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About LINE Official Account

LINE OFFICIAL ACCOUNT คืออะไร

LINE official accounts are similar to general LINE accounts used to communicate with friends and family. You can use it to send general information, sales and marketing activities, and special promotions to your customers. Brands can manage diverse messages or images themselves through LINE's content management system. LINE Official Account is also equipped with various features that will help customers know the specialty of your company, brand, and products..

LINE Official Account Advantages

Create Contents in Your Way

Create content the way you want to

Reach your followers easily on LINE via messages, images, video, or live streams via LINE LIVE. They'll get notified just like when they get a message from a friend or family member.

Reach 100% of the audience interested in your brand

No need to worry that the content isn't going to customers, because with broadcasting, just one click and you can access 100% of your target reach.

Can Reach Users Who Are Interested in Your Brand 100%
Increase Revenue

Watch sales grow right before your eyes

If your brand sells via LINE or has an e-commerce website, you can stimulate sales by broadcasting, with customers able to reply via chat or click links to websites to order and purchase items.

LINE Official Account Monthly Plan

Free Basic Pro
Price -
1,200 THB
(USD 36.03)
1,500 THB
(USD 45.05)
Number of message 1,000 15,000 Messages 35,000 Messages
Additional price per message -
0.08 THB
/Message
0.04 THB
/Message
Tag, Note, Quick Replies
Rich Content
Rewards Card
Coupon
Account Page
Survey
*Monthly plan cannot purchase on iOS, please purchase via LINE Official Account Manager at manager.line.biz

Upgrade to Premium ID

Verified and Standard Official Account
will come with Basic ID by default which mixed among alphabets and numbers.
Users may upgrade to Premium ID to rename it as you wish.
This will cost 444 THB or $12 per year when purchasing via Android or website,
while will cost 459 THB per year when purchasing via iOS

premium ID

*iOS users/p>

1) Can apply maximum 1 Premium ID per 1 Apple ID

2) Once apply, chosen Premium ID will not be able to change within 1 year
If you have more than 1 LINE Official Account or wish to change your Premium ID within 1 year, you are recommended to purchase via LINE Official Account Manager at manager.line.biz

3) After 1 year, your Premium ID will be automatically renew. If you wish to change your Premium ID, you must cancel auto-renewal at least 1 day before.

LINE Official Account Account Types

There are three types of LINE accounts for businesses.These can be distinguished by icon color.

Type Overview
Premium After review by LINE, the account receives an account badge and will appear in searches within the LINE app. Other selected features are also expanded.
Verified
Unverified These are for both individuals and corporations. The basic features are the same as verified accounts, and a Premium ID can be bought to switch to a paid plan.

Take Your Business to the Next Level with
LINE Account Connect

Sponsored Sticker

Increase brand awareness
by being at the top of everyone's mind and increase followers
for your brand's LINE account

Customer Connect

Provide more personalized service
and faster response times
via your brand's LINE account

LINE Notification Service

Connect with your brand's CMS
so customers won't miss a single notification
because they're all on your brand's LINE account

Got a Question?

To learn more about LINE Account Connect, you can download media kits from the link below.





GREETING MESSAGE

First impression to your customer





BROADCAST

Send messages, photos, videos, links and coupons to all followers 
or now able to filter the recipients by demographics (Friendship Period, Age, Gender, OS, and Area)



OA TARGETING

SEND MESSAGE TO RIGHT USER

• Friend Period

• Age

• Gender

• OS

• Area



RICH VIDEO MESSAGE

Capture more attention 
with moving image





AUTO RESPONSES

Custom messages to automatically reply to users





1:1 CHAT

Close Sales



TIMELINE POST

Show more details and gain users’ engagement

• POST

• PHOTO ALBUM

• VIDEO


* Timeline Posts are free of charge





ACCOUNT PAGE

MINI WEBSITE

• Provide general information about your brand/store

• Mini Website



COUPON

Create promotion through various types of coupon (e.g. Free, Discount, Cashback, Gift and Others) and drive re-purchase or expand to offline areas





REWARD CARD

Create customer loyalty




NET PROMOTER SCORE®

Measuring customer satisfaction on a regular basis to gauge the effectiveness of past promotions and use that information to help plan future ones





ON-AIR MODE

Receive messages and interact with users!
*Available only on Premium Account

Case Studies

Sizzler

Sizzler scores a critical hit by getting the right customers through LINE Ads Platform (LAP), turning the table on the delivery market

Central Chat & Shop

Upgrading the retail business with LINE Official Account with API

All Case Studies

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