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LINE Ads
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LINE Ads
Boost your business growth by finding the “right” customers on LINE. Reach more audience and achieve better results by managing campaign objectives, targeting, budget, and measurement anytime through LINE Ads .
4 Reasons to grow your business with LINE Ads
Impactful Opportunity To Meet LINE Users
Close the distance between you and your potential customers by advertising your brand on LINE services. Through auction-based and machine learning, automatic placements effectively connect the right users and reaches.
Serve All Business Objectives
Choose your advertisement objectives and reach your marketing goals: Brand Awareness, Increase Customer Base, Increase Sales, and Customer Retention.
Create Brand Awareness
• Website Visits
To drive traffic to your website for audience to learn more about your brands, products, and services.
• Video Views
Maximize video views counted when a viewer watches at least 3 seconds or complete 100% length of your video ad.
• Reach
You can set number of reach allowed for your campaign to reach the certain number of people.
• Smart Channel Custom
Reach your audience on LINE Premium Placement, Chat List, with Image or Video Expandable.
Increase Customer Base
• Gain Friends
You can encourage interested users to follow your brand’s LINE Official Account to receive future news and promotions.
• App Installs
You can encourage interested users to download and install your application.
Increase Sales and Engagement
• Website Conversions
Drive interested users to take action on your website (i.e. place order online). Moreover, you can collect the data of the users who click on or purchase your products in order to retarget your customers in the future.
• App Engagement
You can build the engagement of the users who already downloaded and installed your application. For instance, you can encourage them to create an account, play a game, buy a product, etc.
Support Customer Retention
• Dynamic Product Sales
This can increase sales from existing customers by offering personalized products based on the data of each customer.
You can select the advertising model that best suits your campaign objectives from the following options.
Add Call-to-Action to any links, web or LINE Official Account to increase more followers
Serve All Target Audience
Advertise your brand to appropriate customers by targeting Core Audience. This includes gender, age, location (by province, region, and district), operating system, and interest.
Create your Custom Audience from data of the existing customer base from your LINE Official Account, Website, Application, etc. to retarget or further determine a lookalike audience.
Website / App
The customer data can be gathered through LINE Tags on the website or SDK on the application to specify the customers who are interested in, or purchased your products
Device ID / Phone / Email
The customer data of Device ID (ADID/ IDFA), Phone number, and Email Address can be uploaded to target specific audience
LINE Official Account
This helps connect the target customers related to your brand’s LINE Official Account. For example, your advertisement will appear to users who have followed but blocked your brand, users who have seen broadcast messages on LINE Official Account, etc.
Image Click / VDO View
Create an audience of people who have clicked your image ads or viewed your VDO ads from LINE Ads campaign.
Smart Channel
Create audience of people who have clicked or viewed your VDO Expandable ad on Smart Channel.
Lookalike Audience
This helps you acquire new customers similar to your existing ones to expand the customer base and increase sales
LINE Ads Buying Channels
LINE Official Account user can buy LINE advertisement on your own or with LINE Agency Partner.
If you would like to create your own advertisement, check Steps to Start Advertisement on LINE Ads Self-Serve
*Please check LINE Ads policy Here
LINE Ads Learning Hub
Check out useful advertising resources here.
Get started with fundamentals
Watch training and guidance sessions
Certify your skills with LINE badges
Keep up with trend and insights
If you have any questions on LINE Ads , discover your answer here
LINE Ads Self-Serve
Create LINE Business ID
Get started with LINE Ads through 3 easy steps
Create LINE Business ID and log in to Admanager.line.biz
Create Ad Account, fill in detail, and submit supporting documents.
Add payment method
*LINE Official Account is required. If you don’t have one, register here
You can also start using LINE services with LINE Agency Partner
Set Up Campaigns
Once ad account is ready, create your LINE Ads advertising campaign
Select Targeting
Maximize campaign effectiveness by utilizing appropriate audience towards your goal
There are 2 types of LINE Ads audience
1) Core Audience: Gender, Age, Location, Operating system, and Interest
2) Custom Audience: Use your customers database to retarget or further determine a lookalike audience
Create your own ad image with
LINE Creative Lab
Need help with designing your ads? Start LINE Creative Lab, the simple solution for making your own creatives
If you have any questions on LINE Ads , discover your answer here
LINE Shopping Ads is an advertisement through LINE Ads system to increase the visibility of your MyShop, leading to more traffic and increase sales for your store effectively.
What can LINE Shopping Ads do to help you?
Track Customer Journey
and Create audiences for retargeting
