LINE Official account for brands and companies. You can use it to send general information, sales and marketing activities, and special promotions to your customers. LINE Official Account is also equipped with various features that will help customers know the specialty of your company, brand, and products. Example Greeting messages, Auto-response messages, coupons, reward cards, chat 1-1 and broadcast to all customers etc.

Gain Friends Ads

Gain Friends Ads are customizable advertisements that can be published on LINE TIMELINE, LINE TODAY and SMART CHANNEL to reach over 47 million LINE users and increase the number of followers for your business’s LINE Official Account.

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Greeting Message

Use Greeting Message to make a great impression on your new customers once they add you as a friend. You can customize it up to 5 balloons to suit your brand by inserting text, promotions, information, or even their usernames.

Rich Menus

Rich Menu is a large image that will appear at the bottom of the chat screen when someone clicks on your account. You can put important information about your brand or frequently asked questions here, such as product catalogs, phone numbers, and working hours. Additionally, you can embed up to 6 links or actions in the Rich Menu, such as a MyShop link. This will help provide information to your customers quickly, as well as save time and energy so that administrators can answer your questions. 

Profile Page

Help your customers to find information easier by creating your own mini-website using a Profile Page. Once you’re in, just select the topics or plugins you want to show to your customers. It’s perfect for users who have just started a business but don’t have their own website to provide comprehensive information.

Timeline Post

Use Timeline Post for gaining more exposure and impress your target customers who haven’t yet or have just added you as a friend. 

1:1 Chat

Get closer to your customers via 1-1 chat for providing information about your services or on placing an order. This feature offers direct and quick access to the brand /business owner.

Chat Tags

Use Chat Tag for taking your customer care to the next level. It will appear under the customers’ usernames. This feature helps administrators work more effectively since they can instantly recognize which group a customer belongs to and for taking care of them properly. Some examples of Chat Tag are VIP customer, a customer who is arranging payment, etc. You can also use this feature for sending messages to customers with specified tags.

Quick Reply

Create your Quick Reply based on frequently asked questions for responding quickly to your customers. The Quick Reply may include bank account number, product details, etc. This feature provides various choices for administrators to choose from, and replying to customers within seconds. It immediately improves the standard of administrator responses to an amazing degree.

Notes

Impress your customers whenever they chat with you by using Note for remembering the special details of each customer more accurately, such as shipping address and products they’ve previously purchased.

Auto-Response Messages

Set your Auto-Response Message to generate sales when administrators are not available for replying on 1:1 chat or outside working hours. The system will automatically reply to your customers and help you close a sale 24/7.

AI Response Messages

Enhance the ability of your response message with AI that will learn and analyze your customers’ questions. This feature helps your brand/business respond to customers more accurately, like a real administrator.

Call Via OFFICIAL ACCOUNT

(OA CALL)

Customers can make voice and video calls to your Official Account for more information and reach your brand/business more easily.

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Rich Messages

Attract more target customers by sending them Rich Message. With a full screen image, Rich Message is more outstanding and interesting than a regular message. You can also, set actions or embed up to 6 links in a Rich Message. When it’s clicked, your followers will be taken to the specified website for more conversions and sales. 

Card-Based Messages

This is an ideal feature for the business that offers or wants to broadcast several products all at once. The Card-Based Message contains many images that will be displayed as a slideshow. Further more, a Call-to-Action button is available. Once clicked, it will direct customers to coupons, reward cards, or a specified website. 

Rich Videos Messages

Make your products more interesting by revealing further details through Rich Video broadcasting. Rich Video will automatically play in full screen mode once the audience gets it. Also, a Call-to-Action button can be inserted in the Rich Video to direct the audience to a specified link. This feature supports portrait, landscape, and square videos. 

Broadcasting By

Target Audience

Skyrocket your sales using Broadcasting by Target Audience. You can select to send messages to those who have clicked on links in your broadcast messages or opened your broadcast messages. Additionally, you can send messages to the target groups where you have their User IDs, tagged target groups in your chat, or a target group by type of friends added.

Insight

Insight is a powerful feature for improving your sales performance more effectively by collecting your customer information. It provides detailed statistical data which can be presented as an easy to understand graph. The statistical data by category are also available to make your next sale a success.

Coupon

Make your customers fall in love with your brand and become repeat customers by offering them Coupons. These coupons can be used to get discounts or given to your repeat customers as a reward.

LINE Live

Do live streaming via your Official Account to create real-time communication between your brand/business and your followers. 

Reward Cards

Use Reward Card for converting one-time customers into recurring ones and make them fall in love with your brand/business.

Surveys

Survey is another feature that can help you get repeat customers. The customer data or customer satisfaction obtained can be used to create a successful sales plan and develop your business to better meet your customers’ needs.

On-Air

Get your customers’ feedback directly through On-Air or activities on OA. For example, customers can send images or messages to receive rewards from brand/business owners.

*For premium accounts only