In today's digital landscape, LINE has become an essential platform for businesses looking to scale and expand their reach. With its comprehensive business solutions and highly effective advertising capabilities, LINE Ads offers a cost-efficient way to connect with over 56 million daily active users. Businesses can not only control ad spending but also ensure that their advertisements reach their intended audience without restrictions. And now, LINE Ads takes it a step further by introducing ROAS measurement, allowing businesses to track their advertising performance with precision.

What is ROAS and Why Does It Matter?

ROAS (Return on Ad Spend) is a key performance metric that measures the revenue generated from ads in relation to the advertising cost. The higher the ROAS, the more effective the campaign. For example, if a business spends THB 1,000 on ads and generates THB 2,000 in sales, the ROAS would be 2X or 200%. This metric helps businesses make informed decisions about marketing strategies and budget allocations.

How to Measure ROAS on LINE Ads

Tracking ROAS on LINE Ads is a straightforward process:

1. Install the LINE Tag Standard Event “Purchase” and set the product price on:

• Websites
• MyShop

1. Run advertisements on LINE Ads with the following objectives:

• Website Visits
• Website Conversions

1. Analyze the results via performance reports to measure ROAS effectively.

Success Stories: The Beauty Industry and LINE Ads

One of the fastest-growing sectors leveraging LINE Ads is the beauty industry. Data reveals that businesses in this sector achieve an average ROAS of 2X, outperforming many other advertising platforms. By utilizing LINE Ads, businesses not only drive higher returns but also refine their ad strategies to target the right audience, maximizing campaign effectiveness.

Real-Time Performance Analysis with LINE Ads Dashboard

To enhance ROAS measurement, LINE Ads provides an intuitive Dashboard that enables real-time campaign tracking and performance analysis:

• Gain deep campaign insights – Monitor key metrics such as sales, clicks, website visits, and conversion rates with accuracy.
• Compare ROAS instantly – Evaluate the return on investment (ROI) for different campaigns to optimize budget allocation.

Optimize ad performance – Use data-driven insights to refine ad messaging and audience targeting for maximum impact.



Tangible Business Benefits

By leveraging LINE Ads and its ROAS measurement capabilities, businesses can:

• Increase Click-Through Rate (CTR) and Conversion Rate (CVR)
• Gain clear insights into advertising ROI
• Optimize budget allocation for maximum efficiency
• Continuously drive sales and profitability

The Future of Advertising with LINE Ads

These results demonstrate that LINE Ads is a powerful tool for businesses of all sizes. When combined with LINE Tag, it further enhances campaign effectiveness, ensuring measurable and impactful results. Whether you're a small business or a large enterprise, selecting a data-driven platform that delivers tangible ROI is key to sustained business growth.

Start optimizing your ad strategy today! Visit https://admanager.line.biz/ to ensure your investments yield the highest returns.