Bobbi Brown, the global makeup brand celebrated for natural beauty and individual confidence, is more than just cosmetics, it’s a philosophy. The brand believes every woman is beautiful in her own way. By enhancing natural features and revealing healthy-looking skin, its products are designed to meet the needs of women across every lifestyle.
Over the years, Bobbi Brown has created products that have become iconic in the beauty industry, whether it's foundations that give a natural finish, lipstick that provides long-lasting color, or eyeshadow that helps create a variety of looks. From the start, with a focus on effortless, natural beauty with depth and dimension, Bobbi Brown has earned the trust of women worldwide.
Bobbi Brown is recognized for high-quality, gentle ingredients and a wide range of shades that complement every skin tone, helping women find their perfect match. Many products are also enriched with skincare benefits, making makeup not only about coverage but also about pampering the skin.
Customers often describe Bobbi Brown as “easy to use,” “natural yet enhancing,” “lightweight with a healthy glow,” and even call it their “most repurchased brand.”
This feedback underscores the brand’s success in meeting the needs of modern women who want simple beauty with lasting, satisfying results.
In response to the growing demand for skincare that delivers both protection and nourishment, Bobbi Brown is launching its latest product: Sunscreen Serum. This breakthrough not only shields skin from the sun, but also enriches the skin with serum-like properties for beautiful, healthy skin from the inside out. Designed for modern women who want fast, effective care in a single step, it offers lightweight, non-sticky protection and integrates easily into any daily skincare routine.
To advertise and promote the new “Sunscreen Serum,” Bobbi Brown uses a variety of channels tailored to today’s media consumption behaviors.
Among online channels, LINE stands out as one of the most prominent platforms in Thailand and a powerful tool for promoting Bobbi Brown’s new Sunscreen Serum. Its ability to reach a broad audience aligns perfectly with the goal of building a wide awareness. These strengths led Bobbi Brown to choose LINE as a core platform, confident it could effectively deliver messages to its target audience.
Bobbi Brown's LINE Official Account (OA) serves as the hub of communication, using a range of features to effectively reach its target audience:
In addition to its LINE Official Account, Bobbi Brown also leveraged LINE Smart Channel Custom to promote the Sunscreen Serum.
LINE Smart Channel Custom is a premium ad space that appears at the top of each user’s LINE chat screen, the most frequently viewed spot in the app. What makes it unique is its ability to display real-time, personalized banners or messages based on each user’s interests and behaviors. This allowed Bobbi Brown’s Sunscreen Serum ads to appear seamlessly and resonate with users likely to be interested in skincare or makeup, even if they weren’t yet connected to the brand’s LINE OA. It helped spark awareness and curiosity from the very first glance, before users began actively searching for information.
Bobbi Brown has shown the power of LINE OA in customer communication, and for the Sunscreen Serum launch, LINE proved to be a key driver of outstanding results:
Bobbi Brown’s choice of LINE as the primary channel for its innovative Sunscreen Serum reflects a deep understanding of digital consumer behavior. With its precise reach and scale, LINE proved to be an effective platform for new product promotion.
Whether for building awareness, sharing product insights, answering questions in real time, or driving trials, LINE empowers Bobbi Brown to deliver beauty and innovation to every woman, while elevating the overall skincare experience.
