or hemp, which is prohibited from advertising in any channels for commercial purposes and prohibited from selling online according to the applicable notifications of the Ministry of Public Health) may be sold and advertised without permission required but in accordance with the following conditions: 

(1) The advertisement must not claim recreational effects

(2) The advertising media must not include false or exaggerated statements and shall not cause misunderstandings regarding the essence of that plant part.


1.1.2 Extracts and seed oils of cannabis and hemp, provided that the extracts that are not classified as narcotics may be advertised but must be compliant with applicable regulations and conditions

  • Under the applicable notifications of Ministry of Public Health, the following products are not classified
  • as narcotics and may be sold or advertised:

(1) Extracts having not exceeding 0.2% by weight of Tetrahydrocannabinol (THC), which was produced from domestically grown cannabis and hemp and under an FDA license 

(2) Extracts from seeds that were produced from domestically grown cannabis and hemp 

  • Extracts and seed oils from cannabis and hemp used as raw material in the production of certain health products may require advertising license from the FDA. 

1.1.3 Ready-to-eat food and drink (cooked in a restaurant) having cannabis or hemp as an ingredient without

the part of inflorescence attached may be advertised without permission but must be compliant with applicable regulations and conditions

  • Operators who sell ready-to-eat food or beverages having cannabis or hemp as an ingredient (such as leaves) without the part of inflorescence attached may publish advertisement but must be comply with applicable regulations and conditions, including listing all food items that use cannabis or hemp as an ingredient and must display safety endorsements for consuming food that contains cannabis or hemp as an ingredient in the advertising materials of the ready-to-eat food or beverages that contain cannabis or hemp, such as:  

(1) “People younger than 20 years, pregnant and breastfeeding women should not consume.”

(2) “If abnormal symptoms occur, stop consuming immediately. If the symptoms become severe, immediately visit or consult a physician.”

(3) “People allergic to cannabis or hemp should not consume.”

(4) “May induce drowsiness. Avoid driving vehicles or operating machines.”

1.1.4 Finished health products having cannabis or hemp as an ingredient (e.g. certain food products, certain beverage products, and herbal products) containing those in 1.1.1. or 1.1.2. above as ingredients: food products and herbal products may be advertised with permission from the FDA, while cosmetics may be advertised without permission required but must be compliant with applicable regulations and conditions

  • Certain food products and certain beverage products: applicable notifications of Ministry of Public Health prohibit cannabis and hemp flowers from being used as an ingredient in food products. However, certain food products or certain beverage products containing other parts of cannabis and hemp as ingredients (such as roots or leaves) without the part of inflorescence or young shoots attached may be registered or notified to obtain the food product serial number from the FDA if their quality and standards meet the relevant requirements. They may thereafter be advertised, provided that an advertisement claiming properties and benefits requires a food product advertisement license from the FDA first.
  • Herbal products: herbal products may require an herbal product registration certificate and an advertisement of herbal products may require an herbal product advertisement license from the FDA.

(1) Herbal products, i.e., herbal drugs (such as traditional drugs and developed herbal drugs) and herbal health supplements (such as herbal cosmeceuticals and nutraceuticals formulated based on herbs)

(2) Herbal products may contain any part of cannabis or hemp, including extracts. If the inflorescence is included in the ingredients, the product may be classified as a developed herbal drug, which requires documentation of scientific evidence (such as human trials) to support its quality, safety, and efficacy for registration for FDA approval.

  • Certain cosmetics: certain cosmetics containing parts of cannabis or hemp (without the part of inflorescence) or kratom as ingredients may be advertised without permission required if their notification has been registered, provided that the advertisement must be compliant with the rules and regulations of the FDA concerning the advertisement of cosmetics (including prohibition on the claim of benefit that exceeds the scope of cosmetic (e.g. preventing, curing, or relieving a disease).


1.2 Kratom

Latest update as of May 20, 2024

In summary:

  • Advertisers must comply with the rules of applicable laws, regulations, and policies subject to the type and form of the products.

1.2.1 Whole kratom plant, leaves, or any of its parts: may be sold or advertised without permission under the Kratom Plant Act B.E. 2565 (2022) as follows: 

  • An advertisement on kratom leaves or food containing kratom for sale must state the sale restriction that “Sale of kratom leaves or food containing kratom as ingredient or components to the following persons is prohibited:

1. Person under 18 of age

2. Pregnant woman 

3. Breastfeeding woman

In addition, other prohibited target groups and/or advertising criteria and methods may be further announced.

  • An advertisement on kratom leaves must not be associated with the following places or manners of sales: (1) educational institution (2) dormitory (3) parks, zoo, and amusement park (4) sales by a vending machine, and other prohibited places or manners of sales may be further announced.
  • An advertisement on kratom leaves must not be associated with the consumption of kratom leaves cooked or mixed with narcotics or psychotropic substances under the Narcotics Code, drug under the drug law, or hazardous substances under the hazardous substances law, and other substances that are prohibited from consuming with kratom leaves may be further announced.

1.2.2 Food products: applicable notifications of the Ministry of Public Health prescribe that the whole kratom plant and its extracts may be used as ingredients in the production of certain food products, provided that

the manufacturer or importer must comply with the regulations and conditions prescribed by the FDA regarding new substances/new foods. In addition, if an advertisement is intended to be made on the properties and benefits of the registered food products after the registration is made, advertisers must obtain a food advertisement license from the FDA accordingly.

1.2.3 Products such as kratom decoction, kratom tea, crushed dried kratom leaves powder packed in capsules or tablets: may be classified as herbal products and may be sold or advertised, but may be subject to a product registration requirement to obtain a herbal product registration certificate and request an advertisement license from the FDA in accordance with the Herbal Products Act B.E. 2562 (2019).


1.3 Food supplementary products may not make any claim related to sexual performance and advertisers must comply with the rules of applicable laws, regulations, and policies as follows:

1.3.1 If advertisers intend to promote the benefits, quality, or properties of food supplementary products,

the advertisers must obtain a food advertisement license from the Food and Drug Administration and are obliged to consider the legality and content of the said license before publishing the advertisement.

1.3.2 Advertisers must publish the advertisement with the complete statement and the exact format as permitted, and information must be displayed in advertising media only as stipulated in the advertisement license.

1.3.3 Advertisers must not advertise the benefits, quality, or properties of foods that are false or exaggerated or beyond the scope of food. For example, no claims can be made that food products can prevent, treat, alleviate, or cure disease. In case a claim is intended to be made that consuming the food products can help prevent the risk of disease, the products must first be evaluated based on their health claims to obtain permission from the FDA.

1.3.4 Advertisers must not advertise the benefits, quality, or properties of food supplementary products using statement, images, or audio that convey or show the understanding that the food supplementary products help nourish libido, enhance sex, or are related to sexual intercourse.


2. Hospital and Clinic

  •  Must comply with applicable laws, regulations, and policies e.g. possessing a license to operate a medical facility and comply with the regulations and criteria of the Ministry of Public Health. Advertisement of certain types of medical facilities requires approval from the Department of Health Service Support, Ministry of Public Health, or the Provincial Health Service Authority.


3. Dating Service Website or Application

  • Must comply with applicable laws, regulations, and policies e.g.  
  • The app must be created and has been in service for at least 1 year
  • The app must be reviewed and rated by users with at least 4 stars 
  • Target audience must be over 20 years old 
  • A warning message on the banner/video that “This service is only for people ages 20 years and above” is required.


4. Cosmetics

  • Certain types of cosmetic products (including cosmetics containing cannabis and hemp without the part of inflorescence or kratom) can be advertised without advertisement permission, provided that the advertisement must not claim a benefit that exceeds the scope of cosmetic (e.g. preventing, curing, or relieving a disease), and must be compliant with applicable laws, regulations, and policies e.g. compliance with the rules and regulations of the Food and Drug Administration, Ministry of Public Health.


5. Politics and Election

  • Must comply with applicable laws, regulations, and policies e.g. political parties, its members, candidates for election campaign, voting or survey polls, or contents relating to election can be advertised during a specific period as determined by the Company and by purchasing via agency only. The Company may require additional documents (such as registration documents of political parties, political parties’ members, certificates of candidates for election campaigns, and other documents as required), subject to consideration on a case by case basis.


6. Lotteries Issued by the Government

  • Must comply with applicable laws, regulations, and policies e.g.
  • Lottery advertisements must not contain language that creates excessive expectations of winning and must also consider its effects on underage consumers.
  • Lotteries issued by the government may be advertised with a license or proof of being a government lottery distributor from the Government Lottery Office (GLO).
  • The lottery selling price must not exceed THB 80. Wholesale of lottery or advertisement thereof are prohibited. The advertisement must stipulate that the lottery will not be sold to persons under 20 years of age.
  • Any other lottery or raffle (other than a government lottery issued by GLO) may be advertised with a gambling license from the Department of Provincial Administration.
  • Award purchase advertisements may be advertised with an award purchaser's number from the Government Lottery Office (GLO).


7. Product and Service with Premium Gifts or Prizes by Means of Random Selection or Drawing

  • Must comply with applicable laws, regulations, and policies e.g. 
  • Permission from the Department of Provincial Administration, e.g. random box, is required.
  • Advertisements must be compliant and contain information in accordance with the rules and regulations of the Office of Consumer Protection Board.



8. Financial, Securities, Payment, and Digital Assets Businesses

The following businesses, services, and/or products are regulated by the Bank of Thailand (BOT), the Securities and Exchange Commission of Thailand (SEC) or any relevant authority (as the case may be), and the products or services must be offered, dealt, underwritten, provided, or handled in any manner by person, financial institutions, or business operators of financial business, securities business, derivatives business, foreign exchange business, digital asset business, and/or payment business, according to their respective laws, who are authorized to operate such businesses under the supervision of the BOT, the SEC, and any relevant authority; except for non-regulated businesses, products, and/or services which are exempted from regulations by virtue of laws, notifications, circulars, rulings or any media officially issued by the said regulators.


  • Financial businesses (e.g. commercial banking business, specialized financial institutions, finance business, credit foncier business, credit card business, personal loan business, nano finance business, pico finance business, peer-to-peer lending business, and asset management business)
  • Securities businesses (e.g. securities brokerage business, securities dealing business, investment advisory business, securities underwriting business, mutual fund management business, private fund management business, and other securities businesses as prescribed by the SEC)
  • Derivatives businesses (e.g. derivatives brokerage business, derivatives dealing business, derivatives advisory business, derivatives fund management business, and other derivatives businesses as prescribed by the SEC)
  • Foreign exchange businesses (e.g. foreign exchange business of authorized juristic person, foreign exchange business of authorized company, foreign exchange brokerage business, money changer business, treasury center business, money transfer agent business, foreign exchange e-money business, business of authorized securities company, and other foreign exchange businesses as prescribed by the Ministry of Finance)
  • Digital asset businesses (e.g. digital asset exchange, digital asset broker, digital asset dealer, digital asset investment advisor, digital asset funds manager, or digital asset custodial wallet provider)
  • Payment businesses (e.g. credit card, debit card, or ATM card business, e-money business, business of receiving electronic payment services to the merchants of goods or services or the creditors, or e-fund transfer business)
  • Financial products and services, securities, derivatives, FX contracts, digital assets, which include digital tokens and Non-Fungible Token (NFT), provided that such NFT’s characteristics are considered digital assets under laws


Remark:

Products or services must be within the scope of the license, registration, or authorization granted by the BOT,

the SEC, the Ministry of Finance, and/or other relevant authorities and must be compliant with the regulations concerning advertisement (see more, for your preliminary information here.)



Additional Conditions for Loans

  • It must be compliant with the law and regulations of relevant authorities (in case there is a specific law such as Supervised Personal Loans and Peer-to-Peer Lending, etc.)
  • It must clearly disclose information on service price, fees, other expenses, and conditions using easily comprehensible languages
  • Contract terms and interest rates must not exceed the legal rates
  • The client’s potential and ability to repay loans must strictly be assessed as prescribed by the law and shall not designate the target group of people who do not have the potential and ability to repay loans
  • It must be compliant with rules and regulations on the advertisement and/or business operation under relevant laws and regulations (see more, for your preliminary information here.)


Additional Conditions for Insurance Products

  • Insurance products must be in the form and contain wordings approved by the Registrar, and the rate of insurance premiums are in accordance with approval of the Thai competent authority (currently, the Office of Insurance Commission).
  • The insurance product sellers must be an insurance company that is licensed to conduct insurance business, or an insurance agent or broker that obtained a license under Thai laws.
  • It must fully comply with all the relevant criteria and conditions pursuant to the Thai insurance laws, including but not limited to:

o the advertising statement must not be false or exaggerated characteristics;

o the advertising statement must be clear, easy to understand, and unambiguous;

o the advertising statement must not cause misunderstanding of the essence of the insurance policy or of

the payment under the insurance contract;

o a warning must be included that the customer must understand the details of the insurance policy before making a decision to obtain insurance;

o the insurance agent or broker must obtain approval from the insurance company prior to using the advertisement wordings or images, or offer letter in order to invite, indicate an opportunity, or arrange for persons to enter into insurance contracts.


9. Contact Lens

  • Must comply with applicable laws, regulations, and policies e.g. must be approved by the Food and Drug Administration and must have a medical device advertisement license


10. Hazardous Substances

  • Must comply with the applicable regulations under the hazardous substances law 
  •  Must not be harmful to physical or mental health or contrary to good morals of the public or may cause distress or danger to others.



11. Personal Information and Health Information

  • Must comply with the laws on personal data protection, national health, and the regulations, guidelines, and ethical code of conduct of the relevant regulators and federation of professions



12. Movies and Videos 

  • Must comply with applicable laws, regulations, and policies e.g. must be compliant with the regulations for screening movies and advertising media in accordance with the laws of movie and video and must obtain advertisement permission from the Film and Video Review Office, Ministry of Culture


13. Medical Devices

  • Must comply with applicable laws, regulations, and policies e.g. obtaining a medical device advertisement license and must be compliant with the rules and regulations of the Food and Drug Administration, Ministry of Public Health.


14. Drones

  • Must comply with applicable laws, regulations, and policies e.g. must have permission to import, sell, or possess from the Office of the National Broadcasting. and Telecommunications Commission (NBTC).


15. Auction Sales and Antiques Trade

  • Must comply with applicable laws, regulations, and policies e.g. must have a license for public auction or antiques license from the Department of Provincial Administration, the Ministry of Interior.


16. COVID-19 Antigen Self-Test Kits (ATK)

  • Must comply with applicable laws, regulations, and policies e.g. 
  • Evidence that the product has been approved by the Food and Drug Administration (FDA) is required.
  • Advertisement requires the medical device advertisement license and must follow the rules and conditions prescribed by the Food and Drug Administration, Ministry of Public Health.


17. Amulets, Sacred Objects, Antiques

  • Must comply with applicable laws, regulations, and policies e.g. 
  • Only for stores with well-defined physical business locations or businesses operating as trustworthy juristic persons.
  • In case where claims, warranties, certifications from various institutions, or factual confirmations are made, clear details must be specified and provided along with substantiating documentation.
  • You must not advertise potentially dangerous or weapon-like products.
  • The regulatory authority or the Company may request commercial registration certificates, antique trade licenses, and/or import and trade licenses from the Department of Fine Arts (as the case may be).
  • Temples, shrines, or places of religious ceremony may not publish advertisements on LINE Ads.
  • You must not publish advertisements with statements about personal beliefs and judgments that cannot be substantiated by a rational or acceptable verification process in order to make claims of supernatural benefits or state results gained from worshiping, possession, or ownership of amulets, sacred objects, or antiques, which are false or exaggerated characteristics or will cause material misunderstandings or boasting the properties related thereto, such as enhancing fortune, popularity, enhancing luck, protection from harm, avoiding poverty, etc. However, this excludes advertisements that involve ritual ceremonies or reveal details of the raw materials used to create amulets or sacred objects that are true, unexaggerated, and do not cause any material misunderstandings regarding the products or services.


18. Products or Services Related to Personal Beliefs and Judgments such as Talismans, Amulets, Fortune-Telling Services, Astrology, Fortune Prediction, Feng Shui, as well as any Tangible or Intangible Items

  • Must comply with applicable laws, regulations, and policies. For example,
  • It must clearly explain how to use the service, costs, and personal data handling method.
  • You must not use statement that relies on personal beliefs that cannot be substantiated by a rational or acceptable verification process or other statements conveying the same meaning and invite or persuade consumers experiencing distress or emotional vulnerability to purchase products or services, such as "Get rich instantly," "See results within 7 days," "Bring back your loved one," "Remove curses," "Amplify merits," "Enhance luck," “Enhance sales volume,” “Enhance charm,” "Anyone who sees will fall in love," "Meditation to see past lives," "Black magic," "Provides protection from danger," "Ensures good fortune or luck," or any other similar statements.
  • You must not conduct solicitation for donations or fundraising for purposes related to personal beliefs and judgments. 
  • You must not use advertisement statements that pose a risk to social morality and advertisement statements that guarantee accuracy. The advertisement statements must not be exaggerated claims or leading users to believe in things that cannot be scientifically proven or are related to gambling or unlawful purposes, or cause anxiety or fear.


19. Sale of Pet-Related Products or Services, as listed below line, whereby you must comply with the applicable laws, regulations, and policies, and the regulatory authority or the company may request licenses or any other documents related to the specific product or service, as the case may be

  • Sale of products for pets, such as clothing, toys, collars, leashes, cages, or pet living spaces, etc.
  • Services for pet care and boarding
  • Service for grooming and trimming
  • Pet-friendly cafes
  • Pet training services provided that if any reference to documents or certificates obtained from various pet training institutions is made by the advertisers, the complete details of those documents or certifications must be displayed
  • Sales of pet foods (provided that in cases where the claims of benefits, quality, quantity, standards, ingredients, or origin of the pet food are made, a registration certificate for specifically controlled animal feed and a license to sell specifically controlled animal feed are required to be displayed
  • Pet sitting or boarding services for non-profit organizations, associations, or organizations with a purpose for public welfare that are not seeking profit (documents, registration certificates, and regulations from the organization must be shown to prove the objectives of pet sitting or boarding services)
  • Animal clinic services


20. Private Investigator Services


Must comply with applicable laws, regulations, and policies e.g. the services must not violate the law or personal rights and the Company reserves the right (but shall not be obliged) to request any relevant licenses or documents, for example, the attorney-at-law license, as the Company deems appropriate. 


21. Pawnshops 

Must comply with applicable laws, regulations, and policies e.g. possessing a license to establish a pawnshop, and must act in strict compliance with the provisions of the Pawnshop Act B.E. 2505 (1962). The Company reserves

the right (but shall not be obliged) to request any relevant licenses or documents, for example, the license for establishing a pawnshop, as the Company deems appropriate. 


22. Industrial Product Goods 

Advertisers agree and certify that it has acted in compliance with the Industrial Product Standards Act B.E. 2511 (1968) and the applicable ministerial regulations, notifications of the Thai Industrial Standards Institute (TISI), conditions, and regulations, including but not limited to the duty to display certification marks and information

as designated by TISI as follows:


(1) Voluntary certification mark (as shown in Figure 1), in cases where advertisers display a voluntary certification mark on products, the advertisers certify and warrant that they will display the certification marks in the format, manner, size, or other details correctly as required by law, as well as other product-related information as required by law and a "License to Display Certification Mark on Industrial Products" required for displaying the certification marks on the advertised products.


Figure 1


(2) Mandatory certification mark (as shown in Figure 2), in advertisement of regulated industrial product goods, which is required by law to meet certain standards, whether they are manufactured or imported for sale in Thailand, the advertisers certify and warrant that the advertised products have obtained a “License to Manufacture Industrial Products which are Required by the Royal Decree or other Law to Conform with the Standard” or a “License to Import Industrial Products which are Required by the Royal Decree or other Law to Conform with the Standard for Sale in Thailand”, as the case may be, and that they will display the certification marks on the products in the format, manner, size, or other details correctly as required by law, as well as other product-related information as required by law.


Figure 2




Terms and Conditions for Advertising Masks and Hand Sanitizers.

  1. For masks, the advertisement must clearly provide the selling price at an appropriate rate, and overpriced selling is prohibited. In addition, the benefits of the products cannot be over-claimed.
  2. For surgical masks that are made in Thailand, the selling price per unit cannot exceed 2.5 THB
  3. (VAT included) only, and the advertisement must clearly provide the selling price (if surgical masks or any kind of masks are imported from overseas, the selling price must not exceed the price determined by
  4. the Ministry of Commerce).
  5. Filter products or any supporting filter used underneath the masks must be clearly clarified as the “filter” for the avoidance of confusion by buyers to perceive them as surgical masks. In addition, the benefits cannot be over-claimed and overpriced selling is prohibited.
  6. Hand sanitizer products are categorized as "cosmetics" and not "medical devices”. 


Rules and Conditions for Publishing Advertisements on COVID-19 Antigen Self-Test Kits (ATK)

  1. Sales or offer for sales (including the listing of product image, price, and basic description) - sellers must possess evidence that the COVID-19 Antigen Self-Test Kits (ATK) have been approved for registration and approved by the Food and Drug Administration (FDA), provided that the regulatory authority and
  2. the Company may request a Certificate of Technology Assessment (or “Bor. Por. Tor. Form”).
  3. Advertisement on COVID-19 Antigen Self-Test Kits (ATK) may be published to the general public, provided, however, that the advertiser must possess evidence of a medical device advertisement license.
  4. Exaggerative advertisements or misleading statements is prohibited, for example, claims that the test kit can detect or identify certain variants of COVID-19 (e.g. advertisement with a claim of ability to detect Delta or Omicron variants).
  5. Advertisements allowed on LINE Ads must be approved by the FDA to be advertised on “social media platforms”. The allowed type of advertising media may be found on the medical device advertisement license.
  6. Dissemination of video clips or user manuals is generally allowed, however, if such media contain contents that laud the benefits of the product, or other contents that attract the product purchase, they shall be considered medical device advertisement, which requires a medical device advertisement license before dissemination.
  7. Statements* on the advertisement must match those as permitted by the FDA. You must not change
  8. the approved statement without the FDA’s permission.
  9. The number of the medical device advertisement license (“ฆพ XXXX/YYYY”) must be shown among
  10. the Statements* on the advertisement.


Remark*: “Statements” under the Medical Device Act shall include an act of showing or making apparent

a statement, image, symbol, motion picture, light, sound, mark, or any act that enables a layperson to comprehend its meaning  



Sample of a Certificate of Technology Assessment

i.e. “Bor. Por. Tor. Form”


Sample of a Medical Device Advertisement License

i.e. “Kor Por. 2 Form”


Products and services that require supporting document



For Regulated Products and Services, Supporting Documents to the Advertisement may be Uploaded

in accordance with the Following Procedure:


  1. Create a LINE Ads Ad Account via admanager.line.biz
  2. Upload the supporting document files under the ’Product Information’ 

Sample of FDA Document

Food, Beverages, and Dietary Supplements Must Comply with the Regulations and Criteria of the Food and Drug Administration, Ministry of Public Health





Sample of License to Operate a Medical Facility

A Medical Facility Requires a License to Operate a Medical Facility and comply with the Regulations of

the Ministry of Public Health


Guidelines on Advertising Copy Language

  • Identification of the Product Brand in the Advertisement

The entity name or the product brand must be clearly stated in the advertisement at all times, provided that the name or logo must be large enough to be easily visible to the viewer. Furthermore, the copyright owner of the product must be stated at all times if the advertiser is not the copyright owner.


  • Prohibition of Statements or Content that Could Cause Confusion or Misrepresent the Company as the Provider

You are prohibited from using LINE or LINE Character logos, as well as services or content owned by

the Company in such a manner that could cause confusion or lead users to perceive that the advertisement is made by the Company.

In particular, the copyrights to the LINE Character are the sole property of the Company. The Company does not grant you any license to use in advertisements without permission.

The following terms and conditions of use in URLs below must be adhered to when using the LINE logo,

LINE icon, or LINE Official Account logo:

http://line.me/en/logo/guideline 

https://media.line.me/en/how_to_install 


  • Use of the Term "friend”

A "friend" herein refers to the status of a user who has friended with the official account of LINE such as a LINE Official Account. You are not allowed to use incorrect terms such as "Frenz" and must use the correct term

as “friends” (if written in English).


  • Prohibition of Ads with Multiple Sponsors 

You may not resell ad spaces without the Company's permission and publish advertisements with content that may be related to other advertisers or cause users to be interested in the products or services of other advertisers.


  • URL Link Restrictions

Links unrelated to the advertisements are prohibited.


  •  Recommended Ad Formats

The format of the advertisement must be natural, clear, beautiful and attractive to users. Advertisements should not contain too many characters and it is recommended to put as little text as possible on the picture. Placing too many characters may cause your ad to be less visible to users or not at all.


  • Ad Relevance

All advertising components, including any text, image, or other media, must be relevant and appropriate to the product or service being offered and the targeted audience viewing the advert. Adverts must clearly represent the company, product, service, or brand that is being advertised. The products and services promoted in an advert's text must match those promoted on the landing page, and the destination site must not offer or link to any unauthorized product or service/


  • Prohibition to Use Links to Webpages that cannot be Controlled via a Smartphone

You may not use links to destination pages whose content cannot be accessed via a smartphone (please ensure that your link is compatible with smartphones) and you may not use webpages that contain characters, text, or images unsuitable for the proportions of smartphone's screen.


  • Prohibition on the Use of Offensive or Violent Language or Content 

You may not publish advertisements containing content with the potential to offend users or statements that may unsettle viewers to feel uncomfortable, images that are overtly revealing skin or sexually suggestive, images of swimsuits or lingerie unrelated to the advertisement, and language and content that promotes violence and discrimination based on race, color, religion, age, gender, or anti-social content.



  • Prohibition on the Use of Inappropriate or Misleading Content

You may not publish advertisements that may cause misunderstandings regarding the properties, quality, or properties of products or services that are exaggerated or advertisements containing content that conveys

the understanding that a prize or reward will be received from the use of such products or services,

even though the users have no opportunity to truly receive such prize or reward.


  • Advertising Content must be Compliant with and Display Details in accordance with the Laws and Regulations

In the case where any product and service are subject to specific legal requirements that the advertisement must be compliant with or display complete details in accordance with the regulations or criteria under law,

the advertising content of such product or service must be compliant with and display complete details

as prescribed by the respective regulations and criteria as well.


  • Prohibition on the Use of Language Containing Absolutes, such as “the Best,” or “No. 1” 

You may not use language that conveys superlatives such as “the Best,” “No. 1,” or “World’s First.” In the case that the advertising content contains such words or other words that convey the same meaning, the data source, survey source, and survey year must be clearly identified within linked pages and ad creative.


  • Language or Content Designed to Obtain Personal Information Through User Registration or Other Similar Methods

If an advertisement sends users to a separate web page and encourages them to register for your products or services, you must visually state that the link destination is in no way affiliated with the Company. Additionally, strict compliance with the personal data protection laws and other laws related to the collection, use, and gathering of personal data is required, provided that it shall not cause misunderstandings or use any techniques to collect, use, or gather personal data without an opportunity for the user or the data subject to recognize such fact.


  • Prohibition on the Claims of Treatment Results or Medical Treatment

You may not exaggerate the properties or use words related to treatment results or medical treatment (except for advertisements that have been approved by the FDA) and you are prohibited from using images and videos that display “before and after” images unless they are in accordance with the criteria prescribed under law.


  • Prohibition on the Use of Comparative Language or Content

You may not publish advertisements with comparative content between your products or services with a third party’s products or services or mention the brand names of the third party's products or services therein.


Frequently Incorrect Content 

Ads will be banned and removed immediately if they are any of the following “businesses”:


  1. Cigarette products, electric cigarettes, tobacco, or related products, including quit-smoking aid products containing nicotine
  2. Gambling-related products and services such as pachinko, football betting, lottery, and games banned under laws
  3. Pregnancy assistance, surrogacy, content related to adopted children, accepting or giving non-relative adoption to a third party
  4. Trading service of pets and live animals
  5. Pawn shops/Pawned diamonds even if they have a certificate or quality guarantee
  6. Fraudulent lending and fundraising for unlawful purposes
  7. Pyramid scheme, direct sales in an illegitimate multi-level, or any other businesses of the same nature which are not approved by the Office of Consumer Protection Board (OCPB) such as businesses which push members to buy products in order to be a part of its business, businesses which do not focus on selling products to users but rather encouraging members to invite others to join a network, where revenues of businesses are based on additional invited participants joining the network, high price merchandise with non-standard quality, do not have refund policy due to payment scheme is to pass through money received from new members payable to current members as a pyramid system.


Ads will be banned and removed immediately if they contain the following “content”:


  1. Images and videos that display “before and after” images unless they are in accordance with the criteria prescribed under law
  2. Images that contain improper content e.g. zoomed photo of acne, blemishes, freckles, baldness, psoriasis, and a lot of hair loss
  3. Medical devices or equipment (without the Food and Drug Administration’s evidence or documents certifying the production or import thereof)
  4. Medicines sold by prescription related to specific diseases e.g. antibiotics, antiseptic, medicines for cataracts, and eye drop
  5. Low quality images such as disproportionate images, misspellings, and other languages apart from Thai and English
  6. Images that shows figures and measurement e.g. weight scale, measuring tape, and glucose meters
  7. Pictures of doctors or specialists without permission from the subject
  8. Unreliable products and services or those legally banned from selling, possessing, or advertising

Marks or Symbols Recommended on LINE Ads

  • It is recommended to use the marks or symbols provided above. In case of marks or symbols used other than the above, the Company will not warrant that the statement will appear correctly.
  • Use of signs or symbols must be grammatically correct. 
  • Currency symbols are allowed for the local currency of the country where the ad is displayed. 
  • Quotations can only be used one at a time, before and after the sentence.
  • Do not leave spaces at the beginning and end of sentences.