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LINE Ads Platform 01

LINE Ads Platform 02

Get to Know the LINE Ads Platform and 4 Reasons Why You Need It to Grow Your Business

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LINE Ads Platform

GET TO KNOW THE LINE Ads Platform

AND 4 REASONS WHY YOU NEED IT TO GROW YOUR BUSINESS


4 REASONS WHY YOU NEED IT TO GROW YOUR BUSINESS


In the current fierce online marketing competition, building a brand or acquiring a new customer is not as easy as it used to be. Today, LINE offers another option - LINE Ads Platform - to advertise your business through LINE’s media. LINE Ads Platform is a platform that allows you to buy advertising on LINE to fulfill your marketing needs across marketing funnels. We have 4 great reasons why you should advertise your brand on LINE.



YOUR BRAND WILL BE RECOGNIZED BY OVER 46 MILLION LINE USERS WITH MORE THAN 2,500 MILLION REACHES PER MONTH WHEN ADVERTISED ON LINE THROUGH LINE ADS PLATFORM

A call-to-action can be inserted into your advertisement to link to the specified application, website, or LINE Official Account to increase the number of followers.






Add Call-to-Action to any links, web or LINE Official Account to increase more followers

OUR LINE ADS PLATFORM CAN SERVE DIFFERENTS OBJECTIVES OF YOUR ADVERTISEMENT


You can advertise your brand to appropriate customers by targeting location (by province, region, and district), gender, age, operating system, and interest. Additionally, you can create a custom audience based on available data.






Custom Audience - the data of the current customer base from your LINE Official Account, your website, or application are required. These data can also be used to further determine a lookalike audience.


CUSTOM AUDIENCE


LINE  Official Account

This helps connect the target customers related to your brand’s LINE Official Account. For example, your advertisement will appear to users who have followed but blocked your brand, users who have seen broadcast messages on your brand’s LINE Official Account, or users who have clicked or not clicked on your broadcast messages.


WEBSITE / APP

The customer data can be gathered through LINE Tags on the website or SDK on the application to specify the customers who are interested in, or purchased your products.


LOOKALIKE AUDIENCE

This helps you acquire new customers similar to your existing ones. The Lookalike Audience may be the followers on your LINE Official Account, website visitors, or your application users. It will help expand the customer base and increase sales.



YOU CAN SELECT THE ADVERTISING MODEL THAT BEST SUITS YOUR CAMPAIGN OBJECTIVES FROM THE FOLLOWING OPTIONS:


IMPRESSIONS

This is perfect for the campaign that focuses on brand awareness or brand recognition. The measure is based on cost per 1,000 impressions (CPM).


CLICKS

This is ideal for campaigns that focus on the number of click-throughs; for instance, the number of website visit or downloads. The measure is based on cost per click


FOLLOWERS

This is great for the brands that aims to increase the number of followers on their LINE Official Account. The measure is based on cost per friend (CPF).

Case Studies

Sizzler

Sizzler scores a critical hit by getting the right customers through LINE Ads Platform (LAP), turning the table on the delivery market

Central Chat & Shop

Upgrading the retail business with LINE Official Account with API

All Case Studies

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