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LINE Ads Platform 01

LINE Ads Platform 02

Promote your business to 47 Million LINE users to boost sale and expand customer base

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Advertisement on LINE Ads Platform

LINE Ads Platform

Boost your business growth by finding the “right” customers on LINE. Reach more audience and achieve better results by managing campaign objectives, targeting, budget, and measurement anytime through LINE Ads Platform

4 Reasons to grow your business with LINE Ads Platform (LAP)

Impactful Opportunity To Meet LINE Users

Close the distance between you and your potential customers by advertising your brand on LINE services. Through auction-based and machine learning, automatic placements effectively connect the right users and reaches.

Serve All Business Objectives


Choose your advertisement objectives and reach your marketing goals: Brand Awareness, Increase Customer Base, Increase Sales, and Customer Retention.



Create Brand Awareness


Website Visits

To drive traffic to your website for audience to learn more about your brands, products, and services.


Reach and Frequency

You can set number of reach and frequency allowed for your campaign to reach the certain number of people.


Video Views

Maximize video views counted when a viewer watches at least 3 seconds or complete 100% length of your video ad.

Increase Customer Base


Gain Friends 

You can encourage interested users to follow your brand’s LINE Official Account to receive future news and promotions.


App Installs

You can encourage interested users to download and install your application.

Increase Sales and Engagement


Website Conversions

Drive interested users to take action on your website (i.e. place order online). Moreover, you can collect the data of the users who click on or purchase your products in order to retarget your customers in the future.


App Engagement

You can build the engagement of the users who already downloaded and installed your application. For instance, you can encourage them to create an account, play a game, buy a product, etc. 

Support Customer Retention


Dynamic Product Sales

This can increase sales from existing customers by offering personalized products based on the data of each customer.

You can select the advertising model that best suits your campaign objectives from the following options.





Add Call-to-Action to any links, web or LINE Official Account to increase more followers

Serve All Target Audience


Advertise your brand to appropriate customers by targeting Core Audience. This includes gender, age, location (by province, region, and district), operating system, and interest.


Create your Custom Audience from data of the existing customer base from your LINE Official Account, Website, Application, etc. to retarget or further determine a lookalike audience. 



Website / App


The customer data can be gathered through LINE Tags on the website or SDK on the application to specify the customers who are interested in, or purchased your products


Device ID / Phone / Email


The customer data of Device ID (ADID/ IDFA), Phone number, and Email Address can be uploaded to target specific audience


LINE Official Account


This helps connect the target customers related to your brand’s LINE Official Account. For example, your advertisement will appear to users who have followed but blocked your brand, users who have seen broadcast messages on LINE Official Account, etc.


VDO View


เก็บข้อมูลการรับชมโฆษณาประเภทวิดีโอที่เคยสร้างแคมเปญบน LINE Ads Platform


Smart Channel


Create audience of people who have clicked or viewed your VDO Expandable ad on Smart Channel.


Lookalike Audience


This helps you acquire new customers similar to your existing ones to expand the customer base and increase sales


LINE Ads Platform Buying Channels


LINE Official Account user can buy LINE advertisement on your own or with LINE Agency Partner.


If you would like to create your own advertisement, check Steps to Start Advertisement on LINE Ads Platform Self-Serve


*Please check LINE Ads Platform policy Here

If you have any questions on LINE Ads Platform, discover your answer here

LINE Ads Platform Self-Serve 


Create LINE Business ID 


Get started with LINE Ads Platform through 3 easy steps 

Create LINE Business ID and log in to Admanager.line.biz 

Create Ad Account, fill in detail, and submit supporting documents.

Add payment method

*LINE Official Account is required. If you don’t have one, register here

You can also start using LINE services with LINE Agency Partner 

Set Up Campaigns 


Once ad account is ready, create your LINE Ads Platform advertising campaign 

Select Targeting 


Maximize campaign effectiveness by utilizing appropriate audience towards your goal 

There are 2 types of LAP audience  


1) Core Audience: Gender, Age, Location, Operating system, and Interest  

2) Custom Audience: Use your customers database to retarget or further determine a lookalike audience

Create your own ad image with  

LINE Creative Lab 


Need help with designing your ads? Start LINE Creative Lab, the simple solution for making your own creatives 

LINE Ads Platform Learning Hub 


Check out useful advertising resources here. 

Get started with fundamentals 

Watch training and guidance sessions

Certify your skills with LINE badges 

If you have any questions on LINE Ads Platform, discover your answer here



Case Studies

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