The ISUZU Success Case Revealed: The Brand’s Marketing Strategy on LINE Ads



When an automotive business marches into the online battlefront

 The modern world has drawn many businesses online to market their products and services and fuel sales. Even in the automotive segment, where customers commonly need an extended decision-making period, online marketing is becoming a channel of choice, offering the ability to effectively target a large audience.

Tri Petch Isuzu Sales 

Tri Petch Isuzu Sales is a leading Thai automotive company and the distributor of Isuzu automobiles including the ISUZU D-MAX pickup truck, ISUZU MU-X sports utility vehicle and a range of commercial vehicles. It is a brand that devotes great importance to online marketing.

Seeing LINE as a massive platform with up to 47 million monthly active users, Tri Petch Isuzu Sales designed a marketing strategy tailored to the LINE platform, accounting for its wide array of users and varied access functions, which allowed it to reach new customers and create new opportunities for sales.

LINE Ads, the Shortcut to Business Opportunities

Once Tri Petch Isuzu Sales saw the opportunity to expand its customer base through advertising on the LINE Ads, it began developing a strategy based on multiple objectives such as Website Visits and Website Conversions with the end goal of expanding its customer base and acquiring quality leads.

The brand enhanced its usage of LINE Ads by creating a LINE Official Account to facilitate communication with existing customers and reinforce relationships. LINE Official Account (OA) and LINE Business Connect CRM (BCRM) provides the brand with in-depth analytics on existing followers and enabled possibilities to reach the right target audience with LINE Ads's Audience Feature. Additionally, Tri Petch Isuzu Sales was able to segment its follows to Broadcast Personalized Messages, which allowed the right promotion to reach the right audience, and expanding the reach with Cross-Platform Targeting via LINE Ads.

After Cross Targeting using LINE Ads, Tri Petch Isuzu Sales began penetrating its target audience on LINE Ads with the Lookalike Audience function using the followers of its LINE Official Account. The function targeted ads to “Real Customers” among users of LINE across Thailand, effectively extending awareness for Tri Petch Isuzu Sales.


That was just the beginning however, as data supplied to Tri Petch Isuzu Sales by LINE Ads allowed it to design advertisements and target ads according to user interests or even to issue special promotions matching the specific demands of target groups.

Tracking audiences to present persuasive promotions

Tri Petch Isuzu Sales was able to use the Tracking Audience function to present promotions tailored to customers as a variety of ads on the LINE Ads. This approach also provided insight into which ads triggered the most action and which caused the most results, valuable data for future campaigns.


Tri Petch Isuzu Sales was even able to use the Retargeting function to target users that had visited its website or previously registered, applying Conversion Tracking to gain more insights for further campaigns.

Cost-per-lead dropped over 94% in 3 months  

Tri Petch Isuzu Sales’ marketing strategy for LINE effectively utilized its entire ecosystem to clear result. Tri Petch Isuzu Sales saw its leads grow 17 times while its Cost-per-Lead dropped 94% in only 3 months, all due to effective utilization of LINE Ads.

If your business or brand sees the potential in LINE Ads, don’t hesitate, start advertising on LINE Ads today and gain access to its many tools and wealth of insights for empowering your marketing plan. The path to business growth is before you, contact LINE Business Consultants to start discussing your LINE marketing strategy today.