Help page

Help Page

Create an account

Creating a Business ID

Link LINE ID after login to LINE Ads manager

Ad account structure

Creating groups

Creating an ad account

Creating an ad account

An ad account is an account used for managing ads on the LINE Ads.

To deliver ads, please create an ad account.

Generally, you have to separate ad accounts specifically for each product.

If you have already created a group, please create a new ad account within the existing group.

You can create an ad account by following the steps below:

1. Open the group in which you want to create an ad account. > Click on the “Ad accounts” tab. > Click “+ New ad account.”

2. Fill out every required field and then click “Create.”

Payer info

Use the same payer information that you have registered for creating the group.

Please select “Use the group’s payer info” and then select payer info from the list.

To register new payer info, please select “Enter new payer info for each ad account.” and then register the payer info.

* You can see more information on registering payer info here.

Advertiser info

Please enter an official advertiser name and advertiser the website URL created by the advertiser’s company.

* Please ensure that the advertiser name and website URL are correct before registering your ad account.

Product information

Please enter the official product name, product URL, and basic ID or Premium ID of your LINE Official Account.

* Please ensure that the product name, product URL, and basic ID or Premium ID of your LINE Official Account are correct before registering your ad account.

You can create your LINE Official Account here.

If the ad account registrant does not perform the role of an admin of your LINE Official Account, a URL will appear on the upper section of the screen.

Once the ad account is created, please be sure to inform the admin of your LINE Official Account to open that URL and grant permission to link the ad account to your LINE Official Account.

General information

The system will automatically fill out the required fields for you based on the information you have entered for previous settings from “Payer info” to “Product information.”

The ad account name will be displayed on the ad account list on the homepage.

Note:

* Once your ad account has been created, the registered information will undergo a review process.

* After an ad account has been approved, it cannot be deleted.

* After an ad account has been created, you can edit only the payer info and the name of the ad account.

* The primary reason that could cause your ads to be rejected is that the product information and the content on the website accessed by the provided URL do not match. Please remember to recheck if all of your product information matches the website content before registering your ad account.

(Last updated: October 19, 2020)

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Registering a credit card

Registering a credit card

To use the LINE Ads, you first have to register a credit card.

* You can see the names of the companies issuing credit cards that you can register here.

To register a credit card:

1. Go to the homepage and select the ad account or group for which you want to register a credit card. ＞ Click on an ad account name on the “Ad accounts” tab or a group name on the “Groups” tab.

2. Click on the “≡” icon on the upper left of the Ad Manager screen. ＞ Go to “Settings.” ＞ Select “Billing and payments.”

3. On the payer list page, click on the payer name for which you want to register a credit card.

* If you have not added the “Payer info,” please do so before registering a credit card.

* You can see more information on adding payer info here.

4. Click “Register payment method” in the middle of the screen.

5. If you have not linked your LINE ID to your business account, please follow the steps below:

5.1 Click “Link LINE ID.”

5.2 Click on the “Link” icon on the right side of the “LINE” field.

5.3 Enter the email address and password of your LINE Account. ＞ Click the “Log in.”

5.4 Click on the “Go back” button if the system does not automatically bring you to the groups screen.

6. Select the “Rabbit LINE Pay (credit card)” or “Credit card” option.

Please check the smartphone that you use for logging in to your LINE Account.

6.1.2 If you have not registered a credit card for your LINE Account, please register a new card first. If your LINE Account already has a credit card registered, please select the existing credit card and then click “Register.”

6.2 If you select the credit card option:

6.2.1 Please enter the card number, expiration date, and security code (CVV/CVC) of the credit card you would like to register.

You can register multiple credit cards and set credit card priority for payment as well.

* You can see more information on setting credit card priority for payments here.

（Last updated: October 19, 2020）

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Logging in to the Ad Manager page

Changing password

Adding users and managing permissions on the LINE Ads

Run ads

Campaign objectives

Reach objective

Creating campaigns

Creating campaigns

You must create campaign in order to activate your ad. You can manage the objectives, schedules, and maximum spending limits for each of your campaigns.

Select the right campaign objectives

- Website visits

Increase traffic to your website. Best suited for one who would like to increase page views of their websites.

- Website conversions

Increase conversions on your website. Best suited for one who would like increase purchase on websites. This campaign objective enables the automatic bidding configuration to maximize conversion.

- App installs

Increase the number of app installs. Best suited for one who would like to increase app installs. This campaign objective enables the automatic bidding configuration to maximize installs.

- App engagement

Increase app launches among your users. Best suited for one who would like to re-engage users who already installed application or users who previously installed application but not currently in-use to open and use the app again.

- Video views

Increase your video views. Best suited one who would like mass audience to view your video ads. This enables the automatic bidding configuration to maximize 3-second views and complete views.

*Only website is allowed as landing page.

- Gain friends

Increase the number of friends on your LINE Official Account. Best suited for one who would like to increase customer base and make use of their LINE Official Account.

You can create a campaign by following the steps below:

1. Click “+ New campaign” under the Campaign tab.

2. Select a campaign objective.

3. Enter the general information, followed by selecting the campaign schedule and configuring the other optional settings.

General information

Set a name and status for your campaign as desired.

Schedule

You can choose between “Start regular delivery today” and “Set start and end date” options.

Campaign spending limit

You can choose whether to set a monthly spending limit or an in-total budget covering the entire campaign period for your campaign.

Monthly budget: This option allows you to set the available budget per month.

In total: Select this option when you want to set a budget for your ad campaign that will span several months.

* You can see more information on the Campaign budgets page.

4. Click “Save & create ad group.”

- Once you are done with creating campaign, please proceed with creating ad groups as the next step.

(Last updated: June 8, 2022)

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Creating ad groups

Creating ad groups

Ad group is a feature used for setting targets, bidding amounts, and daily budgets.

You can spend less time managing ads if you separate ad groups that use different criteria for ad performance; for example, by click rates or conversion rates.

You can open the ad group creation screen by choosing either of the 2 options as follows:

Open after creating a campaign

After you have completed all the required information and selected all the mandatory options on the campaign creation page, click “Save & create ad group;” the ad group creation screen will then appear.

Open from the homepage

1. Click on the “Ad account” tab on the homepage. > Select the ad account name from which you would like to deliver an ad.

2. Click on the “Ad group” tab on the Ad Manager screen. > Click “+ New ad group.”

The following are the details of each setting on the new ad group screen.

General information

- Campaign

Please select the campaign for which you would like to create an ad group.

* If you have it, click “Save & create ad group” on the campaign creation screen; the system will use the campaign you have just created by default.

* If you want to select another campaign, please click on the “Edit” button.

- Ad group name

This is the ad group name that will be displayed on the ad group list.

- Status

Please select Active or Pause.

Targeting

Set the targeting properly to be aligned to your ad delivery objectives.

Please refer to the following for more information on targeting.

Delivering ads using audiences

Delivering ads with demographic targeting

Optimization and bidding

Setting the bidding amount per unit

- Bidding amount configuration

Please choose the right bidding method for the defined campaign objectives.

- Payment method

If you select the “Configure automatically to maximize clicks” option for bidding amount configuration, the system will automatically select the “Cost per click (CPC)” option for your payment method.

If you select the “Manual bidding” option for bidding amount configuration, you will be able to select either of the following for your payment method:

Cost per click (CPC)

Cost per thousand impressions (CPM)

You can see more information on the bidding method in Bidding methods and bidding amount.

Budget setting

You can set a daily budget for each ad group by entering the amount you plan to pay per day.

A daily budget can be set starting from 0.01 baht, which will increase at the rate of 0.01 baht per unit. The budget you set for each ad group can enhance your ad delivery performance. You can also configure the setting to allow the display of a particular ad during a period of 24 hours.

Please be mindful that you will be charged according to the actual number of clicks or impressions. This may cause the bidding to exceed your allocated daily budget.

You can refer to the following for more information on budgets: About daily budget

- Go to Registering media (image/video).

(Last updated: October 19, 2020)

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Enable In-stream Ad Format

Registering media (image/video)

Registering media (application)

Creating ads

Creating ads

You have to link your media information, advertising messages, URLs, and other content relating to the ad group by using the ad creation screen before you can publish an ad.

You can open the ad creation screen by choosing either of the 2 options as follows:

Open right after an ad group has been created.

The ad creation screen will appear upon completion of all the required items on that screen and clicked “Save.”

Open from the homepage

1. Click on the “Ad account” tab on the homepage. > Select the ad account name from which you would like to deliver an ad.

2. Click on the “Ad” tab on the Ad Manager screen. > Click “+ New ad.”

The following are the details of each setting on the new ad screen.

General information

- Campaign

Please select the ad group campaign for which you want to create an ad.

* If you open the ad creation screen by clicking on the “Save” button on the ad group creation screen, the system will use the ad group campaign you have just created by default.

If you want to select another campaign, please click on the “Edit” button.

- Ad group

Please select the ad group for which you want to create an ad.

* If you have not selected a campaign, you will not be able to select an ad group.

If you open the ad creation screen by clicking on the “Save” button on the ad group creation screen, the system will use the ad group you have just created by default.

If you want to select another ad group, please click on the “Edit” button.

- Ad name

This is the ad name that will be displayed on the ad list.

- Status

Please select Active or Pause.

Ad format

If you use CPM for your payment method, you are able to choose whether to display your ad in the image, video, or carousel format.

If you use the CPC for your payment method, you can choose whether to display your ad in the image or carousel format.

- Image

Select the image you have uploaded for media registration.

* You can also upload a new image in this section.

Name: Maximum length cannot exceed 20 characters.

Description: Maximum length cannot exceed 75 characters.

Button: Please select the action button that best serves your purpose.

Landing Page: Please add the URL that you would like to be visible on your ad.

* For the app landing page, please add a Store URL.

Click URL (optional): If you want performance tracking in place, please add the redirect URL to track your ad performance.

* After you have finished creating your ad, the review team will review the elements of the ad that you have just registered.

* Your ad may not pass the review if the URL of the landing page has tracking parameters added.

* The actual ad display may differ from the ad preview seen on the preview pane.

* If you want to deliver an ad that allows the audience to interact with your application, you can use a Deep Link as your Click URL and set the link to be accessible to both the audience that has already installed the app on their device and those who have not.

* The review team will review the ad elements you have registered.

- Go to How to start running ads.

(Last updated: October 19, 2020)

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Selectable ad format for image

How to start running ads

Delivering ads with demographic targeting

Delivering ads using audiences

Delivering ads using audiences

Creating audiences is another option you can use for targeting. An audience can be created based on user data, including past website visits and app activities, along with friends added to your LINE Official Account and customer information, which helps you find LINE users who are previous customers; you can incorporate all of these data and information into ad delivery.

How you can create an audience from the admin panel on the LINE Ads

1. Click on the “Ad account” tab on the homepage. > Select the ad account name for which you want to create an audience.

2. Click the “≡” icon in the upper left of the Ad Manager screen. > Go to “Shared library.” > Click “Audience.”

3. Click “+ New audience” above the list of your audience.

4. Select the type of audience you want to create. > Fill out each item in the field. > Click “Save.”

Audience types that can be created from the admin panel on the LINE Ads

- Web Traffic Audience

You can create an audience from website visitors based on the tracking data from the LINE Tags inserted on the website. The events that occurred on the website, such as purchase events, can be used for creating an audience as well.

- Mobile App Audience

This type of audience can be created from in-app events; for example, a user opening the app and in-app purchase.

- IDFA/AAID uploads

You can create an audience from the available IDFA/AAID data. After the data have been uploaded, you can then add and update your audience from the customization screen.

- Phone number uploads

You can create an audience by using available phone numbers. After the phone numbers have been uploaded, you can then add and update your audience from the customization screen.

- Email address uploads

You can create an audience by using available email addresses. After the email addresses have been uploaded, you can then add and update your audience from the customization screen.

- LINE Official Account Audience

You can create this type of audience from users who are active friends or blocked users of your LINE Official Account.

- Lookalike Audience

Extend your audience reach by finding users similar to your existing audiences. You can manually define the level of similarity from 1-15% or simply use the automatic setting.

- Video View Audience

You can create an audience from the users viewing a particular video by selecting users’ video interaction rate.

- Image Click Audience

You can create audience from audience who click image ad format creatives under selected campaign ID. This excludes video ad format creatives.

Cross targeting

Cross targeting is part of the cross-platform data sharing plan that LINE has been trying to push forward. This feature utilizes the data obtained from LINE Official Account and LINE POINT AD in ad targeting through the LINE Ads. Cross-platform data connectivity enables you to reach your audience with more relevant messages.

The audience that falls within the defined parameters and has been configured to allow data sharing will appear on the admin panel of the LINE Ads.

Audience sharing

If you configure the audience sharing setting as “Public,” you will be able to share the audience data created on the admin panel of the LINE Ads and use it on your LINE Official Account, which has been linked to the ad account, or on Messaging API associated with your LINE Official Account — both basic and premium IDs. You can change the settings by following the steps below.

1. Click “Change settings” on the audience list page.

2. Select the Public or Private option. >Click “Save.”

However, the system will not share the following information even though the sharing setting has been set to Allow: IDFA/AAID uploads, phone number uploads, email address uploads, LINE Official Account audience, and lookalike audience.

It may take a while for a shared audience to be visible on other platforms.

(Last updated: December 8, 2021)

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Checking the ad review status

Resubmitting for review

Exporting ad display settings in bulk

Importing ad display settings in bulk

Campaign budgets

Daily budget

Bidding methods and bidding amounts

Bidding strategy

Checking and changing campaign settings

Checking and changing ad group settings

Checking and changing ad settings

Tracking

How to insert LINE Tags

How to insert LINE Tags

To measure ad performance through the LINE Ads, you have to insert LINE Tags on the pages where you want to track conversions.

LINE Tags consist of 3 types of codes: base code, conversion code, and custom event code.

LINE Tags can be obtained from the Admin panel of the LINE Ads by following the steps below:

1. Click on the “Ad Account” tab on the homepage. > Select the account name where you want to track conversions.

2. Click on the “≡” icon in the upper left of the Ad Manager screen. > Go to the “Shared library” menu. > Click “Tracking (LINE Tags).”

3. Check the codes that appear on the screen one by one.

You can insert the base code, custom event code, and conversion code on the advertiser’s website as desired.

Please refer to the followings to see how you can insert each type of code:

- Inserting tags (base code)

- Inserting tags (conversion code)

- Inserting tags (custom event code)

Tracking (LINE Tags) page description

- Status

You can check a tag status from here.

Name: Refers to tag name.

For the event code, the event name set earlier will appear when the tag is triggered.

Status: A tag’s functional status is displayed here.

If the tag is inserted properly, the system will display the status as “Active.”

If the tag remains inactive for 7 days, the status will read “Inactive.”

Last contact: This shows the date and time the tag was last triggered.

- Type of code

Please copy the code that best suits your purpose for use on the website.

- Custom audience

This will lead you to the audience creation page, where you can create an audience for retargeting and a lookalike audience; for example.

LINE Tags can gather audience data that can be of use for other purposes, such as ad retargeting.

- Tracking method

If a third-party cookie is unusable, you may use the first-party cookie or Local Storage instead.

Note:

- If the status still remains Inactive after a LINE Tag has been inserted, this may indicate failed insertion. Please recheck to confirm that the tag was inserted properly.

- Cross-domain tracking that uses first-party cookies requires additional adjustments to the base code. You can find further details here.

(Last updated: October 19, 2020)

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Inserting tags (base codes)

Inserting tags (conversion codes)

Inserting tags (standard event codes)

The standard event code is an event defined in LINE Ads and can be used to measure event results, create website traffic audience, and optimize campaign performance. The standard event code must be installed as a set along with the base code.

Standard Event Code:

Setting method:

You can select standard event code types from the ad manager screen.

Example 1: Select "View Product Detail" and copy the code to install on your website.

Example 2: Select “Purchase", copy the code, adjust the code description for price and currency, and install the modified code on your website.

Installation method:

- It is recommended that you insert the custom event code right below the base code; however, if the base code is set to fire first, the custom event code can still track performances normally even though the base code and the custom event code are inserted far apart.

- In addition, you can insert a base code, conversion code, custom event code, standard event code together. If you use all more than 1 code type, please insert a base code only once on each page.

- After installation on website, please check the tag status at "Tracking (LINE Tag)".

Check result:

- Go to Ad Manager, click “Columns” > Click “Choose columns” > Select desired Standard Event result > Click "Apply".

Note:

- The base code must always be set to fire before the Standard Event code.

- The number of tags that you can insert within the same URL is unlimited, but only 1 LINE Tag base code, generated from the ad account, is allowed within the same URL.

- Entering a line break or an extra blank space by mistake may cause a tag to work improperly; please be careful when copying any codes.

- In case of using the name tag name for Stand event code and Custom event code, result will be doubled. It is recommended that if you already install Custom event code with the exact same name to Standard event code, there is no need to edit or remove existing code. The code can be used as Standard event code.

- There is no need to create custom conversions to use standard event codes.

(Last update: December 8, 2022)

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Inserting tags (custom event codes)

Inserting image tags

Cross Domain Tracking

How to install LINE Tag Helper

How to use LINE Tag Helper

How to use LINE Tag Helper

After the installation is complete, you can use LINE Tag Helper to record "web page loads" for LINE Tag Inspection.

1. Open the webpage to check whether LINE Tag is installed correctly. After the webpage is loaded, click at LINE Tag Helper.

※ Caution:

1). Each LINE Ads account has an independent set of LINE Tag. Each set of LINE Tags includes "Base Code" "Conversion Code" “Standard Event Code” and "Custom Event Code" with the same LINE Tag ID under the same ad account, so it is called "one set".

2). If you find more than one set of LINE Tag in the webpage in LINE Tag Helper, it means that there are LINE Tag codes generated by installing different ad accounts in this webpage. You can check which set of LINE Tag the ad account you want to use corresponds to, and confirm whether other sets of LINE Tag need to be removed.

2. Click the inverted triangle icon (▸) and expand the detailed information to view the same set of LINE Tag and their respective triggering situations.

※ Caution: The complete information display can be viewed in order:

"Start Time" indicates when the Tag is triggered.

"Load Time" means the time it takes to finish loading the Tag after the Tag is triggered.

"Location" shows where the Tag is set in the webpage, which may be the head section or body section of the webpage. If you use a third-party code management tool to install LINE Tag, it may display "Third Party".

3. The "light" in front of the tag name, if it shows a "green light", it means that the LINE Tag has been triggered; if it shows a "red light", it means that there is a problem with the installation of the LINE Tag and needs further adjustment; and if it shows a "yellow light", it means that the LINE Tag is not implemented with standard installation.

※ Caution:

The common problem of displaying "red light" may be that the code has not been pasted completely or the code has been changed. Therefore, we recommend that you directly use the "copy" method to copy the entire code to the webpage when installing the code to reduce the chance of error.

Common problems that show a "yellow light" may be that the custom event name is longer than 20 characters or using disallowed characters for the custom event name.

When you need to ask a webpage engineer to help check the installation problem of LINE Tag, you can use the recording function of LINE Tag Helper to fully record the triggering situation of each tracking code during the operation of the webpage as a reference.

(Last updated: February 14, 2023)

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Creating Audiences

Creating Audiences

You can create an audience by following the steps below:

1. Click on “Ad Account” on the homepage. > Select the account name for which you want to create an audience.

2. Click on the “≡” icon in the upper left of the Ad Manager page. > Go to “Shared library.” > Click “Audience.”

3. Click “+ New audience” above the list of your audiences.

4. Select the type of audience you want to create. > Fill out each item in the field. > Click “Save.”

Please see below for information on the available settings for each type of audience.

Web traffic audience

- Audience name

This is the name of the audience, which appears on your audience list.

You can set a name for your audience as desired (you can edit the audience name later).

- The ‘People who’ setting

Everyone who visited the website: This option refers to users who visited all website pages with LINE Tags inserted.

People who visited a specific page: This option refers to users who visited all pages that have LINE Tags inserted with a specific URL rule.

You can specify your target page by adding a single URL or keyword, or you may use the OR/AND rule to add multiple values.

* Broad keywords or URLs using an asterisk (*) wildcard to substitute certain characters in a string, or entering only the first character of the string, is not allowed.

URL_A and URL_ B

- Using the OR rule: Able to track users who followed either URL_A or URL_B.

- Using the AND rule: User tracking is unachievable.

(This rule cannot be set to “Track users who followed both URL_A and URL_ B.”)

Keyword_A and keyword_ B

- Using the OR rule: Able to track users who followed a URL that contains either keyword_A or keyword_ B.

- Using the AND rule: Able to track users who followed a URL that contains both keyword_A and keyword_ B.

People who visited an event page: This option refers to users who visited pages that have LINE Tag custom event codes inserted.

Once the inserted event code has been triggered, you will be able to select that event from the drop-down list.

To specify a particular page from all pages that have custom event codes inserted, please set URL rules under the URL requirements setting.

This setting functions the same way as for the “People who visited a specific page” setting.

Mobile app audience

* Please click “Media” to register your application and link it to the SDK first.

Set an audience name as desired and select the application that you have already registered.

The event registered on the SDK will appear on the drop-down list. After that, select the event you want to set as your audience.

You can set different parameters based on each event.

Note:

- If an event has not been triggered, the system will not show it on the drop-down list. As a result, you cannot select that event.

- Once an event is triggered, the event name stays undeletable for 180 days, so please be careful when proceeding with this process.

- If an event still does not appear on the drop-down list even though you have already configured its settings on the SDK, it may mean that an error occurred in the linking process or that the event settings on the SDK side are incorrect.

IDFA/AAID upload

You can upload your own IDFA / AAID to create an audience.

Please fill in each item to create an audience.

-Audience name

Display name in an audience list. You can set audience name as desired. (Can be edited afterwards)

-File name

Please select and upload file

File upload requirements

- Be sure to insert the IDFA/AAID as the first line, not the header name.

(You can upload IDFA/AAID using the same file.)

- Only 1 IDFA/AAID is allowed for each line.

- Multiple IDFA/AAID entries separated by delimiters such as comma (,) are not allowed.

- The maximum file upload size is 60 MB.

- The system only supports CSV and TXT file formats.

Add audience method

You can add or overwrite audience data with the following steps.

“Add” refers to the upload of new set of audience

“Overwrite” refers to the replace of existing audience with new version of audience.

In case you use automatic bidding configuration, the overwrite of audience may affect the system learning phase.

Method: Go to Audience > + New audience > Upload IDFA/ AAID > Upload file in accordance to the steps above

Or go to Audience > Click existing audience > Click “Overwrite” and upload file in accordance to the steps above

LINE Official Account audience

You can create this type of audience by setting a name for your audience as desired and then select the “Valid friends” or “Friends blocking the account” option.

* Valid friends will include your Target Reach.

* You can create the audience from LINE IDs that link to your account only.

* The number of users in the audience will not match your account's total number of friends because the system does not include users who have deleted your account from their friends list and users in the audience who have not logged in to LINE for a long period of time.

* It may take around 2-3 days before you can put the LINE Official Account audience to use.

Lookalike audience

Please select a source audience and audience size (from 1-15%).

* It may take around 24 hours before you can put the Lookalike audience to use.

* Lookalike audiences do not include the source audience.

* You can create up to 10 Lookalike audiences.

Video view audience

You can create an audience from the users viewing a particular video by selecting users’ video interaction rate.

· People who clicked the video

· People who viewed the video

· Viewed more than 3 seconds

· Viewed 25% of the video

· Viewed 50% of the video

· Viewed 75% of the video

· Viewed 95% of the video

· Viewed the video to the end

Note:

· You can set up to 30 days validity period. In case the selected video has been paused longer than validity period, audience status will become not ready.

Image click audience

You can create an audience from selecting campaign ID.

Note:

· You can create audience from audience who click image ad format creatives under selected campaign ID. This excludes video ad format creatives.

(Last updated: December 8, 2021)

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Install LINE Tag on MyShop for LINE Shopping Ads

Create Custom Audience from LINE Shopping Ads

What is conversion tracking?

Tracking website conversions

Tracking website conversions

Website conversions is a measure of conversions on a website.

You have to insert LINE Tags in order to track the conversions of your website.

* Please see how you can insert LINE Tags here.

There are 2 types of website conversion tracking: tracking by conversion codes and tracking by custom conversions.

Tracking by conversion code

You need to insert conversion codes at the conversion point.

* Please see how you can insert conversion codes here.

When users click on ads displayed on the LINE Ads and then enter the website that has inserted conversion codes, the system will trigger LINE Tags to track the number of conversions.

The system will also examine the cookie data to see whether website visitors have clicked on the ad. If users enter the website that has inserted conversion codes after clicking on LINE ads, during the tracking period (30 days for conversion codes), it will be counted as a conversion.

* The results of conversion tracking will be updated in the CV column of the Ad Manager dashboard.

* You can set an attribution period for custom conversions from 1 to 180 days.

* The results may not always be accurate. This depends on device versions and sometimes on the expiration dates of cookie data.

Custom conversion tracking

Custom conversion works effectively for the following purposes:

- Inserting conversion codes somewhere other than the conversion point.

- Tracking conversions based on URLs or custom events.

- Flexibility in attribution period adjustments.

To create custom conversions step by step:

1. Click on the “Ad Account” tab on the homepage. > Select the account name for which you want to create custom conversions.

2. Click on the “≡” icon on the upper left of the Ad Manager page. > Go to “Reports and figures.” > Click “Conversions.”

3. Click “+ New custom conversion” under the Custom Conversions menu. > Fill out each item in the field, and finally, click “Save.”

* The “Last contact” field shows the date and time of when the conversions were last tracked.

* You can set an attribution period from 1 to 180 days.

Specifying URLs:

You may specify single URL or keyword or use the OR/AND rule to add multiple values.

(Broad keywords or URLs using an asterisk (*) wildcard to substitute certain characters in a string, or entering only the first character of the string, is not allowed.)

URL_A and URL_ B

- Using the OR rule: Able to track either URL_A or URL_B.

- Using the AND rule: Tracking is unachievable.

(Conversion rule cannot be set as “Track the number of users who visit both URL_A and URL_ B.”)

Keyword_A and keyword_ B

- Using the OR rule: Able to track URLs that contain either keyword_A or keyword_ B.

- Using the AND rule: Able to track URLs that contain both keyword_A and keyword_ B.

Event rules:

The system will display the names of any active event codes on the drop-down list (only when a custom event code has already been inserted).

Please select the event that you want to be counted as a conversion.

* The event rule “Conversion” refers to a conversion code.

Note:

- Custom conversion status will be active when the event has been triggered from LINE campaign

- You can view tracking results for custom conversions in the performance report.

- Normally, conversions are valid for 30 days. If you want the validity period to last from 1 to 180 days, please select the “Conversion” option and then set the length of time you want.

- Attribution period of 30 days is required for the custom conversion to be available for Optimize custom conversion in the ad group level.

- You can create up to 100 custom conversions. Once created, you cannot edit the conversion data except for the name and description of the conversions. These conversions cannot be deleted. If a conversion is no longer used, please update its status to “Pause.”

- Since the system does not show real-time updates, even if you have already changed the status to “Pause,” you will see that the status still reads “Active.”

(Last updated: October 1, 2021)

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Creating custom conversions

Custom conversion works effectively for the following purposes:

- Inserting conversion codes somewhere other than the conversion point.

- Tracking conversions based on URLs or custom events.

- Flexibility in attribution period adjustments.

To create custom conversions step by step:

1. Click on the “Ad Account” tab on the homepage. > Select the account name for which you want to create custom conversions.

2. Click on the “≡” icon on the upper left of the Ad Manager page. > Go to “Reports and figures.” > Click “Conversions.”

3. Click “+ New custom conversion” under the Custom Conversions menu. > Fill out each item in the field, and finally, click “Save.”

* The “Last contact” field shows the date and time of when the conversions were last tracked.

* You can set an attribution period from 1 to 180 days.

Specifying URLs:

You may specify single URL or keyword or use the OR/AND rule to add multiple values.

(Broad keywords or URLs using an asterisk (*) wildcard to substitute certain characters in a string, or entering only the first character of the string, is not allowed.)

URL_A and URL_ B

- Using the OR rule: Able to track either URL_A or URL_B.

- Using the AND rule: Tracking is unachievable.

(Conversion rule cannot be set as “Track the number of users who visit both URL_A and URL_ B.”)

Keyword_A and keyword_ B

- Using the OR rule: Able to track URLs that contain either keyword_A or keyword_ B.

- Using the AND rule: Able to track URLs that contain both keyword_A and keyword_ B.

Event rules:

The system will display the names of any active event codes on the drop-down list (only when a custom event code has already been inserted).

Please select the event that you want to be counted as a conversion.

* The event rule “Conversion” refers to a conversion code.

Note:

- Custom conversion status will be active when the event has been triggered from LINE campaign

- You can view tracking results for custom conversions in the performance report.

- Normally, conversions are valid for 30 days. If you want the validity period to last from 1 to 180 days, please select the “Conversion” option and then set the length of time you want.

- Attribution period of 30 days is required for the custom conversion to be available for Optimize custom conversion in the ad group level.

- Since the system does not show real-time updates, even if you have already changed the status to “Pause,” you will see that the status still reads “Active.”

(Last updated: October 1, 2021)

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Tracking app conversions

SKAdNetwork Measurement Feature for iOS App Install Campaign

How to navigate the dashboard

Downloading reports

Downloading reports

You can view your ad results by downloading performance reports.

The results of your custom conversions can also be included in this report.

To download a performance report:

1. Click on the “Ad account” tab on the homepage. > Select the ad account from which you want to download the performance report.

2. Click on the “≡” icon in the upper left of the Ad Manager screen. > Go to “Reports and figures.” > Click “Performance report.”

3. Click “+ New report” and then select the desired reporting period, components, report interval, reporting unit, and level. > Click “Create.”

* If you wish to include deleted items in the performance report, please also check the “Include deleted items” checkbox.

* If the report status still shows “Not ready,” please click on the Update button in the upper right of the screen.

* Reports created within the past 1 week will appear on the list.

Report items

* 1. Impressions: Displaying a creative image of 1 pixel or more counts as 1 impression.

* 2. Viewable impressions: An impression is counted as viewable when at least 50% of the ad area is visible with an ad exposure time of at least 1 second for an image ad and 2 seconds for a video ad.

* The number of users counted by the system may differ when reports are created based on different interest categories. This can affect the number of impressions and clicks; the results in the report can differ from those that appear on the Admin panel as well.

* The report may also include users located outside of Thailand when creating the report based on location. Location-based data are processed according to the location where LINE is being used. If the users whose accounts associated with LINE “Thailand” are traveling abroad at the time, the system will then aggregate the data according to the user’s current country (current location). As a result, the names of those countries appear on the report.

* The system updates the “Reporting unit” once per day; the data from the day before will be updated at 8:00 AM (Thailand time) of the following day.

Note:

- Apart from the above report items, you can add additional custom conversion or custom event items to your report in the settings.

- If you create a report based on location, the data connecting with countries other than Thailand may also be included in the report.

The system processes location data collected in LINE accounts. If a user relocates overseas during the time the report has been updated, the user data incorporated in the report will be counted as a foreign account.

- Location view allows you to see the data by specific location down to the district level; however, the system aggregates only consented location data from users, the resulting value of a specific area may consequently be inconsistent with the number in total (updated daily).

- If you create a report based on user interests, the system will not take the diversity of users into account (if 1 user has multiple interests). In consequence, the total result of each category can be discrepant.

- The system will update the data once per day only when you select the “Reporting unit” option.

If you wish to check the data of the current date, you have to view the report after 8:00 AM of the next day.

* You can select 5 items for the “Reporting unit,” which include OS, gender, age, area (location), and interests.

(Last updated: October 19, 2020)

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Optimization

What is auto-bidding?

How can auto-bidding optimization be applied?

What happens if I change the settings of an ad group?

Is there any difference in ad performance comparing when the learning process for auto-bidding optimization is still in progress and when the learning process is already completed?

Will ad performance be more efficiently optimized with defined audience targeting?

What is automatic click optimization?

How many clicks does the learning process need for automatic optimization to complete?

What is automatic conversion optimization?

How many conversions does the learning process need for automatic optimization to complete?

What should I keep in mind when automatically optimizing conversions?

What is automatic app install optimization?

How many app installs does the learning process need for automatic optimization to complete?

What data are required for optimization when changing from manual to auto-bidding?

What happens if the number of clicks or conversions required for the learning process is insufficient?

Campaign budget optimization

What is campaign budget optimization?

• Campaign Budget Optimization (CBO) is a feature that helps to automatically split daily budgets to well performed ad groups and optimize budget usage.

• Higher budget will be allocated to well performed ad groups.

• Control the overall and daily budget at the campaign level.

• You no longer have to manually set a daily budget at the ad group level.

How to use CBO?

· You can choose to “Don’t optimize” or “Optimize” under campaign budget optimization feature at the campaign level.

By selecting “Don’t optimize”, you can manually control a daily budget at the ad group level.

· By selecting “Optimize”, you can control a daily budget at the campaign level. You no longer have to manually set ad groups’ daily budget.

Recommendation

Schedule

• The campaign duration should not be too short. It should be at least 7 days in order for effective learning.

Ad groups

• You shouldn't create just one ad group as the CBO feature helps spitting budget across different ad groups. At least 3-7 ad groups should be used under the campaign.

Campaign spending and bidding

• Bidding strategy and daily budget should not be adjusted too frequent as it effects system’s learning phase.

Suitable for

• When there is a difficulty in setting and adjusting daily budget for each ad group.

• When you need help with optimizing the budget in each ad group based on the performance.

• When you're unsure of the budget you should set in each ad group during the beginning of campaign.

Conditions

• All ad groups under CBO must use automatic bidding and has the same bidding strategy.

• Daily budgets cannot be set at the ad group level.

• Support for up to 100 ad groups.

• Minimum daily budget per campaign is 1,000 THB.

• Compatible with all objectives, except Reach & Frequency.

• CBO cannot be inactivated, from “Optimize” to “Don’t optimize”, within the first 2 hours of ad launching.

• To update the CBO status from “Don’t optimize” to “Optimize”, existing ad groups with manual bidding will be paused. You should always apply automatic bids to all ad groups under the CBO campaign.

• There is a chance of daily budget exceeding. All cost will be charged as normal in accordance with campaign spending limit setting: unlimited or set spending limit.

• It is recommended to set a campaign spending limit.

(Last updated: March 14, 2022)

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Auction insight

You can check the auction insights in the ad group level and take further adjustment in order to increase your advertisement display opportunity.

Calculation: 100% of total number of ad display opportunity = Impression share + Lost impression share (by budget) + Lost impression share (by rank)

1. Impression share

The percentage of impressions actually displayed out of the total number of ad display opportunities.

2. Lost impression share (by budget)

The percentage of the total number of ad display opportunities that ads could not displayed due to lack of budget.

Action to take: When high lost impression share (by budget) occurs, it is recommended to increase daily budget to improve display opportunity.

3. Lost impression share (by rank)

This is the percentage of the total number of ad display opportunities that ads could not displayed because the ad rank was low and the auction competition was lost.

Rank is a ranking list of ads* that are candidates for distribution among the impressions that can be distributed. Ranks consist of bids and ad predictions such as CTR and conversion rates.

* If there are multiple ads in the ad group, one ad with the highest rank will be selected and compete with the ads of other candidates.

Action to take: When high lost impression share (by rank) occurs, it is recommended to increase bidding and improve creatives’ CTR and CVR to win the auction.

Conditions:

· It will be displayed in units of ad groups. It does not appear at the granularity of the campaign or ad.

· It will be displayed in the ad manager and will not be reflected in the download report.

· Not displayed if you are using the Reach & Frequency campaign.

· Data may not be displayed if there are few delivery opportunities.

· Changing your ad group settings can make a big difference to your metrics.

· The numbers are updated several times a day.

· Data before the release date (2021/6/7) cannot be acquired.

(Last updated: December 8, 2021)

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Recommended budget

CTR level

Payments

Payment methods

Registering payer info

Checking payer info

Editing payer info

Setting credit card priority

Checking your registered credit cards

Changing your credit card settings

Timing for payments

Merchant name that appears on your credit card statement

Registering a credit card

To use the LINE Ads, you first have to register a credit card.

* You can see the names of the companies issuing credit cards that you can register here .

To register a credit card:

1. Go to the homepage and select the ad account or group for which you want to register a credit card. ＞ Click on an ad account name under the “Ad accounts” tab or a group name under the “Groups” tab.

2. Click the “≡” icon on the upper left of the Ad Manager screen. ＞ Go to “Settings.” ＞ Select “Billing and payments.”

3. On the payer list page, click on the payer name for which you want to register a credit card.

* If you have not added the “Payer info,” please do so before registering a credit card.

* You can see more information on adding payer info here.

4. Click “Register payment method” in the middle of the screen.

5. If you have not linked your LINE ID to your business account, please follow the steps below:

5.1 Click “Link LINE ID.”

5.2 Click the “Link” icon on the right side of the “LINE” field.

5.3 Enter the email address and password of your LINE Account. ＞ Click “Log in.”

5.4 Click on the “Go back” button if the system does not automatically bring you to the ad groups screen.

6. Select the “Rabbit LINE Pay (credit card)” or “Credit card” option.

Please check the smartphone that you use for logging in to your LINE Account.

6.2 If you select the credit card option:

6.2.1 Please enter the card number, expiration date and security code (CVV/CVC) of the credit card you would like to register.

You can register multiple credit cards and set credit card priority for payment as well.

* You can see more information on setting credit card priority for payment here.

（Last updated: October 19, 2020）

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Can I transfer coupon to a third person?

Can I remove the registered coupon and re-register the same coupon again?

How to use coupon?

Checking payment information

You can check your payment information by following the steps below:

1. Click on the “Ad account” tab on the homepage. > Select the ad account linked to the payer for the payment information you want to check.

2. Click on the “≡” icon in the upper left of the Ad Manager screen. > Go to “Settings.” > Select “Billing and payments.”

3. Click on the payer name for the payment information you want to check.

4. You can check the “Summary,” “Costs,” and “Payments” for your ad delivery in “Transactions.”

* When you click “Download detailed invoice,” you can download a PDF file of your detailed payment information.

Note:

- The numbers on the admin panel (report, dashboard) are only estimates; they, can therefore be different from the actual finalized numbers.

- If the costs have not been finalized, they can still be adjusted and continue to change. The system will adjust the costs when they exceed the fixed budget or when there are billable events carried over to the next month after the scheduled ad distribution period if the monthly spending limit has already ended. After that, the adjusted costs above will be automatically credited back to you.

- Only the costs in “Payments” are displayed as tax-inclusive costs. Otherwise, they are all tax-exclusive.

- The detailed payment information is available for download in the month after the payment has been made.

- There is no postal document delivery service available; you can directly download and print out the information from the system.

- The detailed invoice will use the payer info that you have registered; you cannot change the payer info on the invoice.

Payment manager screen

1. Outstanding balance

This is where you can view your remaining unpaid balance.

2. Download detailed invoice

The detailed billing statement is available for download in PDF.

3. Main menu

- Summary: This is where you can see the billing amount summary from all payer IDs.

- Costs: This includes the billing amount for each individual ad account.

- Payments: This shows your credit card payment history. You can download the receipt/ tax invoice here. Please click here for more information.

- Withholding tax: This is where you can view the history and review the status of your withholding tax refund requests. Please click here for more information.

4. Starting balance

This shows the outstanding balance at the beginning of each month. Please click here for more information.

5. Payments

This shows the number of credit card or coupon payments you have made.

6. Costs

This is where you can see the ad cost from all ad accounts connected to the same payer ID.

7. Adjusted cost

This is where you see the adjusted amount. For example, you set campaign budget at 4,000 THB and the system overspends 2 THB. System will automatically deduct 2 THB from the billing.

8. Ending balance

- This shows remaining balance to be paid by month.

- Once the month ends, if the ending balance still occurs, this amount will become the starting balance in new month.

(Last updated: December 8, 2020)

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Failed payments

Refunding

Ad guidelines

LINE Ads – Terms and Conditions of Use

LINE Ads Terms and Conditions of Use

Service policy

Ad account review

Business types, business models, products, and services prohibited on the LINE Ads

Media (images, videos, apps) and ad reviews

Prohibitions on ad delivery

Examples of products that require particular attention

Guidelines

1. Ad submission information

Websites

- Image, Video, Carousel, Image (small)

You can choose uploaded assets from “Media”

* “Video” ad format is not available if choosing “Payment: CPC” in the ad group

- Title

Enter text

- Description

Enter text

- Call to action

Choose from management panel.

- Landing page

Enter landing page URL

- Click URL (Optional)

Enter URL with tracking parameter generated by your tracking tool.

*Please enter URL with tracking parameter as click URL.

- Impression tracking URL (Optional)

Enter the URL generated by your third-party tracking service.

The tracking feature supports Nielsen digital ad ratings.

Application

- Image, Video, Carousel, Image (small)

You can choose registered application from “Media”

* “Video” ad format is not available if choosing “Payment: CPC” in the ad group

- Title

Enter text

- Description

Enter text

- Call to action

Choose from management panel.

- App

Choose registered application from “Media”

- Landing page

Enter app store or landing page URL

- Click URL (Optional)

Enter URL with tracking parameter generated from SDK

- Impression tracking URL (Optional)

Enter the URL generated by your third-party tracking service.

The tracking feature supports Nielsen digital ad ratings.

2. Media upload information

Image, Carousel

- Image size: 1200×628 pixels, 1080×1080 pixels, 600×400 pixels

* Carousel only support 1080×1080 pixels

- File format: jpg, png

- File size: Max 10 MB

Video

- Video: H.264, Main/High Profile (Recommended), Square pixels, Constant Frame Rate (CFR),

Progressive scan

- Sound: AAC, 128kbps above (Recommended), Monaural or Stereo

- Frame rate: Max 30 fbs

- File format: mp4, mov

- Aspect ratio

16 : 9 (Width: 240 - 1920 pixels, Height: 135 - 1080 pixels)

1 : 1 (Width: 600 - 1280 pixels, Height: 600 - 1280 pixels)

9 : 16 (Width: 135 - 1080 pixels, Height: 240 - 1920 pixels)

- Resolution: Max 1080 p (Max 720 p during ad display)

- Bit rate: Max 8 Mbps

- Length: 5 - 600 seconds

- File size: Max 1 GB

Application

- Platform

Choose iOS or Android

- App name

Enter official name of application

- App store URL

Enter App Store URL for iOS and Google Play URL for Android

(Last updated: June 7, 2021)

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Text in ad images

Others

What is the manual bidding amount configuration?

How is the budget allocation feature applied?

What does ad delivery’s “Learning” mean?

What could I do if I want to know how the auto-bidding optimization system works (e.g. data update frequency)?

What is the maximum number of groups I can create?

Can a group be deleted?

Can I move an ad account to another group?

Is it possible to edit or delete an ad account after creating it?

Why doesn’t my account appear in search results when using the LINE ID search?

Will the icon used for ad delivery change immediately after the update?

In which currency will my bill be issued if my ad accounts use different currencies but the same payer info?

Will I be billed for the costs exceeding my campaign spending limit?

What happens if I change the campaign spending limit in the middle of the month?

Why was I billed after the campaign schedule had already ended?

Can I extend my campaign period if I have any remaining budget at the time the campaign ends?

Are there any characters or symbols not allowed for setting ad names or descriptions?

Why couldn’t I upload a video with the warning message “Invalid video aspect ratio”?

I couldn’t upload the file or video even though its size is within the specified limit. Why were there still errors found?

An error occurred when I was uploading images or videos. What should I do?

Can I insert 2 sets of base codes in the same page URL?

Can I use a tag manger?

How can I track my ad performance if I can’t insert JavaScript tags?

The LINE tag has already been inserted, but why does the conversion status still remain “Inactive”?

How can I check a tag’s status?

Is the audience data compiled using other data in addition to the data on LINE?

How long can the audience retention period last?

How broad is the scope of the “Everyone who visited website” option in the Web Traffic Audience defined?

What is the maximum number of audiences and lookalike audiences I can create?

How many IDFA lines can I upload at a time?

Is the number of users in LINE Official Account audience shown on LINE Ads Manager matching that of the LINE Official Account Manager followers?

What is the estimated audience size?

Why couldn’t I select the event name of Mobile App Audience?

I had already chosen the “People who visited event page” option and set the “URL rules,” but my Web Traffic Audience did not increase. What should I do?

Audience size is too small

How to resolve custom audience upload error of contains data in an invalid format?

Can I set a tracking period for the conversion code?

Is the number of conversions counted based on the data obtained through the LINE Ads only?

How can I set 2 conversion points within the same URL?

How can I set a custom conversion?

What is the maximum number of custom conversions I can create?

What does “Last contact” on the list of custom conversions mean?

I inserted the codes in the correct order, but why is the number of custom conversions more than that of the conversions?

What SDKs can I link to my LINE Ads?

I have deleted an event from the SDK. Why does it still appear on the list of custom conversions on my LINE Ads?

In which part of the SDK Manager screen do I enter the ID obtained from the LINE Ads admin panel?

Why couldn’t I select the event name of Mobile App Audience?

Can the payer info be edited or deleted?

Can I change the payer info that was already registered for my ad account?

When is the billing amount finalized?

What is the adjusted amount?

How can I check my billing amounts?

Can I specifically set my ads to be delivered on a particular LINE-related service?

All ad settings were completed successfully, but there were no impressions tracked. What should I do?

My campaign schedule has ended. Why does the number of impressions/clicks continue to increase?

Can an unverified LINE Official Account deliver ads using CPF bidding strategy?

When a user clicks “Like” on an ad, will it be shared with other users?

Why were non-target countries included in my location-based report?

What’s the difference between a Self-Serve and a LINE Agency Partner account?

How to resolve no install events found?

Advertising to audience under 20 years old

Due to the Personal Data Protection Act (PDPA) effective on 1 June 2022, targeting on LINE Ads (LINE Ads), including core audience and custom audience will no longer be available to target audience under 20 years old in Thailand, starting from 31 May 2022 onwards.

Existing audience created before 31 May 2022

1. Core audience (age) setting under 20 years old at the ad group level

· In case you target minimum and maximum age range that are not relevant to 20 years old and under, there will be no change.

· In case you target minimum age under 20 years old and maximum age above 20 years old, the ad group will remain active, with the update of minimum age to 20 years old automatically. There is no change to the maximum age. It will be kept in accordance to your setting.

· In case you target the maximum age under 20 years old, the ad group will be automatically paused. Please update the age range before 31 May 2022 to prevent the automatic pause.

2. Custom audience

· In case your data source such as phone number or email does not contain audience under 20 years old, there will be no change.

· In case your database such as phone number or email contains audience under 20 years old, the audience estimated size may be reduced.

New audience created after 31 May 2022

1. Core audience:

· Age: The age range can be set from 20 years and over.

· Others: Include audience above 20 years old.

2. Custom audience:

· Include audience above 20 years old.

Other changes after 31 May 2022

· Bulk Upload or API upload, it is mandatory to set a minimum age on the template before uploading the file.

· Performance report of age unit will show report from age 20 and over.

Remark:

· Core audience refers to Region, Gender, Age, Operating System, Interests.

· Custom audience refers to Web Traffic Audience, Mobile App Audience, Upload IDFA/ AAID, Upload Phone Numbers, Upload Email Addresses, LINE Official Account Audience, Lookalike Audience, Video View audience, Image Click Audience.

(Last updated: May 1, 2022)

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Help Page

contact.line.me

02-023-9999

Help Page

contact.line.me

02-023-9999

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