There are 2 types of LINE Ads accounts: Self-Serve and LINE Agency Partner.

Self-Serve

Users who use this type of account set up their own LINE Ads account online and make payments using a credit card.

LINE Agency Partner

This type of account is for users who neither set up their own LINE Ads account nor process credit card payments through LINE directly. Rather, they choose to contact an agency to set up and run the account for them.

Self-Serve and LINE Agency Partner accounts may have certain functions and operational processes that differ from one another.

To use the Help page, please ensure that you select the page associated with your account type.

LINE Ads Self-Serve    l     LINE Agency Partner

(Last updated: June 8, 2022)

If you use Gain Friend Ads, you can submit supporting documents by following the steps below:

1. Send an email to  [email protected]

2. Specify the email subject line as follows: Supporting Documents/Ad Account ID/Product or Service Name

3. Please enter the following details:

        - Contact Person:

        - Contact Number:

        - Ad Account Name:

        - Product or Service Name:

        *** Please also add supporting documents as attachments.

To purchase a LINE Ads Self-Serve, you can directly upload the documents under your Ad Account by following the steps below:

1. Create your Ad Account via admanager.line.biz.

2. Upload the supporting documents under the ‘Product Information’ menu.

Gain Friend Ads  l   Purchase LINE Ads Self-Serve  l   Controlled Products and Services

(Last updated: June 1, 2022)

You can check the number of successful Gain Friends in the “Clicks” column, and for cost per friend, in the “CPC” column.

(Last updated: March 1, 2021)

You can connect LINE Official Account to LINE Ads by following the steps below:

Method 1: Copy approval URL when creating ad account

1. Open the group in which you want to create an ad account. > Click on the “Ad accounts” tab. > Click “+ New ad account.”
2. Under “Product information”, fill out and review your “LINE Official Account basic ID or Premium ID” information
3. Click “Copy approval page URL”
4. Fill out every required field and then click “Create”
5. Send the copied link to an admin of LINE official account you registered

Method 2: Copy approval URL after creating Ad account

1. Select the ad account name from which you would like to proceed approval
2. Click “Copy link” and send the URL to admin of LINE Official Account that you registered

When admin of LINE Official Account receives the approval URL from either method 1 or 2 above

1. Open this link and login to LINE Official Account Manager
2. Open new tab and paste the approval URL
3. Click “Accept” for the ad account you would like to link

Remark:

- Creation of ad account must be completed before the linkage in approval URL

- Always recheck for the login of LINE official account registered

(Last updated: June 25, 2021)

Before you start delivering ads, please ensure that all the settings below are correct and complete.

Are all campaign settings configured correctly?

See how you can check and edit your settings here.

Are all ad group settings configured correctly?

See how you can check and edit your settings here.

Are all ad settings configured correctly?

See how you can check and edit your settings here.

Has the review process for the ad been completed?

See how you can check the review status for the ad here.

An ad will start to display after you have checked all the settings above and updated the status of the campaign, ad group, and ad to “Active.”

* In cases where you have already set a start date and time in the campaign setting page, and all statuses are set to Active, the ad will automatically display on the previously defined date and time.

(Last updated: October 19, 2020)

You can recheck specification of each ad format below:

You can recheck LINE placements for each ad format below: 



Remark

- LINE Ads will deliver ads to all placements within LINE-related services. You are unable to set ads to be delivered on a particular placement.

- For more information on how to create animated image, please click here.

(Last updated: October 26, 2022)

Your “ad” will undergo a review process within 48 hours after submitted. 

You can check the review status of your ad by following the steps below:

1. Click on the “Ad” tab on the Ad Manager page to see the full ad list.

2. Hover the mouse cursor over the  icon in the “Status” field.

In the “Review status,” you will see each status type as follows:

Under review

This means your ad is still in the review process. You can create other ads but cannot deliver the ad that is currently under review.

Active

This means the review process is complete, and your ad is approved. You are able to deliver the ad once all the settings are completed.

Rejected

This means the review process is complete, but your ad is not approved. As a result, this ad cannot be delivered.You will see the reason your ad has been rejected when you hover the mouse cursor over the icon .

*Please create ad new with the adjustment of rejected detail.

Note:

- You can check ad status only in “Ad” tab

- Approved ad may or may not deliver, depending on your set up “Active” or “Paused”. For more information, click here. 

- “Media” such as image and video files won't be reviewed if you haven't created any ads for it. Please create ad and check ad status. 

(Last updated: December 8, 2021)

Status describes whether or not the campaign is running during that time. You can set status in 3 levels: campaign, ad group, and ad.

Active. The level you are checking is active and can deliver ads.

Paused. The level you are checking is not active. Ads are not delivered because you have paused them.

Steps to adjust status

Method 1 Select level, click on “Status Symbol”, and select status.

Method 2 Select level, click “Edit”, select the status, and click “Save”

You can adjust your status at any time. Please always check the status along with the description and question mark.

Please be aware of status in each level. In case you would like to run or resume ads, it is necessary to select “Active” status throughout all 3 levels. In case you would like to stop ads, please select “Paused” status.  

(Last updated: August 1, 2021)

To measure ad performance through the LINE Ads, you have to insert LINE Tags on the page where you want to track conversions.

LINE Tags consist of 3 types of code: base code, conversion code, and custom event code.

LINE Tags can be obtained from the Admin panel of LINE Ads by following the steps below:

1. Click on the “Ad Account” tab on the homepage. > Select the account name where you want to track conversions.

2. Click on the “≡” icon in the upper left of the Ad Manager page. > Go to the “Reports and figures” menu. > Click “Tracking (LINE Tags).”

3. Check the codes that appear on the screen one by one.

You can insert the base code, custom event code, and conversion code on the advertiser’s website as desired.

Please refer to the followings to see how you can insert each type of code:

• Inserting Tags (base code)
• Inserting Tags (conversion code)
• Inserting Tags (custom event code)

Tracking (LINE Tag) page description

- Status

You can check a tag status from here.

Name: This refers to tag name.

For the event code, the event name set earlier will appear when the tag is triggered.

Status: A tag’s functional status is displayed here.

If the tag is inserted properly, the system will display the status as “Active.”

If the tag remains inactive for 7 days, the status will read “Inactive.”

Last contact: This shows the date and time the tag was last triggered.

- Type of code

Please copy the code that best suits your purpose for use on the website.

- Custom audience

This will lead you to the audience creation page, where you can create an audience for retargeting and a lookalike audience; for example.

LINE Tags can gather audience data that can be of use for other purposes, such as ad retargeting.

- Tracking method

If a third-party cookie is unusable, you may use the first-party cookie or Local Storage instead.

Note:

- If the status still remains Inactive after a LINE Tag has been inserted, this may indicate failed insertion. Please recheck to confirm that the tag was inserted properly.

- Cross-domain tracking that uses first-party cookies requires additional adjustments to the base code. You can find further details here.

(Last updated: October 19, 2020)

Website conversion is a measure of conversions on a website.

You have to insert LINE Tags in order to track the conversions of your website.

* Please see how you can insert LINE Tags here.

There are 2 types of website conversion tracking: tracking by conversion codes and tracking by custom conversions.

Tracking by conversion code

You need to insert conversion codes at the conversion point.

* Please see how you can insert conversion codes here.

When users click on ads displayed on LINE Ads and then enter the website that has inserted conversion codes, the system will trigger LINE Tags to track the number of conversions.

The system will also examine the cookie data to see whether website visitors have clicked on the ad. If there is a click on the ad during the tracking period (30 days for conversion codes), it will be counted as a conversion.

* The result of conversion tracking will be updated in the CV column on the Ad Manager dashboard.

* You can set an attribution period for custom conversions from 1 to 180 days.

* The results may not always be accurate. This depends on device versions and sometimes on the expiration dates of cookie data.

Custom conversion tracking

Custom conversion works effectively for the following purposes:

- Inserting conversion codes somewhere other than the conversion point.

- Tracking conversions based on URLs or custom events.

- Flexibility in attribution period adjustments.

To create custom conversions step by step:

1. Click on the “Ad Account” tab on the homepage. > Select the account name for which you want to create custom conversions.

2. Click on the “≡” icon on the upper left of the Ad Manager page. > Go to “Reports and figures.” > Click “Custom conversions..”

3. Click “+ New custom conversion” under the Custom Conversions menu. > Fill out each item in the field, and finally, click “Save.”

 * The “Last contact” field shows the date and time of when the conversions were last tracked.

* You can set an attribution period from 1 to 180 days.

Specifying URLs:

You may specify single URL or keyword, or use the OR/AND rule to add multiple values.

(Broad keywords or URLs using an asterisk (*) wildcard to substitute certain characters in a string, or entering only the first character of the string, is not allowed.)

<Tracking by using conversion rules>

URL_A and URL_ B

- Using the OR rule: Able to track either URL_A or URL_B.

- Using the AND rule: Tracking is unachievable.

(Conversion rule cannot be set as “Track the number of users who visit both URL_A and URL_ B.”)

Keyword_A and keyword_ B

- Using the OR rule: Able to track URLs that contains either keyword_A or keyword_ B.

- Using the AND rule: Able to track URLs that contains both keyword_A and keyword_ B.

Event rules:

The system will display the names of any active event codes on the drop-down list (only when a custom event code has already been inserted).

Please select the event that you want to be counted as a conversion.

* The event rule “Conversion” refers to a conversion code.

Note:

- You can view tracking results for custom conversions in the performance report.

- Normally, conversions are valid for 30 days. If you want the validity period to last from 1 to 180 days, please select the “Conversion” option and then set the length of time you want.

- You can create up to 100 custom conversions. Once created, you cannot edit the conversion data except for the name and description of the conversions. These conversions cannot be deleted. If a conversion is no longer used, please update its status to “Pause.”

- Since the system does not show real-time updates, even if you have already changed the status to “Pause,” you will see that the status still reads “Active.” 

(Last updated: October 19, 2020)

Creating an Audiences

You can create an audience by following the steps below:

1. Click on “Ad Account” on the homepage. > Select the account name for which you want to create an audience.

2. Click on the “≡” icon in the upper left of the Ad Manager page. > Go to “Shared library.” > Click “Audience.”

3. Click “+ New audience” above the list of your audiences.

4. Select the type of audience you want to create. > Fill out each item in the field. > Click “Save.”

Please see below for information on the available settings for each type of audience.

Web traffic audience

- Audience name

This is the name of the audience, which appears on your audience list.

You can set a name for your audience as desired (you can edit the audience name later).

- The ‘People who’ setting

Everyone who visited the website: This option refers to users who visited all website pages with LINE Tags inserted.

People who visited a specific page: This option refers to users who visited all pages that have LINE Tags inserted with a specific URL rule.

You can specify your target page by adding a single URL or keyword, or you may use the OR/AND rule to add multiple values.

* Broad keywords or URLs using an asterisk (*) wildcard to substitute certain characters in a string, or entering only the first character of the string, is not allowed.

<Specifying a target page using multiple rules>

URL_A and URL_ B

- Using the OR rule: Able to track users who followed either URL_A or URL_B.

- Using the AND rule: User tracking is unachievable.

(This rule cannot be set to “Track users who followed both URL_A and URL_ B.”)

Keyword_A and keyword_ B

- Using the OR rule: Able to track users who followed a URL that contains either keyword_A or keyword_ B.

- Using the AND rule: Able to track users who followed a URL that contains both keyword_A and keyword_ B.

People who visited an event page: This option refers to users who visited pages that have LINE Tag custom event codes inserted.

Once the inserted event code has been triggered, you will be able to select that event from the drop-down list.

To specify a particular page from all pages that have custom event codes inserted, please set URL rules under the URL requirements setting.

This setting functions the same way as for the “People who visited a specific page” setting.

Mobile app audience

* Please click “Media” to register your application and link it to the SDK first.

Set an audience name as desired and select the application that you have already registered.

The event registered on the SDK will appear on the drop-down list. After that, select the event you want to set as your audience.

You can set different parameters based on each event.

Note:

- If an event has not been triggered, the system will not show it on the drop-down list. As a result, you cannot select that event.

- Once an event is triggered, the event name stays undeletable for 180 days, so please be careful when proceeding with this process.

- If an event still does not appear on the drop-down list even though you have already configured its settings on the SDK, it may mean that an error occurred in the linking process or that the event settings on the SDK side are incorrect.

IDFA/AAID upload

You can upload your own IDFA / AAID to create an audience. 

Please fill in each item to create an audience. 

-Audience name

Display name in an audience list. You can set audience name as desired. (Can be edited afterwards)

-File name

Please select and upload file 

File upload requirements

- Be sure to insert the IDFA/AAID as the first line, not the header name.

(You can upload IDFA/AAID using the same file.)

- Only 1 IDFA/AAID is allowed for each line.

- Multiple IDFA/AAID entries separated by delimiters such as comma (,) are not allowed.

- The maximum file upload size is 60 MB.

- The system only supports CSV and TXT file formats.

Add audience method

You can add or overwrite audience data with the following steps. 

“Add” refers to the upload of new set of audience

“Overwrite” refers to the replace of existing audience with new version of audience. 

In case you use automatic bidding configuration, the overwrite of audience may affect the system learning phase. 

Method: Go to Audience > + New audience > Upload IDFA/ AAID > Upload file in accordance to the steps above 

Or go to Audience > Click existing audience > Click “Overwrite” and upload file in accordance to the steps above

LINE Official Account audience

You can create this type of audience by setting a name for your audience as desired and then select the “Valid friends” or “Friends blocking the account” option.

* Valid friends will include your Target Reach.

* You can create the audience from LINE IDs that link to your account only.

* The number of users in the audience will not match your account's total number of friends because the system does not include users who have deleted your account from their friends list and users in the audience who have not logged in to LINE for a long period of time.

* It may take around 2-3 days before you can put the LINE Official Account audience to use.

Lookalike audience

Please select a source audience and audience size (from 1-15%).

* It may take around 24 hours before you can put the Lookalike audience to use.

* Lookalike audiences do not include the source audience.

* You can create up to 10 Lookalike audiences.

Video view audience

You can create an audience from the users viewing a particular video by selecting users’ video interaction rate.

·     People who clicked the video

·     People who viewed the video

·     Viewed more than 3 seconds

·     Viewed 25% of the video

·     Viewed 50% of the video

·     Viewed 75% of the video

·     Viewed 95% of the video

·     Viewed the video to the end

Note:

·     You can set up to 30 days validity period. In case the selected video has been paused longer than validity period, audience status will become not ready.

Image click audience

You can create an audience from selecting campaign ID.

Note:

·     You can create audience from audience who click image ad format creatives under selected campaign ID. This excludes video ad format creatives.

(Last updated: December 8, 2021)

The learning process requires approximately 40 events (for example, clicks/conversions) per ad group to be complete. The number of events has a greater influence on performance improvement than the ad distribution period. The status will change from “Learning” to “Stable” when learning process is complete.

In cases where the learning status remains unchanging or shows only slight progress, you can increase the occurrence probability of events by configuring the basic settings as follows:

1. Increase the audience size.

2. Increase the bidding amount and/or change bidding amount configuration strategy

3. Increase the number of ads per ad group.

Note:

- Resuming a paused ad group may result in relearning. 

(Last updated: October 1, 2021)

Optimization tips for effective campaign

1.   Determine the appropriate budget and period that align with your campaign goals and system’s learning

2.   Structure your campaign for results comparison and analysis. For example, you can layer a targeting option per ad group.

3.   Optimize your campaign.

• Allocate more budget to ad groups and ads that are performing well by yourself or utilize Campaign optimization budget feature. For more information on CBO, click here. 
• Continue to adjust settings for low performing ad groups and ads. You may consider pausing particular ad group and ads if the result does not improve.
• Nonetheless, the setting should not be adjusted too frequently such as every hour or every day

4.   Make use of your custom audience and cross-targeting audience from LINE Official Account.

5.   Regularly monitor the performance.

Improve your impression and budget spend

1.   Expand your audience size per ad group or create several ad groups to compare results.

2.   Choose “Event cost cap” bidding strategy. This strategy has chance to use a slightly higher bid than your bid amount to maximize as many results as possible.

3.   Increase bid amount

4.   Increase number of active ads. Pause ads with low performance or low click through rate (CTR) and launch new ads.

(Last updated: October 1, 2021)

You can make payments through credit card or coupon only.

Available credit cards must be issued by either of the following companies:

- VISA

- Mastercard

- JCB

- TPN

* Payment through a prepaid card is not accepted.

Please see below for the credit card registration method and timing for payments:

- Registering a credit card

- Timing for payments

(Last updated: March 31, 2021)

LINE Ads self-serve has 2 main payment methods available.

1. Automatic payment

2. Manual payment

Payment method 1: automatic payment

After your ads run, LINE Ads automatically charges you based on 2 criteria of ad usage: whenever your account reaches a certain amount or a fixed period, whichever reaches first.

1.1 Threshold amount. LINE Ads automatically charges you whenever your account reaches a certain threshold amount, starting from 1,000, 5,000, 10,000 to 15,000 THB. Threshold amount will be updated to another level when successful automatic payment by threshold amount is achieved. With the fourth successful payment, you will continue to be charged at the fourth threshold level or 15,000 THB.

1.2 Fixed period. LINE Ads automatically charges you 20 days after your first ad launch or after your last payment.

*You can check your ending balance at "Billing and Payment"

*If the discount coupon is active, payment will be proceeded with coupon first, before your credit card.

* Your account may be charged several times a day, depending on ad usage.

* If more than 1 credit card is registered, payment will be proceeded with your selected primary card first.

Payment method 2: manual payment

You can make a manual payment anytime by following the steps below.

1. Click on the “Ad account” tab on the homepage. > Select the ad account linked to the payer info that you want to use for making a manual payment.

2. Click on the “≡” icon on the upper left of the Ad Manager screen. > Go to “Settings.” > Select “Billing and payments.”



3. Click on the payer name for which you want to make a manual payment.

4. Click on the “Pay now” button in the center of the screen.

5. Select the credit card for your payment and then click “Pay.” Your credit card will then be charged in full according to the outstanding balance

(Last updated: August 25, 2021)

Starting balance describes unpaid balance of previous months. Although, your campaign is not active in the occurring month, the unpaid balance will be charged as usual when the payment threshold is reached.

Ending balance summarizes the unpaid balance for each month.

You can check your starting balance and payment information any time at "Billing and payments"

Example 1

Month 1/2021:

Ad cost is 3,000 THB. 2,000 THB has been paid. Therefore, your ending balance is 1,000 THB.

Month 2/2021:

There is 0 THB cost. There is a starting balance record (or the unpaid balance of the previous months) of 1,000 THB, resulting in the ending balance (or monthly unpaid summary) of 1,000 THB.

*In the first example, there is no ad delivery, and so no cost in the second month. Once all of the unpaid balance is successfully paid, your ending balance will be updated to 0 THB. 

Example 2

Month 1/2021:

Ad cost is 3,000 THB. 2,000 THB has been paid. Therefore, your ending balance is 1,000 THB.

Month 2/2021:

Ad cost is 4,000 THB. There is a starting balance record (or the unpaid balance of the previous months) of 1,000 THB, resulting in the total ending balance (or monthly unpaid summary) of 5,000 THB.

*In the second example, unpaid balance of the previous months is now combined with the new cost of the most recent month.

For more detail on payment timing, please click here

For more detail on overall payment information, please click here

(Last updated: August 1, 2021)

You can check all the details of your costs and request payment receipts by following the steps below:

1. Click on the “Ad account” tab on the homepage. > Select the ad account that has been linked to the billing info for which you want to check the details.

2. Click on the “≡” icon on the upper left of the Ad Manager screen. > Go to “Settings.” > Select “Billing and payments.”

3. Click on the Payer name for which you want to check the details.

4. Click “Payments.”

5. Click on the item under the “Description,” and you will be able to download the receipts for payments made during each billing cycle.



(Last updated: March 1, 2021)

As receipt/ tax invoices for “sole proprietor” business type contains personal data, you can grant downloading receipt/ tax invoice access to 1 user per 1 payer info to keep your personal data private and secure.

For “new ad accounts” created after 26 January 2022, you can set finance permission setting by the following steps.

1.   Fill in your Payer info detail, and grant downloading receipt/ tax invoice access by entering user email address at “Finance permission”.

2.   After creating a payer info, you can check how to register a credit card here

3.   User with finance permission role can check more detail on downloading receipt/ tax invoices here

Note:

·     For new ad account, payer info creator will have finance permission by default.

For “existing ad accounts created before 26 January 2022” and “ad accounts that would like to edit finance permission”, you can check and set your finance permission by following the steps.

1. Click on the “≡” icon in the upper left of the Ad Manager screen. > Go to “Settings.” > Select “Billing and payments.”

2. Click the payer name that you want to check

3. Click “Settings” on the upper right side of the screen.

4. The payer info that you have registered will then appear on the screen. Click “Edit”.

5. Enter email address for finance permission, click “Apply” and “Update”

6. User with finance permission role can check more detail on downloading receipt/ tax invoices here

Note:

·     You will not be able to download receipt in case finance permission setting is not set. However, this will not affect ad setting and delivery.

·     User with finance permission is the only person who can download receipt, and transfer finance permission to another user in “Billing and payments” tab.

·     You can grant finance permission to yourself or another user who have “Admin” role only.

·     An error will occur in case of granting finance permission to user who does not have the admin role. 

·     You can grant users with “Admin” role in “Manage permission” tab prior to finance permission setting by following the steps here

(Last updated: January 26, 2022)

You can request a withholding tax refund by following the steps below:

1. Click on the “Ad account” tab on the homepage. > Select the ad account that has been linked to the billing info for which you want to check the details.

2. Click on the “≡” icon on the upper left of the Ad Manager screen. > Go to “Settings.” > Select “Billing and payments.”



3. Click on the Payer name for which you want to check the details.

4. Click on the “Withholding tax” tab.

5. Select the “checkbox” in front of the desired item and then click on the “Request a withholding tax refund” tab



6. Upload your withholding tax certificate into the system. Select the “Withholding tax rate: 2%” option for LINE Ads (LINE Ads) advertising cost, and then click “Submit request”



7. Please send the original withholding tax certificate to the following address:

LINE Company (Thailand) Limited

AR Team

127 Gaysorn Tower, 17th-18th Floor, Ratchadamri Road, Lumphini Subdistrict, Pathumwan District, Bangkok 10330

Note:

- Send a request with a scanned image attachment of your withholding tax certificate within 60 days of the date of payment.

- When your application status reads "Pending documents," please mail the physical withholding tax certificate to the address below within 30 days of your request submission.

- If you wish to request a withholding tax refund, you have to submit requests depending on the payments made for each billing cycle. For example, If you have settled payments through a credit card for 3 billing cycles in January, you have to submit your requests for a withholding tax refund 3 times using the “Request a withholding tax refund” button, together with the file uploads of the required documents, and also send the original documents to LINE Company (Thailand) Limited for every request.

- Withholding tax request can be made from “Corporation” and “Foreign corporation” business types with “Tax invoice” request only. 

 - Once LINE receives your documents through the postal service, it takes 7 days for the review process to be completed. If your request is approved, the appropriate tax amount will be deducted from your next LINE Ads bill. You can check your withholding tax refund under 2 menus at “Payment amount” on the billing and payment page.

1.   Check withholding tax status at “Withholding tax” tab.

2.   In case the status is completed and dashboard shows the refunded is proceeded in which month (for example, 2021/09), check the deducted withholding tax amount in the advertisement billing by downloading receipt/ tax invoice  at “Payments” tab.

(Last updated: December 8, 2021)

Creating a Business ID

You can create your LINE Business ID by following the steps below:

1. Open this link. > Click “Create an account.”

2. Enter the email address that you want to use for logging in and then click “Send signup link.”

3. The system will send a signup email to the email address that you entered. Please review all the details and then click the signup link within the email.

4. Enter your name and password. > Click “Sign up.”

5. The message “You have successfully signed up!” will appear on the screen. > Click “Continue.”

6. Please review the Terms and Conditions of the Use and Privacy Policy. Then click “Agree & continue.”

* If you already have your LINE Business ID, please log in here.

(Last updated: October 19, 2020)

You can link your LINE ID to LINE Business account after entering LINE Ad manager by following below steps:

1. Go to profile and language setting

2. Click link

3. Click log in to your LINE ID. If LINE ID has never been used with another LINE Business ID, the linkage will be completed.

In case LINE ID has been linked to another LINE Business ID, you will receive error message. Please proceed with following steps.

1. Error message of This LINE account is already in use is shown.

2. Log out from your current account (Account B that you cannot link LINE ID)

3. Re-log in with LINE account (Account A)

4. Go to profile and language setting

5. Click delete LINE ID for this account (Account A)

6. Log out from Account A

7. Re-log in to Account B that you were unable to link LINE ID in the beginning

8. Go to profile and language setting

9. Click link

10. Click log in with your LINE ID

11. LINE ID link is completed

(Last updated: February 8, 2023)

Ad account structure

The following is the structure of an ad account.

Note:

- To deliver an ad, you first have to create your LINE Official Account.

- You are required to register the payer info in “Groups.”

- The layout of the actual admin panel of the LINE Ads is subject to change without prior notice and may appear differently from the illustrations on this page.

(Last updated: October 19, 2020)

1. Click on the “+ New group” button in the upper left of the homepage. 

2. Enter the desired group name in the “Group name” field under general information.

3. Enter payer info.

4. Click “Create.”

You are required to provide the information as detailed below:

General information

- Group name

Please set the display name (optional) of the group as you desire.

The display name that you have set will be visible on the admin panel of the LINE Ads only; it will not appear on the ads you deliver.

Payer info

- This is the payer information required for billing (only Self-Serve accounts are required to register this information).

Select the “Set payer info for the group” option and then register your payer information. If you wish to set payer information for each ad account separately, please select the other option.

- Client entity

Select LINE Thailand.

- Business type (information as specified in the electronic invoice)

Please search for the corporate registration number of the invoiced entity and then select the name of the corporation, sole proprietor, or foreign corporation.

- Requesting tax invoices

You can request an abbreviated tax invoice or full tax invoice.

Customers who are corporations wishing to request withholding tax refunds are required to request full tax invoices. Please also ensure that all company details are completely filled out.

Note:

* One account can create up to 100 groups.

* Groups that are linked to the approved ad account cannot be deleted.

(Last updated: October 19, 2020)

Creating an ad account

An ad account is an account used for managing ads on the LINE Ads.

To deliver ads, please create an ad account.

Generally, you have to separate ad accounts specifically for each product.

If you have already created a group, please create a new ad account within the existing group.

You can create an ad account by following the steps below:

1. Open the group in which you want to create an ad account. > Click on the “Ad accounts” tab. > Click “+ New ad account.”

2. Fill out every required field and then click “Create.”

Payer info

Use the same payer information that you have registered for creating the group.

Please select “Use the group’s payer info” and then select payer info from the list.

To register new payer info, please select “Enter new payer info for each ad account.” and then register the payer info.

* You can see more information on registering payer info here.

Advertiser info

Please enter an official advertiser name and advertiser the website URL created by the advertiser’s company.

* Please ensure that the advertiser name and website URL are correct before registering your ad account.

Product information

Please enter the official product name, product URL, and basic ID or Premium ID of your LINE Official Account.

* Please ensure that the product name, product URL, and basic ID or Premium ID of your LINE Official Account are correct before registering your ad account.

You can create your LINE Official Account here.

If the ad account registrant does not perform the role of an admin of your LINE Official Account, a URL will appear on the upper section of the screen.

Once the ad account is created, please be sure to inform the admin of your LINE Official Account to open that URL and grant permission to link the ad account to your LINE Official Account.

General information

The system will automatically fill out the required fields for you based on the information you have entered for previous settings from “Payer info” to “Product information.”

The ad account name will be displayed on the ad account list on the homepage.

Note:

* Once your ad account has been created, the registered information will undergo a review process.

* After an ad account has been approved, it cannot be deleted.

* After an ad account has been created, you can edit only the payer info and the name of the ad account.

* The primary reason that could cause your ads to be rejected is that the product information and the content on the website accessed by the provided URL do not match. Please remember to recheck if all of your product information matches the website content before registering your ad account.

(Last updated: October 19, 2020)

Registering a credit card

To use the LINE Ads, you first have to register a credit card.

* You can see the names of the companies issuing credit cards that you can register here.

To register a credit card:

1. Go to the homepage and select the ad account or group for which you want to register a credit card. ＞ Click on an ad account name on the “Ad accounts” tab or a group name on the “Groups” tab.

2. Click on the “≡” icon on the upper left of the Ad Manager screen. ＞ Go to “Settings.” ＞ Select “Billing and payments.”

3. On the payer list page, click on the payer name for which you want to register a credit card.

* If you have not added the “Payer info,” please do so before registering a credit card.

* You can see more information on adding payer info here.

4. Click “Register payment method” in the middle of the screen.

5. If you have not linked your LINE ID to your business account, please follow the steps below:

5.1 Click “Link LINE ID.”

5.2 Click on the “Link” icon on the right side of the “LINE” field.

5.3 Enter the email address and password of your LINE Account. ＞ Click the “Log in.”

5.4 Click on the “Go back” button if the system does not automatically bring you to the groups screen.

6. Select the “Rabbit LINE Pay (credit card)” or “Credit card” option.

Please check the smartphone that you use for logging in to your LINE Account.

6.1.2 If you have not registered a credit card for your LINE Account, please register a new card first. If your LINE Account already has a credit card registered, please select the existing credit card and then click “Register.”

6.2 If you select the credit card option:

6.2.1 Please enter the card number, expiration date, and security code (CVV/CVC) of the credit card you would like to register.

You can register multiple credit cards and set credit card priority for payment as well.

* You can see more information on setting credit card priority for payments here.

（Last updated: October 19, 2020）

Logging in to the Ad Manager page

You can log in to the LINE Ads with LINE Business ID:

There are 2 methods: “Log in with LINE account” and “Log in with business account”

Log in with LINE account

You can log in to LINE Ads with existing LINE account of prior registered email address and password in LINE application. Please ensure you log in with your currently in-used LINE account. 

1. Open this link and choose “Log in with LINE account” 

2. System will display PIN password. Please fill in the displayed password in LINE application linked with the same email address used in the log in within 3 minutes. System will cancel the log in attempt if the correct password is not filled within 3 minutes. 

3. Once the log in is successful, you will be directed to LINE Ads Manager. 

*If you forget your password, please click here

2 steps verification

LINE uses 2 steps verification for the log in via website and application management screen with “LINE Account” from October 19, 2020 onwards. Therefore, system may request you to fill in the confirmation password on LINE application in your smartphone. The password will be displayed after you enter email address and password. 

Log in with email address

If you prefer not to use LINE account or prefer to use another email address to log in to LINE Ads, you can register another in-used email address. 

1. Open this link and choose “Log in with business account”. Then, enter your email address and password. 

2. Once the log in is successful, you will be directed to LINE Ads Manager.

*If you forget your password, you can set up your new password by choosing “Set a new password” during the log in. 

(Last updated: April 1, 2021)

Changing password

You can change your password by following the steps below:

1. Click on the username on the top right of the screen. > Click “Profile.”

2. Click on the  icon next to the password input field.

3. Enter a new password, followed by your current password. > Click “Update.”

If you have forgotten your password, please click on this link and then enter the email address that you have registered for your account.

The system will then send a password reset link to that email address. Please reset your password by following the instructions in the email.

(Last updated: October 19, 2020)

Adding users and managing permissions on the LINE Ads

When you add new users to your LINE Ads, you can assign roles and permissions to these users.

There are 3 user roles: “Admin,” “Operator,” and “Analyst.” Each role has a different level of access permission. You can separately manage and set permissions for each group or ad account.

To add users and manage permissions on the LINE Ads:

1. Click on the “Groups” or “Ad accounts” tab on the homepage. > Select the group name or ad account name to which you want to add users.

2. Click on the “≡” icon on the upper left of the Ad Manager screen.

3. Go to the “Settings” menu. > Click “Manage permissions” on the Ad Manager screen.

4. Click “+ Add user.”

5. Enter the email address of the users you want to add to your account. > Select a role for each user. > Click the “Send invitation email” tab.

6. The process of adding users and assigning permissions is complete when the users you want to add to your account receive the invitation email and accept the invitation.

You can edit or delete permissions by opening the “Manage permissions” page and following the step 3 above. > Click “Edit” or “Delete” in the “Action” column on the users tab.

(Last updated: October 19, 2020)

You have to create a campaign before delivering ads. There are several campaign objectives available to choose from, depending on your purpose.

Website visits

Increase traffic to your website.

Website conversions

Increase conversions on your website.

App installs

Increase the number of app installs.

App engagement

Increase app launches among your users.

Video views

Increase your video views.

Gain friends

Increase the number of friends on your LINE Official Account.

Reach

Increase the reach of your ads.

Dynamic product sales (Contact LINE Agency Partner)

Display ads for products in which users show interest when visiting your website or using your app. This way, you can promote product awareness and boost product purchases.

Note:

The types of ads that you can create and the available features are different, depending on the campaign objective you select. 

Please choose the campaign objective that suits the purpose of the ads you want to deliver.

·     Go to Creating campaigns.

(Last updated: June 8, 2022)

Reach Objective

Increase the reach of your ads.

Frequency setting: 1 to 10 times

Interval setting: 1 to 31 days

Example: Set frequency at 1 and interval at 30 days

If the campaign duration is 60 days, a user will see ad 2 times.

Bidding strategy: Manual, Cost Cap, Bid Cap, No Limit

Click here for more information.

Ad format: Image, Small Image, Video, Carousel

(Last updated: June 8, 2022)

Creating campaigns

You must create campaign in order to activate your ad. You can manage the objectives, schedules, and maximum spending limits for each of your campaigns.

Select the right campaign objectives

- Website visits

Increase traffic to your website. Best suited for one who would like to increase page views of their websites.

- Website conversions

Increase conversions on your website. Best suited for one who would like increase purchase on websites. This campaign objective enables the automatic bidding configuration to maximize conversion.

- App installs

Increase the number of app installs. Best suited for one who would like to increase app installs. This campaign objective enables the automatic bidding configuration to maximize installs.

- App engagement

Increase app launches among your users. Best suited for one who would like to re-engage users who already installed application or users who previously installed application but not currently in-use to open and use the app again.

- Video views

Increase your video views. Best suited one who would like mass audience to view your video ads. This enables the automatic bidding configuration to maximize 3-second views and complete views. 

*Only website is allowed as landing page. 

- Gain friends

Increase the number of friends on your LINE Official Account. Best suited for one who would like to increase customer base and make use of their LINE Official Account.

You can create a campaign by following the steps below:

1. Click “+ New campaign” under the Campaign tab.

2. Select a campaign objective.

3. Enter the general information, followed by selecting the campaign schedule and configuring the other optional settings.

General information

Set a name and status for your campaign as desired.

Schedule

You can choose between “Start regular delivery today” and “Set start and end date” options.

Campaign spending limit

You can choose whether to set a monthly spending limit or an in-total budget covering the entire campaign period for your campaign.

Monthly budget: This option allows you to set the available budget per month.

In total: Select this option when you want to set a budget for your ad campaign that will span several months.

* You can see more information on the Campaign budgets page.

4. Click “Save & create ad group.”

- Once you are done with creating campaign, please proceed with creating ad groups as the next step.

(Last updated: June 8, 2022)

Creating ad groups

Ad group is a feature used for setting targets, bidding amounts, and daily budgets.

You can spend less time managing ads if you separate ad groups that use different criteria for ad performance; for example, by click rates or conversion rates.

You can open the ad group creation screen by choosing either of the 2 options as follows:

Open after creating a campaign

After you have completed all the required information and selected all the mandatory options on the campaign creation page, click “Save & create ad group;” the ad group creation screen will then appear.

Open from the homepage

1. Click on the “Ad account” tab on the homepage. > Select the ad account name from which you would like to deliver an ad.

2. Click on the “Ad group” tab on the Ad Manager screen. > Click “+ New ad group.”

The following are the details of each setting on the new ad group screen.

General information

- Campaign

Please select the campaign for which you would like to create an ad group.

* If you have it, click “Save & create ad group” on the campaign creation screen; the system will use the campaign you have just created by default.

* If you want to select another campaign, please click on the “Edit” button.

- Ad group name

This is the ad group name that will be displayed on the ad group list.

- Status

Please select Active or Pause.

Targeting

Set the targeting properly to be aligned to your ad delivery objectives.

Please refer to the following for more information on targeting.

Delivering ads using audiences

Delivering ads with demographic targeting

Optimization and bidding

Setting the bidding amount per unit

- Bidding amount configuration

Please choose the right bidding method for the defined campaign objectives.

- Payment method

If you select the “Configure automatically to maximize clicks” option for bidding amount configuration, the system will automatically select the “Cost per click (CPC)” option for your payment method.

If you select the “Manual bidding” option for bidding amount configuration, you will be able to select either of the following for your payment method:

Cost per click (CPC)

Cost per thousand impressions (CPM)

You can see more information on the bidding method in Bidding methods and bidding amount.

Budget setting

You can set a daily budget for each ad group by entering the amount you plan to pay per day.

A daily budget can be set starting from 0.01 baht, which will increase at the rate of 0.01 baht per unit. The budget you set for each ad group can enhance your ad delivery performance. You can also configure the setting to allow the display of a particular ad during a period of 24 hours.

Please be mindful that you will be charged according to the actual number of clicks or impressions. This may cause the bidding to exceed your allocated daily budget.

You can refer to the following for more information on budgets: About daily budget

- Go to Registering media (image/video).

(Last updated: October 19, 2020)

You can enable In-Stream Video ad format during ad group setting by ticking "enable" tick box.

In-stream Video ad format is available for “Manual bidding” option for bidding amount configuration only.

Eligible Campaign Objectives

1. Video View

2. Website Visit

3. Website Conversion

4. App Install

5. App Engagement

In-Stream Video ad will show as a mid-roll in video content on VOOM.

Video Ad Format:

Ad will show on a video content length longer than 120 seconds, and ad will show after 60 seconds from video content play.

User can "skip ad" after 6 seconds. Ad shorter than 6 seconds is non-skippable. 

Image Ad Format:

Ad will show on a video content length longer than 30 seconds, and ad will show after 5 seconds from video content play.

User can hide ad by pressing fold button.

Registering media (image/video)

You are required to register your media before delivering ads.

* “Media” refers to any image or video displayed in an actual ad.

* After registering, your media will undergo a content review process.

To register your media (image/video):

1. Click on the “≡” icon. > Go to “Shared library.” > Then click “Media.”

2. Click on the “Image” or “Video” tab to upload your media file.

Please refer to the following for file upload requirements; for example, the size of the video and image: Guidelines.

Please refer to the following for more information about application registration for promoting your application: Registering media (application)

- Go to Creating ads.

(Last updated: October 19, 2020)

Registering media (application)

To promote your application, you are first required to register it.

To register your application:

1. Click on the “≡” icon. > Go to “Shared library.” > Then click “Media.”

2. Click on the “App” tab. > Then click “+ Add app.”

3. Select the desired platform (operating system), enter the application name, and add the application’s App Store or Google Play URL.

4. Click “OK.”

After a complete application registration, please register App media ID and ad account ID (shown on LINE Ads) on the SDK manager.

For information on SDK linking and tracking methods, please refer to Tracking app conversions.

(Last updated: October 19, 2020)

Creating ads

You have to link your media information, advertising messages, URLs, and other content relating to the ad group by using the ad creation screen before you can publish an ad.

You can open the ad creation screen by choosing either of the 2 options as follows:

Open right after an ad group has been created.

The ad creation screen will appear upon completion of all the required items on that screen and clicked “Save.”

Open from the homepage

1. Click on the “Ad account” tab on the homepage. > Select the ad account name from which you would like to deliver an ad.

2. Click on the “Ad” tab on the Ad Manager screen. > Click “+ New ad.”

The following are the details of each setting on the new ad screen.

General information

- Campaign

Please select the ad group campaign for which you want to create an ad.

* If you open the ad creation screen by clicking on the “Save” button on the ad group creation screen, the system will use the ad group campaign you have just created by default.

If you want to select another campaign, please click on the “Edit” button.

- Ad group

Please select the ad group for which you want to create an ad.

* If you have not selected a campaign, you will not be able to select an ad group.

If you open the ad creation screen by clicking on the “Save” button on the ad group creation screen, the system will use the ad group you have just created by default.

If you want to select another ad group, please click on the “Edit” button.

- Ad name

This is the ad name that will be displayed on the ad list.

- Status

Please select Active or Pause.

Ad format

If you use CPM for your payment method, you are able to choose whether to display your ad in the image, video, or carousel format.

If you use the CPC for your payment method, you can choose whether to display your ad in the image or carousel format.

Ad

- Image

Select the image you have uploaded for media registration.

* You can also upload a new image in this section.

Name: Maximum length cannot exceed 20 characters.

Description: Maximum length cannot exceed 75 characters.

Button: Please select the action button that best serves your purpose.

Landing Page: Please add the URL that you would like to be visible on your ad.

* For the app landing page, please add a Store URL.

Click URL (optional): If you want performance tracking in place, please add the redirect URL to track your ad performance.

* After you have finished creating your ad, the review team will review the elements of the ad that you have just registered.

* Your ad may not pass the review if the URL of the landing page has tracking parameters added.

* The actual ad display may differ from the ad preview seen on the preview pane.

* If you want to deliver an ad that allows the audience to interact with your application, you can use a Deep Link as your Click URL and set the link to be accessible to both the audience that has already installed the app on their device and those who have not.

* The review team will review the ad elements you have registered.

- Go to How to start running ads.

(Last updated: October 19, 2020)

Case 1. Uploading 1 Default Image and 1 Optional Image

Suitable for advertisers who want to design an image that fits their advertising area (big and small area). When you upload 2 images in 1 advertisement, the display logic of your advertisement will be as follows:

 1.1 Image to be displayed in big area 

 - Displayed in Home Tab, LINE VOOM, LINE Today, LINE Wallet

 - 1080x1080, 1200x628

 1.2 Image to be displayed in a small area (Optional)

 - Displayed in Chat list, LINE OpenChat

 - 1080x1080, 1200x628, 600x400

 Other conditions

- For the image ad format

    - You can upload just 1 default image and skip optional image as usual (Please refer to more information in case 2)

    - You cannot upload only optional image under image ad format

 - In case of uploading a 600x400 image in the image for a small area display, the long title 1 & 2 are required (In case of uploading other image sizes, long titles will not be required)

 - Able to check ad preview by the size of advertisement area (big and small area)

 - Able to download ad reports by image area.

 Case 2. Selecting to upload only the main image 1080x1080, 1200x628

- Ad image is displayed in all placements, both in the large and small area. Please check for further details here.

- No change in ad display logic. 

 Case 3. Selecting to upload only a 600x400 image

- Ad image is displayed on a specific placement: Home tab, Chat list, and LINE OpenChat. Please check for further details here.

- No change in ad display logic. 

(Last updated: June 8, 2022)

How to start running ads

Before you start running ads, please ensure that all the settings below are correct and complete.

Are all campaign settings configured correctly?

See how you can check and edit the settings here.

Are all ad group settings configured correctly?

See how you can check and edit the settings here.

Are all ad settings configured correctly?

See how you can check and edit the settings here.

Has the review process for the ad been completed?

See how you can check the review status of the ad here.

The ad will start to display after you have checked all the settings above and updated the status of the campaign, ad group, and ad to “Active.”

* In cases where you have already set a starting date and time in the campaign setting page, and the status are all set to Active, the ad will automatically display on the previously defined date and time.

(Last updated: October 19, 2020)

Delivering ads with demographic targeting

The LINE Ads offers you a variety of targeting methods for delivering ads.

You can change the targeting settings in your ad group.

Please see more information on changing the targeting settings here.

You can set ad targeting based on the following data.

* The audience data below are “attributes” derived from the analysis of user demographic data registered by users of LINE-related services. The data include gender, age group, region, as well as user activities, such as sticker purchase history and LINE Official Accounts added as friends (excluding OS).

Region

You can target ads to specific locations in each region.

* You can target ads to users based on where they live, their workplace, or where they have recently visited.

Age

You can target ads to users based on specified age groups (from 20 to 65 years old).

For example: 20-24 years old, 30-34 years old, 35-39 years old, 40-44 years old, 45-49 years old, and 50-65 years old.

Gender

You can target ads to users based on gender.

Interests

You can target ads to users based on their interests, divided into 18 different categories.

OS

You can target ads to users based on their device operating system, including Android and iOS, or even specific OS versions.

(Last updated: June 1, 2022)

Delivering ads using audiences

Creating audiences is another option you can use for targeting. An audience can be created based on user data, including past website visits and app activities, along with friends added to your LINE Official Account and customer information, which helps you find LINE users who are previous customers; you can incorporate all of these data and information into ad delivery.

How you can create an audience from the admin panel on the LINE Ads

1. Click on the “Ad account” tab on the homepage. > Select the ad account name for which you want to create an audience.

2. Click the “≡” icon in the upper left of the Ad Manager screen. > Go to “Shared library.” > Click “Audience.”

3. Click “+ New audience” above the list of your audience.

4. Select the type of audience you want to create. > Fill out each item in the field. > Click “Save.”

Audience types that can be created from the admin panel on the LINE Ads

- Web Traffic Audience

You can create an audience from website visitors based on the tracking data from the LINE Tags inserted on the website. The events that occurred on the website, such as purchase events, can be used for creating an audience as well.

- Mobile App Audience

This type of audience can be created from in-app events; for example, a user opening the app and in-app purchase.

- IDFA/AAID uploads

You can create an audience from the available IDFA/AAID data. After the data have been uploaded, you can then add and update your audience from the customization screen.

- Phone number uploads

You can create an audience by using available phone numbers. After the phone numbers have been uploaded, you can then add and update your audience from the customization screen.

- Email address uploads

You can create an audience by using available email addresses. After the email addresses have been uploaded, you can then add and update your audience from the customization screen.

- LINE Official Account Audience

You can create this type of audience from users who are active friends or blocked users of your LINE Official Account.

- Lookalike Audience

Extend your audience reach by finding users similar to your existing audiences. You can manually define the level of similarity from 1-15% or simply use the automatic setting.

- Video View Audience

You can create an audience from the users viewing a particular video by selecting users’ video interaction rate.

- Image Click Audience

You can create audience from audience who click image ad format creatives under selected campaign ID. This excludes video ad format creatives.

Cross targeting

Cross targeting is part of the cross-platform data sharing plan that LINE has been trying to push forward. This feature utilizes the data obtained from LINE Official Account and LINE POINT AD in ad targeting through the LINE Ads. Cross-platform data connectivity enables you to reach your audience with more relevant messages.

The audience that falls within the defined parameters and has been configured to allow data sharing will appear on the admin panel of the LINE Ads.

Audience sharing

If you configure the audience sharing setting as “Public,” you will be able to share the audience data created on the admin panel of the LINE Ads and use it on your LINE Official Account, which has been linked to the ad account, or on Messaging API associated with your LINE Official Account — both basic and premium IDs. You can change the settings by following the steps below.

1. Click “Change settings” on the audience list page.

2. Select the Public or Private option. >Click “Save.”

However, the system will not share the following information even though the sharing setting has been set to Allow: IDFA/AAID uploads, phone number uploads, email address uploads, LINE Official Account audience, and lookalike audience.

It may take a while for a shared audience to be visible on other platforms.

(Last updated: December 8, 2021)

Your “ad” will undergo a review process within 48 hours after submitted. 

You can check the review status of your ad by following the steps below:

1. Click on the “Ad” tab on the Ad Manager page to see the full ad list.

2. Hover the mouse cursor over the    icon in the “Status” field.

In the “Review status,” you will see each status type as follows:

Under review

This means your ad is still in the review process. You can create other ads but cannot deliver the ad that is currently under review.

Delivering

This means the review process is complete, your ad is approved and is delivering.

Rejected

This means the review process is complete, but your ad is not approved. As a result, this ad cannot be delivered. You will see the reason your ad has been rejected when you hover the mouse cursor over the icon   .

*Please create ad new with the adjustment of rejected detail.

Note:

- You can check ad status only in “Ad” tab

- Approved ad may or may not deliver, depending on your set up “Active” or “Paused”. For more information, click here. 

- “Media” such as image and video files won't be reviewed if you haven't created any ads for it. Please create ad and check ad status. 

(Last updated: December 8, 2021)

Resubmitting for review

If your ad has been rejected due to a landing page issue, once you have edited the ad content, you can resubmit a request for review without redelivering the ad.

* If your media has been rejected, please register the media again.

* In cases where the name or description of the media has been rejected, another review process will start automatically after you have resubmitted the media.

To resubmit an ad for review:

1. Click on the “≡” icon. > Go to “Shared library.” > Click “Resubmit landing page for review.”

2. Find the URL that has already been fixed. > Click on the “Resubmit for review” button in the review status column.

3. You can add a comment on any changes made in your ads in “Leave comment for reviewer” and then click “OK.”

* “Affected ads” refers to the number of ads linked to each landing page. The affected ads will open when clicked.

(Last updated: October 19, 2020)

Exporting ad display settings in bulk

You can export an information set for your campaigns, ad groups, and ads from each respective screen.

To export only certain elements, please check the boxes in front of the desired elements and then click on the “Download” button in the top right corner of the screen.

(Last updated: February 25, 2021)

Importing ad display settings in bulk

You can import and edit all your ads at once.

You can see more information by downloading the file from here.

(Last update: October 19, 2020)

Campaign budgets

To set a spending limit for your campaign, there are 2 options available: “Unlimited” and “Set spending limit”

1. “Unlimited” means campaign can be distributed continuously without spending limit
2. “Set spending limit” means campaign will be paused once the specify budget is reached. 2 options can be chosen: “Monthly” and “In total.” The former lets you preset a spending limit allowed per month, while the latter allows budget allocation covering the entire campaign period.

The amount charged for each option differs; you are advised to see the following examples and advice before proceeding with the budget settings.

Here’s an example of “Monthly” spending limit. 

You have scheduled your campaign period to last from September 1 to October 10 and set a spending limit at 10,000 baht per month.

If you change the spending limit to 15,000 baht on September 10, the system will start using the recently changed amount as the default monthly spending limit from that day onward.

This means your spending limits for September is 15,000 baht and for October is another 15,000 baht. 

If you wish to adjust your spending limit for October only, please create a new campaign for your ads or adjust the spending limit after you have already entered the month of October.

Note:

- Under certain circumstances, you may be billed for the overbudget amount after the campaign has ended, but it will be subtracted later in your billing. 

- In addition, if you change the end date of your campaign to no more than 25 hours from now, charges incurred after the campaign has ended may be included in your billing.

(Last updated: October 1, 2021)

Daily budget

Budget setting

You can set a daily budget for each ad group based on the approximate maximum spending amount per day.

The allowed minimum daily budget may vary depending on campaign objectives and selected bidding amount.

The actual spending amount may exceed the preset daily budget in some cases, and the overbudget amount will be charged.

(Last update: October 19, 2020)

Bidding methods and bidding amounts

You can choose between “Manual bidding” and “Auto-bidding” as your bidding method.

Manual bidding

The operator can manually enter the maximum CPC or CPM.

Auto-bidding

This is a feature that allows the system to automatically adjust bidding amounts to match your campaign and ad delivery objectives.

It is recommended that you use auto-bidding on your LINE Ads.

The available settings depend on the campaign objectives that you have determined.

If you choose the auto-bidding option, the ad group on the admin panel will show a status message that reads “Learning.”

We suggest not making frequent changes while this status still appears so that the system can finish the learning process.

The system starts the learning process to optimize auto-bidding for each ad group, one by one.

It takes around 40 events per ad group until the learning process can be completed.

The number of events has a greater influence on performance improvement than the ad distribution period.

If the number of events required for the learning process is insufficient, the system will retrieve and incorporate the data from other ad accounts within the same group or from other similar ads into the auto-bidding.

(Last updated: October 19, 2020)

When choosing automatic bidding, there are 4 bidding strategies you can set. You can choose the option that matches your objectives. 

1. Bid Amount Cap

Control your cost per result. Bidding occurs from the lowest price up to under your specified max cost per result. Best fit when you want to keep a lowest cost per result. However, daily budget may be underspent as we strive mainly for keeping the cost below your specified max cost per result. 

Example: Setting a Max CPC of 5 THB per click, your cost per result will be below 5 THB. 

2. Event Cost Cap

Maximize results while also can spend your budget. Bidding occurs from the lowest price up to a little above your specified max cost per result. Best fit when you want to control your cost per result while maximizing results and budget spent. 

Example: Setting a Max CPC of 5 THB per click, your cost per result may be around 6 THB. 

3. Target Event Cost

Keep bidding at your specified cost per result. Bidding does not begin from the lowest price like other strategies, but the closest price to your target, which can be a lower or higher price. Best fit when you have your goal in mind. 

Example: Setting a target CPC of 5 THB per click, your cost per result may be around 4.50-5.50 THB. 

4. No Limit

Maximize your daily budget without specifying max cost per result. Bidding occurs from the lowest price up to no limit. Best fit for spend-based campaign of highest delivery and budget usage, especially when you have a short campaign period. You don’t have to specify max cost per result like other strategies. 

Remark:

- System aims to optimize your campaign according to your chosen bidding strategy, but it is not guaranteed. You may see costs varied from your specified condition during the learning phase, which becomes more stabilize later. 

(Last updated: October 1, 2021)

Checking and changing campaign settings

You can check and change your campaign settings by following the steps below:

1. Click on the “Ad account” tab on the homepage. > Select the ad account name for which you want to check and change the settings.

2. Click on the “Campaign” tab on the Ad Manager screen. > Click “Edit” or the  icon of the campaign you want to check.

3. Check the settings in the pop-up, make the necessary changes, and click “Save.”

* Some settings cannot be edited.

(Last updated: October 19, 2020)

Checking and changing ad group settings

You can check and change your ad group settings by following the steps below:

To check and change the ad group settings:

1. Click on the “Ad account” tab on the homepage. > Select the ad account name for which you want to check and change the settings.

2. Click on the “Ad group” tab on the Ad Manager screen. > Click “Edit” or the  icon of the ad group you want to check.

3. Check the settings in the pop-up, make the necessary changes, and click “Save.”

* Some settings cannot be edited.

(Last updated: October 19, 2020)

Checking and changing ad settings

You can check and change your ad settings by following the steps below:

1. Click on the “Ad account” tab on the homepage. > Select the ad account name for which you want to check and change the settings.

2. Click on the “Ad” tab on the Ad Manager screen. > Click on the “Edit” button for the ad you want to check.

3. Check the settings in the pop-up, make the necessary changes, and click “Save.”

* You can edit only the name and status of the ad.

* You are required to register the ad again if you wish to make changes to the title and description.

(Last updated: October 19, 2020)

How to insert LINE Tags

To measure ad performance through the LINE Ads, you have to insert LINE Tags on the pages where you want to track conversions.

LINE Tags consist of 3 types of codes: base code, conversion code, and custom event code.

​

​

LINE Tags can be obtained from the Admin panel of the LINE Ads by following the steps below:

1. Click on the “Ad Account” tab on the homepage. > Select the account name where you want to track conversions.

2. Click on the “≡” icon in the upper left of the Ad Manager screen. > Go to the “Shared library” menu. > Click “Tracking (LINE Tags).”

​

3. Check the codes that appear on the screen one by one.

You can insert the base code, custom event code, and conversion code on the advertiser’s website as desired.

Please refer to the followings to see how you can insert each type of code:

- Inserting tags (base code)

- Inserting tags (conversion code)

- Inserting tags (custom event code)

​

Tracking (LINE Tags) page description

- Status

You can check a tag status from here.

Name: Refers to tag name.

For the event code, the event name set earlier will appear when the tag is triggered.

Status: A tag’s functional status is displayed here.

If the tag is inserted properly, the system will display the status as “Active.”

If the tag remains inactive for 7 days, the status will read “Inactive.”

Last contact: This shows the date and time the tag was last triggered.

- Type of code

Please copy the code that best suits your purpose for use on the website.

- Custom audience

This will lead you to the audience creation page, where you can create an audience for retargeting and a lookalike audience; for example.

LINE Tags can gather audience data that can be of use for other purposes, such as ad retargeting.

- Tracking method

If a third-party cookie is unusable, you may use the first-party cookie or Local Storage instead.

Note:

- If the status still remains Inactive after a LINE Tag has been inserted, this may indicate failed insertion. Please recheck to confirm that the tag was inserted properly.

- Cross-domain tracking that uses first-party cookies requires additional adjustments to the base code. You can find further details here.

(Last updated: October 19, 2020)

Inserting tags (base codes)

Tags are tracking codes that must be installed on desired websites for user measurement. Please find tag installation detail below. 

Basic methods of installation

You have to place LINE Tag’s base codes into the website’s header code.

Please insert the base code inside the <head>...</head> tag of the website, or use the tag manager to insert the code.

* Clicking on the “Copy” button on the base code pane will help you to copy the base code correctly.

* Please check the real code in LINE Ads Manager. 

Cross-domain tracking

To track conversions across domains with first-party cookies, add-on domain is required to be added for every inserted base code. 

Enable “Cross-domain tracking with first-party cookies” and insert your target domain. System will display adjusted base code, in which you can then copy and use for installation. 

Example: sharedCookieDomain: 'abc.com' (Please change domain as appropriate for real implementation)

Cross-domain tracking supports different subdomains only; it cannot function on different domains.

Note: 

- If the domains are completely different from one another, you will be unable to use cross-domain tracking. However, with third-party cookies in place, conversion tracking can be functioned.

- Even if the add-on code has been added, it will sometimes be unable to track conversions. This may be the result of expired first-party cookies. Please beware of the implementation.

Advanced matching utilization

A function to match first party data including phone number and email address with hashed data via LINE Tag. The data will be sent to LINE to strengthen ad display effectiveness, conversion tracking accuracy, and collected audience. 

(Last updated: April 1, 2021)

Inserting tags (conversion codes)

Please insert a conversion code together with the base code as a set on the page that serves as a conversion point.

It is recommended that you insert the conversion code right below the base code; however, if the base code is set to fire first, the conversion code can still track performances normally even though the base code and the conversion code are inserted far apart.

Note:

- The base code must always be set to fire before the conversion code.

- The number of tags that you can insert within the same URL is unlimited, but only 1 LINE Tag base code, generated from the ad account, is allowed within the same URL.

- Entering a line break or an extra blank space by mistake may cause a tag to work improperly; please be careful when copying any codes.

(Last updated: October 19, 2020)

The standard event code is an event defined in LINE Ads and can be used to measure event results, create website traffic audience, and optimize campaign performance. The standard event code must be installed as a set along with the base code.

Standard Event Code:

Setting method:

You can select standard event code types from the ad manager screen.

Example 1: Select "View Product Detail" and copy the code to install on your website.

Example 2: Select “Purchase", copy the code, adjust the code description for price and currency, and install the modified code on your website.

Installation method:

- It is recommended that you insert the custom event code right below the base code; however, if the base code is set to fire first, the custom event code can still track performances normally even though the base code and the custom event code are inserted far apart.

- In addition, you can insert a base code, conversion code, custom event code, standard event code together. If you use all more than 1 code type, please insert a base code only once on each page.

- After installation on website, please check the tag status at "Tracking (LINE Tag)".

Check result:

- Go to Ad Manager, click “Columns” > Click “Choose columns” > Select desired Standard Event result > Click "Apply".

Note:

- The base code must always be set to fire before the Standard Event code.

- The number of tags that you can insert within the same URL is unlimited, but only 1 LINE Tag base code, generated from the ad account, is allowed within the same URL.

- Entering a line break or an extra blank space by mistake may cause a tag to work improperly; please be careful when copying any codes.

- In case of using the name tag name for Stand event code and Custom event code, result will be doubled. It is recommended that if you already install Custom event code with the exact same name to Standard event code, there is no need to edit or remove existing code. The code can be used as Standard event code.

- There is no need to create custom conversions to use standard event codes.

(Last update: December 8, 2022)

Inserting tags (custom event codes)

You can use a custom event code if you wish to create an audience or track ad performances based on events triggered by website visitors on a particular page. Please insert a custom event code together with the base code as a set.

Installation method

It is recommended that you insert the custom event code right below the base code; however, if the base code is set to fire first, the custom event code can still track performances normally even though the base code and the custom event code are inserted far apart.

In addition, you can insert a base code, conversion code, and custom event code together.

If you use all the above 3 codes together, please insert a base code only once on each page.

* Please check the real code in LINE Ads Manager.

Event name “CustomEvent”

The “CustomEvent” part within the custom event code is the name that appears on the Admin panel.

You can set the event name by entering up to 20 alphanumeric characters, without blank space.

Note:

- The number of tags that you can insert within the same URL is unlimited, but only 1 LINE Tag base code, generated from the ad account, is allowed within the same URL.

- Entering a line break or an extra blank space by mistake may cause a tag to work improperly; please be careful when inserting any tags (especially when copying and pasting codes). 

(Last updated: April 1, 2021)

Inserting image tags

If it is difficult to insert a JavaScript tag into a page, you can use an image tag instead. 

An image tag is placed inside the <noscript> ... </noscript> tag of the base code. Please use only the code of the image tag for tag insertion.

Performance tracking can be achieved by using a custom conversion.

When creating a custom conversion, please specify the URL of the page with the image tag inserted.

* Please be mindful; you cannot use an image tag solely to track performance. 

(Last updated: October 19, 2020)

Passing cookies using URL parameters allows measurement across domains with different root domains.

When a user transitions from a landing page to a CV generation page, a 1st Party Cookie is given as a URL parameter to enable measurement across different domains.

Please add the following settings in bold to the base code of LINE Tag.

As is:

_lt('init', {

customerType: 'lap',

sharedCookieDomain: 'abc.com',

tagId: 'tag_id'

});

To be:

_lt('init', {

customerType: 'lap',

sharedCookieDomain: 'abc.com',

tagId: 'tag_id',

autoLink: ['abc.com','xyz.com']

});

*Please enter all of the domains for which you have installed LINE Tags in the autoLink settings.

Remark:

- This function is effective only for page transitions that occur from an anchor tag (a tag). (This function does not work for page transitions generated by JavaScript, etc.)

- This function may not work due to conflicts with other scripts on the page.

- Please check with the page administrator or developer before installing this function, and test it to make sure it functions properly.

- First party cookies must be allowed, so please make sure that [Use first-party cookies and local storage] is enabled.

LINE Tag Helper is an extension of "Chrome Browser". After installed, you can view the LINE Tag status via LINE Tag Helper on your desktop or laptop to:

Check if LINE Tag works normally on the web page.

Record the problems when LINE Tag is running, and store all the records that trigger LINE Tag during the operation of the web page, which can provide web engineers as a reference for troubleshooting.

※ Caution: "LINE Tag Helper" is an inspection tool, so the installation of LINE Tag must be completed before using LINE Tag Helper for post-installation inspection.

How to install LINE Tag Helper

1. Open the Chrome browser window, search for "Chrome Extensions" and click "Chrome Online App Store". Then, search for "LINE Tag Helper" on the upper left corner.

2. Click "Add to Chrome" on the main screen to start installing the extension. Then, click the pop-up "Add Extension" to successfully complete the installation of LINE Tag Helper.

3. Click on the small icon in the "Extended Functions" list in the upper right corner to find LINE Tag Helper. Then, Choose "Fixed" to permanently place the LINE Tag Helper on the browser, making it more convenient for you to use.

(Last updated: February 14, 2023)

How to use LINE Tag Helper

After the installation is complete, you can use LINE Tag Helper to record "web page loads" for LINE Tag Inspection.

1. Open the webpage to check whether LINE Tag is installed correctly. After the webpage is loaded, click at LINE Tag Helper.

※ Caution:

1). Each LINE Ads account has an independent set of LINE Tag. Each set of LINE Tags includes "Base Code" "Conversion Code" “Standard Event Code” and "Custom Event Code" with the same LINE Tag ID under the same ad account, so it is called "one set".

2). If you find more than one set of LINE Tag in the webpage in LINE Tag Helper, it means that there are LINE Tag codes generated by installing different ad accounts in this webpage. You can check which set of LINE Tag the ad account you want to use corresponds to, and confirm whether other sets of LINE Tag need to be removed.

2. Click the inverted triangle icon (▸) and expand the detailed information to view the same set of LINE Tag and their respective triggering situations.

※ Caution: The complete information display can be viewed in order:

"Start Time" indicates when the Tag is triggered.

"Load Time" means the time it takes to finish loading the Tag after the Tag is triggered.

"Location" shows where the Tag is set in the webpage, which may be the head section or body section of the webpage. If you use a third-party code management tool to install LINE Tag, it may display "Third Party".

3. The "light" in front of the tag name, if it shows a "green light", it means that the LINE Tag has been triggered; if it shows a "red light", it means that there is a problem with the installation of the LINE Tag and needs further adjustment; and if it shows a "yellow light", it means that the LINE Tag is not implemented with standard installation.

※ Caution:

The common problem of displaying "red light" may be that the code has not been pasted completely or the code has been changed. Therefore, we recommend that you directly use the "copy" method to copy the entire code to the webpage when installing the code to reduce the chance of error.

Common problems that show a "yellow light" may be that the custom event name is longer than 20 characters or using disallowed characters for the custom event name.

When you need to ask a webpage engineer to help check the installation problem of LINE Tag, you can use the recording function of LINE Tag Helper to fully record the triggering situation of each tracking code during the operation of the webpage as a reference.

(Last updated: February 14, 2023)

Creating Audiences

You can create an audience by following the steps below:

1. Click on “Ad Account” on the homepage. > Select the account name for which you want to create an audience.

2. Click on the “≡” icon in the upper left of the Ad Manager page. > Go to “Shared library.” > Click “Audience.”

3. Click “+ New audience” above the list of your audiences.

4. Select the type of audience you want to create. > Fill out each item in the field. > Click “Save.”

Please see below for information on the available settings for each type of audience.

Web traffic audience

- Audience name

This is the name of the audience, which appears on your audience list.

You can set a name for your audience as desired (you can edit the audience name later).

- The ‘People who’ setting

Everyone who visited the website: This option refers to users who visited all website pages with LINE Tags inserted.

People who visited a specific page: This option refers to users who visited all pages that have LINE Tags inserted with a specific URL rule.

You can specify your target page by adding a single URL or keyword, or you may use the OR/AND rule to add multiple values.

* Broad keywords or URLs using an asterisk (*) wildcard to substitute certain characters in a string, or entering only the first character of the string, is not allowed.

<Specifying a target page using multiple rules>

URL_A and URL_ B

- Using the OR rule: Able to track users who followed either URL_A or URL_B.

- Using the AND rule: User tracking is unachievable.

(This rule cannot be set to “Track users who followed both URL_A and URL_ B.”)

Keyword_A and keyword_ B

- Using the OR rule: Able to track users who followed a URL that contains either keyword_A or keyword_ B.

- Using the AND rule: Able to track users who followed a URL that contains both keyword_A and keyword_ B.

People who visited an event page: This option refers to users who visited pages that have LINE Tag custom event codes inserted.

Once the inserted event code has been triggered, you will be able to select that event from the drop-down list.

To specify a particular page from all pages that have custom event codes inserted, please set URL rules under the URL requirements setting.

This setting functions the same way as for the “People who visited a specific page” setting.

Mobile app audience

* Please click “Media” to register your application and link it to the SDK first.

Set an audience name as desired and select the application that you have already registered.

The event registered on the SDK will appear on the drop-down list. After that, select the event you want to set as your audience.

You can set different parameters based on each event.

Note:

- If an event has not been triggered, the system will not show it on the drop-down list. As a result, you cannot select that event.

- Once an event is triggered, the event name stays undeletable for 180 days, so please be careful when proceeding with this process.

- If an event still does not appear on the drop-down list even though you have already configured its settings on the SDK, it may mean that an error occurred in the linking process or that the event settings on the SDK side are incorrect.

IDFA/AAID upload

You can upload your own IDFA / AAID to create an audience. 

Please fill in each item to create an audience. 

-Audience name

Display name in an audience list. You can set audience name as desired. (Can be edited afterwards)

-File name

Please select and upload file 

File upload requirements

- Be sure to insert the IDFA/AAID as the first line, not the header name.

(You can upload IDFA/AAID using the same file.)

- Only 1 IDFA/AAID is allowed for each line.

- Multiple IDFA/AAID entries separated by delimiters such as comma (,) are not allowed.

- The maximum file upload size is 60 MB.

- The system only supports CSV and TXT file formats.

Add audience method

You can add or overwrite audience data with the following steps. 

“Add” refers to the upload of new set of audience

“Overwrite” refers to the replace of existing audience with new version of audience. 

In case you use automatic bidding configuration, the overwrite of audience may affect the system learning phase. 

Method: Go to Audience > + New audience > Upload IDFA/ AAID > Upload file in accordance to the steps above 

Or go to Audience > Click existing audience > Click “Overwrite” and upload file in accordance to the steps above

LINE Official Account audience

You can create this type of audience by setting a name for your audience as desired and then select the “Valid friends” or “Friends blocking the account” option.

* Valid friends will include your Target Reach.

* You can create the audience from LINE IDs that link to your account only.

* The number of users in the audience will not match your account's total number of friends because the system does not include users who have deleted your account from their friends list and users in the audience who have not logged in to LINE for a long period of time.

* It may take around 2-3 days before you can put the LINE Official Account audience to use.

Lookalike audience

Please select a source audience and audience size (from 1-15%).

* It may take around 24 hours before you can put the Lookalike audience to use.

* Lookalike audiences do not include the source audience.

* You can create up to 10 Lookalike audiences.

Video view audience

You can create an audience from the users viewing a particular video by selecting users’ video interaction rate.

·     People who clicked the video

·     People who viewed the video

·     Viewed more than 3 seconds

·     Viewed 25% of the video

·     Viewed 50% of the video

·     Viewed 75% of the video

·     Viewed 95% of the video

·     Viewed the video to the end

Note:

·     You can set up to 30 days validity period. In case the selected video has been paused longer than validity period, audience status will become not ready.

Image click audience

You can create an audience from selecting campaign ID.

Note:

·     You can create audience from audience who click image ad format creatives under selected campaign ID. This excludes video ad format creatives.

(Last updated: December 8, 2021)

What is conversion tracking?

Conversion tracking is a feature that allows you to measure your ad performance by tracking the number of conversions resulting from the actions of website visitors, such as ad clicks on the LINE Ads; this enables you to see how effective your delivered ads actually are.

There are 2 types of conversion tracking: website conversions and app conversions.

Please see the following for more information:

- Tracking website conversions

- Tracking app conversions 

(Last updated: October 19, 2020)

Tracking website conversions

Website conversions is a measure of conversions on a website.

You have to insert LINE Tags in order to track the conversions of your website.

* Please see how you can insert LINE Tags here.

There are 2 types of website conversion tracking: tracking by conversion codes and tracking by custom conversions.

Tracking by conversion code

You need to insert conversion codes at the conversion point.

* Please see how you can insert conversion codes here.

When users click on ads displayed on the LINE Ads and then enter the website that has inserted conversion codes, the system will trigger LINE Tags to track the number of conversions.

The system will also examine the cookie data to see whether website visitors have clicked on the ad. If users enter the website that has inserted conversion codes after clicking on LINE ads, during the tracking period (30 days for conversion codes), it will be counted as a conversion.

* The results of conversion tracking will be updated in the CV column of the Ad Manager dashboard.

* You can set an attribution period for custom conversions from 1 to 180 days.

* The results may not always be accurate. This depends on device versions and sometimes on the expiration dates of cookie data.

Custom conversion tracking

Custom conversion works effectively for the following purposes:

- Inserting conversion codes somewhere other than the conversion point.

- Tracking conversions based on URLs or custom events.

- Flexibility in attribution period adjustments.

To create custom conversions step by step:

1. Click on the “Ad Account” tab on the homepage. > Select the account name for which you want to create custom conversions.

2. Click on the “≡” icon on the upper left of the Ad Manager page. > Go to “Reports and figures.” > Click “Conversions.”

3. Click “+ New custom conversion” under the Custom Conversions menu. > Fill out each item in the field, and finally, click “Save.”

* The “Last contact” field shows the date and time of when the conversions were last tracked.

* You can set an attribution period from 1 to 180 days.

Specifying URLs:

You may specify single URL or keyword or use the OR/AND rule to add multiple values.

(Broad keywords or URLs using an asterisk (*) wildcard to substitute certain characters in a string, or entering only the first character of the string, is not allowed.)

<Tracking by using conversion rules>

URL_A and URL_ B

- Using the OR rule: Able to track either URL_A or URL_B.

- Using the AND rule: Tracking is unachievable.

(Conversion rule cannot be set as “Track the number of users who visit both URL_A and URL_ B.”)

Keyword_A and keyword_ B

- Using the OR rule: Able to track URLs that contain either keyword_A or keyword_ B.

- Using the AND rule: Able to track URLs that contain both keyword_A and keyword_ B.

Event rules:

The system will display the names of any active event codes on the drop-down list (only when a custom event code has already been inserted).

Please select the event that you want to be counted as a conversion.

* The event rule “Conversion” refers to a conversion code.

Note:

- Custom conversion status will be active when the event has been triggered from LINE campaign

- You can view tracking results for custom conversions in the performance report.

- Normally, conversions are valid for 30 days. If you want the validity period to last from 1 to 180 days, please select the “Conversion” option and then set the length of time you want.

- Attribution period of 30 days is required for the custom conversion to be available for Optimize custom conversion in the ad group level. 

- You can create up to 100 custom conversions. Once created, you cannot edit the conversion data except for the name and description of the conversions. These conversions cannot be deleted. If a conversion is no longer used, please update its status to “Pause.”

- Since the system does not show real-time updates, even if you have already changed the status to “Pause,” you will see that the status still reads “Active.” 

(Last updated: October 1, 2021)

Custom conversion works effectively for the following purposes:

- Inserting conversion codes somewhere other than the conversion point.

- Tracking conversions based on URLs or custom events.

- Flexibility in attribution period adjustments.

To create custom conversions step by step:

1. Click on the “Ad Account” tab on the homepage. > Select the account name for which you want to create custom conversions.

2. Click on the “≡” icon on the upper left of the Ad Manager page. > Go to “Reports and figures.” > Click “Conversions.”

3. Click “+ New custom conversion” under the Custom Conversions menu. > Fill out each item in the field, and finally, click “Save.”

* The “Last contact” field shows the date and time of when the conversions were last tracked.

* You can set an attribution period from 1 to 180 days.

Specifying URLs:

You may specify single URL or keyword or use the OR/AND rule to add multiple values.

(Broad keywords or URLs using an asterisk (*) wildcard to substitute certain characters in a string, or entering only the first character of the string, is not allowed.)

<Tracking by using conversion rules>

URL_A and URL_ B

- Using the OR rule: Able to track either URL_A or URL_B.

- Using the AND rule: Tracking is unachievable.

(Conversion rule cannot be set as “Track the number of users who visit both URL_A and URL_ B.”)

Keyword_A and keyword_ B

- Using the OR rule: Able to track URLs that contain either keyword_A or keyword_ B.

- Using the AND rule: Able to track URLs that contain both keyword_A and keyword_ B.

Event rules:

The system will display the names of any active event codes on the drop-down list (only when a custom event code has already been inserted).

Please select the event that you want to be counted as a conversion.

* The event rule “Conversion” refers to a conversion code.

Note:

- Custom conversion status will be active when the event has been triggered from LINE campaign

- You can view tracking results for custom conversions in the performance report.

- Normally, conversions are valid for 30 days. If you want the validity period to last from 1 to 180 days, please select the “Conversion” option and then set the length of time you want.

- Attribution period of 30 days is required for the custom conversion to be available for Optimize custom conversion in the ad group level. 

- You can create up to 100 custom conversions. Once created, you cannot edit the conversion data except for the name and description of the conversions. These conversions cannot be deleted. If a conversion is no longer used, please update its status to “Pause.”

- Since the system does not show real-time updates, even if you have already changed the status to “Pause,” you will see that the status still reads “Active.” 

(Last updated: October 1, 2021)

Tracking events, for example the number of app installs and the number of times the app has been opened, requires the SDK tracking that is linked to your LINE Ads.

The available linked SDKs include Appflyers, Adjust, and Kochava, which allow you to track 11 types of events such as app installs or app launches. Please register your application on the admin panel of the LINE Ads and then complete the setup on the SDK admin panel using ad account ID and app ID. 

To set up app conversion tracking step by step:

1. Click on the “Ad account” tab on the homepage. > Select the ad account name for which you want to track app conversions.

2. Click on the “≡” icon in the upper left of the Ad Manager screen. > Go to “Shared library.” > Click “Media.””

3. Click on the “App” tab and then select “+ Add app.” > Select the desired platform and then enter the application name and App Store/Google Play URL.

4. After a complete application registration, please register ad account ID and app ID (shown on LINE Ads) on the SDK manager.

4. After a complete application registration, please register App media ID and ad account ID (shown on LINE Ads) on the SDK manager.

App ID:

5. Enter the tracking URL obtained from the SDK Manager screen on your LINE Ads in order to specify the destination website.

FAQs:

- Which part of the SDK Manager screen do I enter the ID obtained from the LINE Ads admin panel?

- What SDKs can I link to my LINE Ads?

- I have deleted an event from the SDK, so why does it still appear on the list of custom conversions on my LINE Ads? 

(Last updated: October 1, 2021)

Due to Apple's regulation, LINE cannot measure App Install campaign result from iOS 14 or higher user that opted out the app tracking.

SKAdNetwork will solve this issue. Advertiser can enable SKAdNetwork Measurement Feature by following these steps;

Setting Method

1. Create App Install Campaign

2. In iOS App Ad group level, enable SKAdNetwork Measurement and Save the Ad group

Report

1. Click "columns" and click "Choose columns"

2. Add SKAdNetwork columns on the dashboard.

Remark

- Campaign Objective: App Install

- SKAdNetwork measurement settings are available when iOS apps are selected in the ad group

- Number of accounts: unlimited

- Number of ad groups: up to 25 per app across ad accounts

SKAdNetwork Mobile Measurement Partner (MMP) Postback Linkage Function

After advertiser enables the SKAdNetwork Measurement Function, you will be able to check the SKAdNetwork results of multiple media on the measurement partner management screen by following these steps.

Setting Method on LINE Ads

- Please set the link destination URL issued on the measurement partner management screen to the advertisement set in the ad group using SKAdNetwork measurement.

Remark

- Only Adjust and AppsFlyer are supported. (Other MMPs are not supported)

- There is no function ON/OFF for postbacks to measurement partners, and postbacks will start according to distribution if the link destination URL is set.

- The display of postback data on the measurement partner management screen complies with the measurement partner specifications. Please - contact your measurement partner for details.

(Last updated: October 26, 2022)

How to navigate the dashboard

You can monitor ad results from graphs and various components on the dashboard of your LINE Ads admin panel.

How to use graphs

- Duration

Select the time at the top right to see how your ads have performed during that particular period of time.

* You can select to see your ad results by month, week, day, or hour (a specific hour of a single day only).

- Index

You can select up to 2 indices from the options in the upper left of the field.

How to use each dashboard element

- Check boxes

You can select checkboxes to edit or delete components in bulk.

- Component items

You can change the sort order of component items.

- Deleted items

The system will shows deleted items only.

- Columns

You can choose to display the data in whichever column you want. 

(Last updated: October 19, 2020)

Downloading reports

You can view your ad results by downloading performance reports.

The results of your custom conversions can also be included in this report.

To download a performance report:

1. Click on the “Ad account” tab on the homepage. > Select the ad account from which you want to download the performance report.

2. Click on the “≡” icon in the upper left of the Ad Manager screen. > Go to “Reports and figures.” > Click “Performance report.”

3. Click “+ New report” and then select the desired reporting period, components, report interval, reporting unit, and level. > Click “Create.”