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Create an account
Creating a Business ID

Creating a Business ID


You can create your LINE Business ID by following the steps below:


1. Open this link. > Click “Create an account.”



2. Enter the email address that you want to use for logging in and then click “Send signup link.”

3. The system will send a signup email to the email address that you entered. Please review all the details and then click the signup link within the email.

4. Enter your name and password. > Click “Sign up.”



5. The message “You have successfully signed up!” will appear on the screen. > Click “Continue.”



6. Please review the Terms and Conditions of the Use and Privacy Policy. Then click “Agree & continue.”



* If you already have your LINE Business ID, please log in here.


(Last updated: October 19, 2020)


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Ad account structure

Ad account structure

The following is the structure of an ad account.



Note:

- To deliver an ad, you first have to create your LINE Official Account.

- You are required to register the payer info in “Groups.”

- The layout of the actual admin panel of the LINE Ads Platform is subject to change without prior notice and may appear differently from the illustrations on this page.


(Last updated: October 19, 2020)


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Creating groups

1. Click on the “+ New group” button in the upper left of the homepage. 


2. Enter the desired group name in the “Group name” field under general information.

3. Enter payer info.

4. Click “Create.”


You are required to provide the information as detailed below:


General information

- Group name

Please set the display name (optional) of the group as you desire.

The display name that you have set will be visible on the admin panel of the LINE Ads Platform only; it will not appear on the ads you deliver.


Payer info

- This is the payer information required for billing (only Self-Serve accounts are required to register this information).


Select the “Set payer info for the group” option and then register your payer information. If you wish to set payer information for each ad account separately, please select the other option.


- Client entity

Select LINE Thailand.


- Business type (information as specified in the electronic invoice)

Please search for the corporate registration number of the invoiced entity and then select the name of the corporation, sole proprietor, or foreign corporation.


- Requesting tax invoices

You can request an abbreviated tax invoice or full tax invoice.

Customers who are corporations wishing to request withholding tax refunds are required to request full tax invoices. Please also ensure that all company details are completely filled out.


Note:

* One account can create up to 100 groups.

* Groups that are linked to the approved ad account cannot be deleted.


(Last updated: October 19, 2020)

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Creating an ad account

Creating an ad account

An ad account is an account used for managing ads on the LINE Ads Platform.


To deliver ads, please create an ad account.

Generally, you have to separate ad accounts specifically for each product.

If you have already created a group, please create a new ad account within the existing group.


You can create an ad account by following the steps below:


1. Open the group in which you want to create an ad account. > Click on the “Ad accounts” tab. > Click “+ New ad account.”



2. Fill out every required field and then click “Create.”


Payer info

Use the same payer information that you have registered for creating the group.

Please select “Use the group’s payer info” and then select payer info from the list.


To register new payer info, please select “Enter new payer info for each ad account.” and then register the payer info.

* You can see more information on registering payer info here.


Advertiser info

Please enter an official advertiser name and advertiser the website URL created by the advertiser’s company.

* Please ensure that the advertiser name and website URL are correct before registering your ad account.


Product information

Please enter the official product name, product URL, and basic ID or Premium ID of your LINE Official Account.

* Please ensure that the product name, product URL, and basic ID or Premium ID of your LINE Official Account are correct before registering your ad account.


You can create your LINE Official Account here.


If the ad account registrant does not perform the role of an admin of your LINE Official Account, a URL will appear on the upper section of the screen.

Once the ad account is created, please be sure to inform the admin of your LINE Official Account to open that URL and grant permission to link the ad account to your LINE Official Account.


General information

The system will automatically fill out the required fields for you based on the information you have entered for previous settings from “Payer info” to “Product information.”

The ad account name will be displayed on the ad account list on the homepage.

Note:

* Once your ad account has been created, the registered information will undergo a review process.

* After an ad account has been approved, it cannot be deleted.

* After an ad account has been created, you can edit only the payer info and the name of the ad account.

* The primary reason that could cause your ads to be rejected is that the product information and the content on the website accessed by the provided URL do not match. Please remember to recheck if all of your product information matches the website content before registering your ad account.


(Last updated: October 19, 2020)

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Registering a credit card

Registering a credit card

To use the LINE Ads Platform, you first have to register a credit card.

* You can see the names of the companies issuing credit cards that you can register here.


To register a credit card:

1. Go to the homepage and select the ad account or group for which you want to register a credit card. > Click on an ad account name on the “Ad accounts” tab or a group name on the “Groups” tab.


2. Click on the “” icon on the upper left of the Ad Manager screen. > Go to “Settings.” > Select “Billing and payments.”


3. On the payer list page, click on the payer name for which you want to register a credit card.

* If you have not added the “Payer info,” please do so before registering a credit card.

* You can see more information on adding payer info here.


4. Click “Register payment method” in the middle of the screen.


5. If you have not linked your LINE ID to your business account, please follow the steps below:


5.1 Click “Link LINE ID.”


5.2 Click on the “Link” icon on the right side of the “LINE” field.


5.3 Enter the email address and password of your LINE Account. > Click the “Log in.”


5.4 Click on the “Go back” button if the system does not automatically bring you to the groups screen.


6. Select the “Rabbit LINE Pay (credit card)” or “Credit card” option.

Please check the smartphone that you use for logging in to your LINE Account.


6.1.2 If you have not registered a credit card for your LINE Account, please register a new card first. If your LINE Account already has a credit card registered, please select the existing credit card and then click “Register.”


6.2 If you select the credit card option:

6.2.1 Please enter the card number, expiration date, and security code (CVV/CVC) of the credit card you would like to register.


You can register multiple credit cards and set credit card priority for payment as well.

* You can see more information on setting credit card priority for payments here.


(Last updated: October 19, 2020)

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Logging in to the Ad Manager page

Logging in to the Ad Manager page

You can log in to the LINE Ads Platform with LINE Business ID:


There are 2 methods: “Log in with LINE account” and “Log in with business account


Log in with LINE account

You can log in to LINE Ads Platform with existing LINE account of prior registered email address and password in LINE application. Please ensure you log in with your currently in-used LINE account. 

1. Open this link and choose “Log in with LINE account” 

2. System will display PIN password. Please fill in the displayed password in LINE application linked with the same email address used in the log in within 3 minutes. System will cancel the log in attempt if the correct password is not filled within 3 minutes. 

3. Once the log in is successful, you will be directed to LINE Ads Manager. 

*If you forget your password, please click here


2 steps verification

LINE uses 2 steps verification for the log in via website and application management screen with “LINE Account” from October 19, 2020 onwards. Therefore, system may request you to fill in the confirmation password on LINE application in your smartphone. The password will be displayed after you enter email address and password. 


Log in with email address

If you prefer not to use LINE account or prefer to use another email address to log in to LINE Ads Platform, you can register another in-used email address. 

1. Open this link and choose “Log in with business account”. Then, enter your email address and password. 

2. Once the log in is successful, you will be directed to LINE Ads Manager.

*If you forget your password, you can set up your new password by choosing “Set a new password” during the log in. 



(Last updated: April 1, 2021)

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Changing password

Changing password

You can change your password by following the steps below:


1. Click on the username on the top right of the screen. > Click “Profile.”

 

2. Click on the  icon next to the password input field.


3. Enter a new password, followed by your current password. > Click “Update.”



If you have forgotten your password, please click on this link and then enter the email address that you have registered for your account.

The system will then send a password reset link to that email address. Please reset your password by following the instructions in the email.


(Last updated: October 19, 2020)



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Adding users and managing permissions on the LINE Ads Platform

Adding users and managing permissions on the LINE Ads Platform

When you add new users to your LINE Ads Platform, you can assign roles and permissions to these users.


There are 3 user roles: “Admin,” “Operator,” and “Analyst.” Each role has a different level of access permission. You can separately manage and set permissions for each group or ad account.


To add users and manage permissions on the LINE Ads Platform:


1. Click on the “Groups” or “Ad accounts” tab on the homepage. > Select the group name or ad account name to which you want to add users.


2. Click on the “” icon on the upper left of the Ad Manager screen.


3. Go to the “Settings” menu. > Click “Manage permissions” on the Ad Manager screen.


4. Click “+ Add user.”


5. Enter the email address of the users you want to add to your account. > Select a role for each user. > Click the “Send invitation email” tab.


6. The process of adding users and assigning permissions is complete when the users you want to add to your account receive the invitation email and accept the invitation.


You can edit or delete permissions by opening the “Manage permissions” page and following the step 3 above. > Click “Edit” or “Delete” in the “Action” column on the users tab.


(Last updated: October 19, 2020)

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Run ads
Campaign objectives

Campaign objectives

You have to create a campaign before delivering ads.

There are several campaign objectives available to choose from, depending on your purpose.



Website visits

Increase traffic to your website.


Website conversions

Increase conversions on your website.


App installs

Increase the number of app installs.


App engagement

Increase app launches among your users.


Video views

Increase your video views.


Gain friends

Increase the number of friends on your LINE Official Account.


Dynamic product sales

Display ads for products in which users show interest when visiting your website or using your app. This way, you can promote product awareness and boost product purchases.


Reach and frequency

Raise the priority of your ads to increase user exposure to the ads.


The types of ads that you can create and the available features are different, depending on the campaign objective you select. 

Please choose the campaign objective that suits the purpose of the ads you want to deliver.


Go to Creating campaigns.


(Last updated: October 19, 2020)

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Creating campaigns

Creating campaigns

You must create campaign in order to activate your ad. You can manage the objectives, schedules, and maximum spending limits for each of your campaigns.


Select the right campaign objectives

- Website visits

Increase traffic to your website. Best suited for one who would like to increase page views of their websites.


- Website conversions

Increase conversions on your website. Best suited for one who would like increase purchase on websites. This campaign objective enables the automatic bidding configuration to maximize conversion.


- App installs

Increase the number of app installs. Best suited for one who would like to increase app installs. This campaign objective enables the automatic bidding configuration to maximize installs.


- App engagement

Increase app launches among your users. Best suited for one who would like to re-engage users who already installed application or users who previously installed application but not currently in-use to open and use the app again.


- Video views

Increase your video views. Best suited one who would like mass audience to view your video ads. This enables the automatic bidding configuration to maximize 3-second views and complete views. 

*Only website is allowed as landing page. 


- Gain friends

Increase the number of friends on your LINE Official Account. Best suited for one who would like to increase customer base and make use of their LINE Official Account.


You can create a campaign by following the steps below:

1. Click “+ New campaign” under the Campaign tab.


2. Select a campaign objective.


3. Enter the general information, followed by selecting the campaign schedule and configuring the other optional settings.




General information

Set a name and status for your campaign as desired.


Schedule

You can choose between “Start regular delivery today” and “Set start and end date” options.


Campaign spending limit

You can choose whether to set a monthly spending limit or an in-total budget covering the entire campaign period for your campaign.

Monthly budget: This option allows you to set the available budget per month.

In total: Select this option when you want to set a budget for your ad campaign that will span several months.

* You can see more information on the Campaign budgets page.


4. Click “Save & create ad group.

- Once you are done with creating campaign, please proceed with creating ad groups as the next step.


(Last updated: October 19, 2020)

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Creating ad groups

Creating ad groups


Ad group is a feature used for setting targets, bidding amounts, and daily budgets.

You can spend less time managing ads if you separate ad groups that use different criteria for ad performance; for example, by click rates or conversion rates.


You can open the ad group creation screen by choosing either of the 2 options as follows:


Open after creating a campaign

After you have completed all the required information and selected all the mandatory options on the campaign creation page, click “Save & create ad group;” the ad group creation screen will then appear.


Open from the homepage

1. Click on the “Ad account” tab on the homepage. > Select the ad account name from which you would like to deliver an ad.

2. Click on the “Ad group” tab on the Ad Manager screen. > Click “+ New ad group.”

The following are the details of each setting on the new ad group screen.


General information

- Campaign

Please select the campaign for which you would like to create an ad group.

* If you have it, click “Save & create ad group” on the campaign creation screen; the system will use the campaign you have just created by default.

* If you want to select another campaign, please click on the “Edit” button.

- Ad group name

This is the ad group name that will be displayed on the ad group list.

- Status

Please select Active or Pause.


Targeting

Set the targeting properly to be aligned to your ad delivery objectives.

Please refer to the following for more information on targeting.


Delivering ads using audiences

Delivering ads with demographic targeting


Optimization and bidding

Setting the bidding amount per unit

- Bidding amount configuration

Please choose the right bidding method for the defined campaign objectives.

- Payment method

If you select the “Configure automatically to maximize clicks” option for bidding amount configuration, the system will automatically select the “Cost per click (CPC)” option for your payment method.


If you select the “Manual bidding” option for bidding amount configuration, you will be able to select either of the following for your payment method:

Cost per click (CPC)

Cost per thousand impressions (CPM)


You can see more information on the bidding method in Bidding methods and bidding amount.

 

Budget setting

You can set a daily budget for each ad group by entering the amount you plan to pay per day.

A daily budget can be set starting from 0.01 baht, which will increase at the rate of 0.01 baht per unit. The budget you set for each ad group can enhance your ad delivery performance. You can also configure the setting to allow the display of a particular ad during a period of 24 hours.


Please be mindful that you will be charged according to the actual number of clicks or impressions. This may cause the bidding to exceed your allocated daily budget.


You can refer to the following for more information on budgets: About daily budget


Go to Registering media (image/video).


(Last updated: October 19, 2020)

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Registering media (image/video)

Registering media (image/video)


You are required to register your media before delivering ads.

* “Media” refers to any image or video displayed in an actual ad.

* After registering, your media will undergo a content review process.


To register your media (image/video):

1. Click on the “” icon. > Go to “Shared library.” > Then click “Media.”


2. Click on the “Image” or “Video” tab to upload your media file.


Please refer to the following for file upload requirements; for example, the size of the video and image: Guidelines.


Please refer to the following for more information about application registration for promoting your application: Registering media (application)


Go to Creating ads.


(Last updated: October 19, 2020)

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Registering media (application)

Registering media (application)


To promote your application, you are first required to register it.


To register your application:

1. Click on the “” icon. > Go to “Shared library.” > Then click “Media.”


2. Click on the “App” tab. > Then click “+ Add app.”


3. Select the desired platform (operating system), enter the application name, and add the application’s App Store or Google Play URL.



4. Click “OK.”


After a complete application registration, please register App media ID and ad account ID (shown on LAP) on the SDK manager.


For information on SDK linking and tracking methods, please refer to Tracking app conversions.


(Last updated: October 19, 2020)

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Creating ads

Creating ads


You have to link your media information, advertising messages, URLs, and other content relating to the ad group by using the ad creation screen before you can publish an ad.


You can open the ad creation screen by choosing either of the 2 options as follows:


Open right after an ad group has been created.

The ad creation screen will appear upon completion of all the required items on that screen and clicked “Save.”


Open from the homepage

1. Click on the “Ad account” tab on the homepage. > Select the ad account name from which you would like to deliver an ad.

2. Click on the “Ad” tab on the Ad Manager screen. > Click “+ New ad.”



The following are the details of each setting on the new ad screen.


General information

- Campaign

Please select the ad group campaign for which you want to create an ad.

* If you open the ad creation screen by clicking on the “Save” button on the ad group creation screen, the system will use the ad group campaign you have just created by default.

If you want to select another campaign, please click on the “Edit” button.

- Ad group

Please select the ad group for which you want to create an ad.

* If you have not selected a campaign, you will not be able to select an ad group.

If you open the ad creation screen by clicking on the “Save” button on the ad group creation screen, the system will use the ad group you have just created by default.

If you want to select another ad group, please click on the “Edit” button.

- Ad name

This is the ad name that will be displayed on the ad list.

- Status

Please select Active or Pause.


Ad format

If you use CPM for your payment method, you are able to choose whether to display your ad in the image, video, or carousel format.

If you use the CPC for your payment method, you can choose whether to display your ad in the image or carousel format.


Ad

- Image

Select the image you have uploaded for media registration.

* You can also upload a new image in this section.

Name: Maximum length cannot exceed 20 characters.

Description: Maximum length cannot exceed 75 characters.

Button: Please select the action button that best serves your purpose.

Landing Page: Please add the URL that you would like to be visible on your ad.

* For the app landing page, please add a Store URL.

Click URL (optional): If you want performance tracking in place, please add the redirect URL to track your ad performance.


* After you have finished creating your ad, the review team will review the elements of the ad that you have just registered.

* Your ad may not pass the review if the URL of the landing page has tracking parameters added.

* The actual ad display may differ from the ad preview seen on the preview pane.

* If you want to deliver an ad that allows the audience to interact with your application, you can use a Deep Link as your Click URL and set the link to be accessible to both the audience that has already installed the app on their device and those who have not.



* The review team will review the ad elements you have registered.


Go to How to start running ads.


(Last updated: October 19, 2020)

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How to start running ads

How to start running ads

Before you start running ads, please ensure that all the settings below are correct and complete.


Are all campaign settings configured correctly?

See how you can check and edit the settings here.


Are all ad group settings configured correctly?

See how you can check and edit the settings here.


Are all ad settings configured correctly?

See how you can check and edit the settings here.


Has the review process for the ad been completed?

See how you can check the review status of the ad here.


The ad will start to display after you have checked all the settings above and updated the status of the campaign, ad group, and ad to “Active.”

* In cases where you have already set a starting date and time in the campaign setting page, and the status are all set to Active, the ad will automatically display on the previously defined date and time.



(Last updated: October 19, 2020)

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Delivering ads with demographic targeting

Delivering ads with demographic targeting

The LINE Ads Platform offers you a variety of targeting methods for delivering ads.


You can change the targeting settings in your ad group.

Please see more information on changing the targeting settings here.


You can set ad targeting based on the following data.

* The audience data below are “attributes” derived from the analysis of user demographic data registered by users of LINE-related services. The data include gender, age group, region, as well as user activities, such as sticker purchase history and LINE Official Accounts added as friends (excluding OS).


Region

You can target ads to specific locations in each region.

* You can target ads to users based on where they live, their workplace, or where they have recently visited.


Age

You can target ads to users based on specified age groups (from “14 and under” to “50 and older”).

For example: 14 and under, 15-19 years old, 20-24 years old, 30-34 years old, 35-39 years old, 40-44 years old, 45-49 years old, and 50 and older.


Gender

You can target ads to users based on gender.


Interests

You can target ads to users based on their interests, divided into 18 different categories.


OS

You can target ads to users based on their device operating system, including Android and iOS, or even specific OS versions.


(Last updated: October 19, 2020)

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Delivering ads using audiences

Delivering ads using audiences

Creating audiences is another option you can use for targeting. An audience can be created based on user data, including past website visits and app activities, along with friends added to your LINE Official Account and customer information, which helps you find LINE users who are previous customers; you can incorporate all of these data and information into ad delivery.


How you can create an audience from the admin panel on the LINE Ads Platform


1. Click on the “Ad account” tab on the homepage. > Select the ad account name for which you want to create an audience.

2. Click the “” icon in the upper left of the Ad Manager screen. > Go to “Shared library.” > Click “Audience.”

3. Click “+ New audience” above the list of your audience.

4. Select the type of audience you want to create. > Fill out each item in the field. > Click “Save.”


Audience types that can be created from the admin panel on the LINE Ads Platform


- Web Traffic Audience

You can create an audience from website visitors based on the tracking data from the LINE Tags inserted on the website. The events that occurred on the website, such as purchase events, can be used for creating an audience as well.


- Mobile App Audience

This type of audience can be created from in-app events; for example, a user opening the app and in-app purchase.


- IDFA/AAID uploads

You can create an audience from the available IDFA/AAID data. After the data have been uploaded, you can then add and update your audience from the customization screen.


- Phone number uploads

You can create an audience by using available phone numbers. After the phone numbers have been uploaded, you can then add and update your audience from the customization screen.


- Email address uploads

You can create an audience by using available email addresses. After the email addresses have been uploaded, you can then add and update your audience from the customization screen.


- LINE Official Account Audience

You can create this type of audience from users who are active friends or blocked users of your LINE Official Account.


- Lookalike Audience

Extend your audience reach by finding users similar to your existing audiences. You can manually define the level of similarity from 1-15% or simply use the automatic setting.


- Video View Audience

You can create an audience from the users viewing a particular video by selecting users’ video interaction rate.


Cross targeting

Cross targeting is part of the cross-platform data sharing plan that LINE has been trying to push forward. This feature utilizes the data obtained from LINE Official Account and LINE POINT AD in ad targeting through the LINE Ads Platform. Cross-platform data connectivity enables you to reach your audience with more relevant messages.


The audience that falls within the defined parameters and has been configured to allow data sharing will appear on the admin panel of the LINE Ads Platform.


Audience sharing

If you configure the audience sharing setting as “Public,” you will be able to share the audience data created on the admin panel of the LINE Ads Platform and use it on your LINE Official Account, which has been linked to the ad account, or on Messaging API associated with your LINE Official Account — both basic and premium IDs. You can change the settings by following the steps below.


1. Click “Change settings” on the audience list page.

2. Select the Public or Private option. >Click “Save.”


However, the system will not share the following information even though the sharing setting has been set to Allow: IDFA/AAID uploads, phone number uploads, email address uploads, LINE Official Account audience, and lookalike audience.


It may take a while for a shared audience to be visible on other platforms.


(Last updated: February 25, 2021)



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Checking the ad review status

Your “ad” will undergo a review process within 48 hours after submitted. 

 

You can check the review status of your ad by following the steps below:

 

1. Click on the “Ad” tab on the Ad Manager page to see the full ad list.

2. Hover the mouse cursor over the    icon in the “Status” field.

 

 

In the “Review status,” you will see each status type as follows:

 

Under review

This means your ad is still in the review process. You can create other ads but cannot deliver the ad that is currently under review.



Active

This means the review process is complete, and your ad is approved. You are able to deliver the ad once all the settings are completed.



Rejected

This means the review process is complete, but your ad is not approved. As a result, this ad cannot be delivered. You will see the reason your ad has been rejected when you hover the mouse cursor over the icon   .

*Please create ad new with the adjustment of rejected detail.


Note:

- You can check ad status only in Ad” tab

- Approved ad may or may not deliver, depending on your set up “Active” or “Paused”. For more information, click here

- “Media” such as image and video files won't be reviewed if you haven't created any ads for it. Please create ad and check ad status. 

 

(Last updated: October 1, 2021)

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Resubmitting for review

Resubmitting for review

If your ad has been rejected due to a landing page issue, once you have edited the ad content, you can resubmit a request for review without redelivering the ad.

* If your media has been rejected, please register the media again.

* In cases where the name or description of the media has been rejected, another review process will start automatically after you have resubmitted the media.


To resubmit an ad for review:

1. Click on the “” icon. > Go to “Shared library.” > Click “Resubmit landing page for review.”


2. Find the URL that has already been fixed. > Click on the “Resubmit for review” button in the review status column.


3. You can add a comment on any changes made in your ads in “Leave comment for reviewer” and then click “OK.”


* “Affected ads” refers to the number of ads linked to each landing page. The affected ads will open when clicked.


(Last updated: October 19, 2020)

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Exporting ad display settings in bulk

Exporting ad display settings in bulk

You can export an information set for your campaigns, ad groups, and ads from each respective screen.


To export only certain elements, please check the boxes in front of the desired elements and then click on the “Download” button in the top right corner of the screen.




(Last updated: February 25, 2021)

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Importing ad display settings in bulk

Importing ad display settings in bulk

You can import and edit all your ads at once.


You can see more information by downloading the file from here.


(Last update: October 19, 2020)

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Campaign budgets

Campaign budgets

To set a spending limit for your campaign, there are 2 options available: “Unlimited” and “Set spending limit

 

  1. Unlimited” means campaign can be distributed continuously without spending limit
  2. Set spending limit” means campaign will be paused once the specify budget is reached. 2 options can be chosen: “Monthly” and “In total.” The former lets you preset a spending limit allowed per month, while the latter allows budget allocation covering the entire campaign period.

 

The amount charged for each option differs; you are advised to see the following examples and advice before proceeding with the budget settings.

 

Here’s an example of “Monthly” spending limit. 

You have scheduled your campaign period to last from September 1 to October 10 and set a spending limit at 10,000 baht per month.

 

If you change the spending limit to 15,000 baht on September 10, the system will start using the recently changed amount as the default monthly spending limit from that day onward.

This means your spending limits for September is 15,000 baht and for October is another 15,000 baht. 

 

If you wish to adjust your spending limit for October only, please create a new campaign for your ads or adjust the spending limit after you have already entered the month of October.

 

Note:

- Under certain circumstances, you may be billed for the overbudget amount after the campaign has ended, but it will be subtracted later in your billing. 

- In addition, if you change the end date of your campaign to no more than 25 hours from now, charges incurred after the campaign has ended may be included in your billing.

 

(Last updated: October 1, 2021)

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Daily budget

Daily budget

Budget setting


You can set a daily budget for each ad group based on the approximate maximum spending amount per day.

The allowed minimum daily budget may vary depending on campaign objectives and selected bidding amount.

The actual spending amount may exceed the preset daily budget in some cases, and the overbudget amount will be charged.


(Last update: October 19, 2020)

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Bidding methods and bidding amounts

Bidding methods and bidding amounts

You can choose between “Manual bidding” and “Auto-bidding” as your bidding method.


Manual bidding

The operator can manually enter the maximum CPC or CPM.


Auto-bidding

This is a feature that allows the system to automatically adjust bidding amounts to match your campaign and ad delivery objectives.


It is recommended that you use auto-bidding on your LINE Ads Platform.


The available settings depend on the campaign objectives that you have determined.


If you choose the auto-bidding option, the ad group on the admin panel will show a status message that reads “Learning.”

We suggest not making frequent changes while this status still appears so that the system can finish the learning process.



The system starts the learning process to optimize auto-bidding for each ad group, one by one.

It takes around 40 events per ad group until the learning process can be completed.


The number of events has a greater influence on performance improvement than the ad distribution period.

If the number of events required for the learning process is insufficient, the system will retrieve and incorporate the data from other ad accounts within the same group or from other similar ads into the auto-bidding.


(Last updated: October 19, 2020)

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Bidding strategy

When choosing automatic bidding, there are 4 bidding strategies you can set. You can choose the option that matches your objectives. 


1. Bid Amount Cap

Control your cost per result. Bidding occurs from the lowest price up to under your specified max cost per result. Best fit when you want to keep a lowest cost per result. However, daily budget may be underspent as we strive mainly for keeping the cost below your specified max cost per result. 

Example: Setting a Max CPC of 5 THB per click, your cost per result will be below 5 THB. 


2. Event Cost Cap

Maximize results while also can spend your budget. Bidding occurs from the lowest price up to a little above your specified max cost per result. Best fit when you want to control your cost per result while maximizing results and budget spent. 

Example: Setting a Max CPC of 5 THB per click, your cost per result may be around 6 THB. 


3. Target Event Cost

Keep bidding at your specified cost per result. Bidding does not begin from the lowest price like other strategies, but the closest price to your target, which can be a lower or higher price. Best fit when you have your goal in mind. 

Example: Setting a target CPC of 5 THB per click, your cost per result may be around 4.50-5.50 THB. 


4. No Limit

Maximize your daily budget without specifying max cost per result. Bidding occurs from the lowest price up to no limit. Best fit for spend-based campaign of highest delivery and budget usage, especially when you have a short campaign period. You don’t have to specify max cost per result like other strategies. 


Remark:

- System aims to optimize your campaign according to your chosen bidding strategy, but it is not guaranteed. You may see costs varied from your specified condition during the learning phase, which becomes more stabilize later. 


(Last updated: October 1, 2021)

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Checking and changing campaign settings

Checking and changing campaign settings

You can check and change your campaign settings by following the steps below:

1. Click on the “Ad account” tab on the homepage. > Select the ad account name for which you want to check and change the settings.


2. Click on the “Campaign” tab on the Ad Manager screen. > Click “Edit” or the  icon of the campaign you want to check.


3. Check the settings in the pop-up, make the necessary changes, and click “Save.”

* Some settings cannot be edited.


(Last updated: October 19, 2020)

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Checking and changing ad group settings

Checking and changing ad group settings

You can check and change your ad group settings by following the steps below:


To check and change the ad group settings:

1. Click on the “Ad account” tab on the homepage. > Select the ad account name for which you want to check and change the settings.


2. Click on the “Ad group” tab on the Ad Manager screen. > Click “Edit” or the  icon of the ad group you want to check.


3. Check the settings in the pop-up, make the necessary changes, and click “Save.”

* Some settings cannot be edited.


(Last updated: October 19, 2020)


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Checking and changing ad settings

Checking and changing ad settings

You can check and change your ad settings by following the steps below:

1. Click on the “Ad account” tab on the homepage. > Select the ad account name for which you want to check and change the settings.


2. Click on the “Ad” tab on the Ad Manager screen. > Click on the “Edit” button for the ad you want to check.


3. Check the settings in the pop-up, make the necessary changes, and click “Save.”

* You can edit only the name and status of the ad.

* You are required to register the ad again if you wish to make changes to the title and description.


(Last updated: October 19, 2020)


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Tracking
How to insert LINE Tags

How to insert LINE Tags

To measure ad performance through the LINE Ads Platform, you have to insert LINE Tags on the pages where you want to track conversions.

LINE Tags consist of 3 types of codes: base code, conversion code, and custom event code.

LINE Tags can be obtained from the Admin panel of the LINE Ads Platform by following the steps below:


1. Click on the “Ad Account” tab on the homepage. > Select the account name where you want to track conversions.


2. Click on the “” icon in the upper left of the Ad Manager screen. > Go to the “Shared library” menu. > Click “Tracking (LINE Tags).”


3. Check the codes that appear on the screen one by one.


You can insert the base code, custom event code, and conversion code on the advertiser’s website as desired.

Please refer to the followings to see how you can insert each type of code:

Inserting tags (base code)

Inserting tags (conversion code)

Inserting tags (custom event code)


Tracking (LINE Tags) page description

- Status

You can check a tag status from here.

Name: Refers to tag name.

For the event code, the event name set earlier will appear when the tag is triggered.

Status: A tag’s functional status is displayed here.

If the tag is inserted properly, the system will display the status as “Active.”

If the tag remains inactive for 7 days, the status will read “Inactive.”

Last contact: This shows the date and time the tag was last triggered.


- Type of code

Please copy the code that best suits your purpose for use on the website.


- Custom audience

This will lead you to the audience creation page, where you can create an audience for retargeting and a lookalike audience; for example.

LINE Tags can gather audience data that can be of use for other purposes, such as ad retargeting.


- Tracking method

If a third-party cookie is unusable, you may use the first-party cookie or Local Storage instead.


Note:

- If the status still remains Inactive after a LINE Tag has been inserted, this may indicate failed insertion. Please recheck to confirm that the tag was inserted properly.

- Cross-domain tracking that uses first-party cookies requires additional adjustments to the base code. You can find further details here.


(Last updated: October 19, 2020)

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Inserting tags (base codes)

Inserting tags (base codes)

Tags are tracking codes that must be installed on desired websites for user measurement. Please find tag installation detail below. 

 

Basic methods of installation

You have to place LINE Tag’s base codes into the website’s header code.

Please insert the base code inside the <head>...</head> tag of the website, or use the tag manager to insert the code.


* Clicking on the “Copy” button on the base code pane will help you to copy the base code correctly.

* Please check the real code in LINE Ads Manager. 


Cross-domain tracking

To track conversions across domains with first-party cookies, add-on domain is required to be added for every inserted base code. 

 

Enable “Cross-domain tracking with first-party cookies” and insert your target domain. System will display adjusted base code, in which you can then copy and use for installation. 


Example: sharedCookieDomain: 'abc.com' (Please change domain as appropriate for real implementation)


Cross-domain tracking supports different subdomains only; it cannot function on different domains.


Note: 

- If the domains are completely different from one another, you will be unable to use cross-domain tracking. However, with third-party cookies in place, conversion tracking can be functioned.

- Even if the add-on code has been added, it will sometimes be unable to track conversions. This may be the result of expired first-party cookies. Please beware of the implementation.


Advanced matching utilization

A function to match first party data including phone number and email address with hashed data via LINE Tag. The data will be sent to LINE to strengthen ad display effectiveness, conversion tracking accuracy, and collected audience. 

 

(Last updated: April 1, 2021)


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Inserting tags (conversion codes)

Inserting tags (conversion codes)

Please insert a conversion code together with the base code as a set on the page that serves as a conversion point.

It is recommended that you insert the conversion code right below the base code; however, if the base code is set to fire first, the conversion code can still track performances normally even though the base code and the conversion code are inserted far apart.


Note:

- The base code must always be set to fire before the conversion code.

- The number of tags that you can insert within the same URL is unlimited, but only 1 LINE Tag base code, generated from the ad account, is allowed within the same URL.

- Entering a line break or an extra blank space by mistake may cause a tag to work improperly; please be careful when copying any codes.

 

 

(Last updated: October 19, 2020)

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Inserting tags (custom event codes)

Inserting tags (custom event codes)

You can use a custom event code if you wish to create an audience or track ad performances based on events triggered by website visitors on a particular page. Please insert a custom event code together with the base code as a set.


Installation method

It is recommended that you insert the custom event code right below the base code; however, if the base code is set to fire first, the custom event code can still track performances normally even though the base code and the custom event code are inserted far apart.


In addition, you can insert a base code, conversion code, and custom event code together.

If you use all the above 3 codes together, please insert a base code only once on each page.


* Please check the real code in LINE Ads Manager.


Event name “CustomEvent”

The “CustomEvent” part within the custom event code is the name that appears on the Admin panel.

You can set the event name by entering up to 20 alphanumeric characters, without blank space.




Note:

- The number of tags that you can insert within the same URL is unlimited, but only 1 LINE Tag base code, generated from the ad account, is allowed within the same URL.

- Entering a line break or an extra blank space by mistake may cause a tag to work improperly; please be careful when inserting any tags (especially when copying and pasting codes). 


(Last updated: April 1, 2021)


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Inserting image tags

Inserting image tags

If it is difficult to insert a JavaScript tag into a page, you can use an image tag instead. 

An image tag is placed inside the <noscript> ... </noscript> tag of the base code. Please use only the code of the image tag for tag insertion.


Performance tracking can be achieved by using a custom conversion.

When creating a custom conversion, please specify the URL of the page with the image tag inserted.

* Please be mindful; you cannot use an image tag solely to track performance. 

 


(Last updated: October 19, 2020)

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Creating Audiences

Creating Audiences

You can create an audience by following the steps below:


1. Click on “Ad Account” on the homepage. > Select the account name for which you want to create an audience.


2. Click on the “” icon in the upper left of the Ad Manager page. > Go to “Shared library.” > Click “Audience.”


3. Click “+ New audience” above the list of your audiences.


4. Select the type of audience you want to create. > Fill out each item in the field. > Click “Save.”


Please see below for information on the available settings for each type of audience.


Web traffic audience

- Audience name

This is the name of the audience, which appears on your audience list.

You can set a name for your audience as desired (you can edit the audience name later).

- The ‘People who’ setting

Everyone who visited the website: This option refers to users who visited all website pages with LINE Tags inserted.


People who visited a specific page: This option refers to users who visited all pages that have LINE Tags inserted with a specific URL rule.

You can specify your target page by adding a single URL or keyword, or you may use the OR/AND rule to add multiple values.

* Broad keywords or URLs using an asterisk (*) wildcard to substitute certain characters in a string, or entering only the first character of the string, is not allowed.


<Specifying a target page using multiple rules>

URL_A and URL_ B

- Using the OR rule: Able to track users who followed either URL_A or URL_B.

- Using the AND rule: User tracking is unachievable.

(This rule cannot be set to “Track users who followed both URL_A and URL_ B.”)


Keyword_A and keyword_ B

- Using the OR rule: Able to track users who followed a URL that contains either keyword_A or keyword_ B.

- Using the AND rule: Able to track users who followed a URL that contains both keyword_A and keyword_ B.


People who visited an event page: This option refers to users who visited pages that have LINE Tag custom event codes inserted.

Once the inserted event code has been triggered, you will be able to select that event from the drop-down list.

To specify a particular page from all pages that have custom event codes inserted, please set URL rules under the URL requirements setting.

This setting functions the same way as for the “People who visited a specific page” setting.


Mobile app audience

* Please click “Media” to register your application and link it to the SDK first.

Set an audience name as desired and select the application that you have already registered.

The event registered on the SDK will appear on the drop-down list. After that, select the event you want to set as your audience.

You can set different parameters based on each event.


Note:

- If an event has not been triggered, the system will not show it on the drop-down list. As a result, you cannot select that event.

- Once an event is triggered, the event name stays undeletable for 180 days, so please be careful when proceeding with this process.

- If an event still does not appear on the drop-down list even though you have already configured its settings on the SDK, it may mean that an error occurred in the linking process or that the event settings on the SDK side are incorrect.


IDFA/AAID upload

You can upload your own IDFA / AAID to create an audience. 


Please fill in each item to create an audience. 


-Audience name

Display name in an audience list. You can set audience name as desired. (Can be edited afterwards)


-File name

Please select and upload file 


File upload requirements

- Be sure to insert the IDFA/AAID as the first line, not the header name.

(You can upload IDFA/AAID using the same file.)

- Only 1 IDFA/AAID is allowed for each line.

- Multiple IDFA/AAID entries separated by delimiters such as comma (,) are not allowed.

- The maximum file upload size is 60 MB.

- The system only supports CSV and TXT file formats.


Add audience method

You can add or overwrite audience data with the following steps. 

Add” refers to the upload of new set of audience

Overwrite” refers to the replace of existing audience with new version of audience. 

In case you use automatic bidding configuration, the overwrite of audience may affect the system learning phase. 


Method: Go to Audience > + New audience > Upload IDFA/ AAID > Upload file in accordance to the steps above 

Or go to Audience > Click existing audience > Click “Overwrite” and upload file in accordance to the steps above


LINE Official Account audience

You can create this type of audience by setting a name for your audience as desired and then select the “Valid friends” or “Friends blocking the account” option.

* Valid friends will include your Target Reach.

* You can create the audience from LINE IDs that link to your account only.

* The number of users in the audience will not match your account's total number of friends because the system does not include users who have deleted your account from their friends list and users in the audience who have not logged in to LINE for a long period of time.

* It may take around 2-3 days before you can put the LINE Official Account audience to use.


Lookalike audience

Please select a source audience and audience size (from 1-15%).


* It may take around 24 hours before you can put the Lookalike audience to use.

* Lookalike audiences do not include the source audience.

* You can create up to 10 Lookalike audiences.

 

 

(Last updated: October 19, 2020)


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What is conversion tracking?

What is conversion tracking?

Conversion tracking is a feature that allows you to measure your ad performance by tracking the number of conversions resulting from the actions of website visitors, such as ad clicks on the LINE Ads Platform; this enables you to see how effective your delivered ads actually are.


There are 2 types of conversion tracking: website conversions and app conversions.

Please see the following for more information:


Tracking website conversions

Tracking app conversions 


(Last updated: October 19, 2020)

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Tracking website conversions

Tracking website conversions

Website conversions is a measure of conversions on a website.

You have to insert LINE Tags in order to track the conversions of your website.

* Please see how you can insert LINE Tags here.


There are 2 types of website conversion tracking: tracking by conversion codes and tracking by custom conversions.


Tracking by conversion code

You need to insert conversion codes at the conversion point.

* Please see how you can insert conversion codes here.


When users click on ads displayed on the LINE Ads Platform and then enter the website that has inserted conversion codes, the system will trigger LINE Tags to track the number of conversions.


The system will also examine the cookie data to see whether website visitors have clicked on the ad. If users enter the website that has inserted conversion codes after clicking on LINE ads, during the tracking period (30 days for conversion codes), it will be counted as a conversion.


* The results of conversion tracking will be updated in the CV column of the Ad Manager dashboard.

* You can set an attribution period for custom conversions from 1 to 180 days.

* The results may not always be accurate. This depends on device versions and sometimes on the expiration dates of cookie data.


Custom conversion tracking

Custom conversion works effectively for the following purposes:

- Inserting conversion codes somewhere other than the conversion point.

- Tracking conversions based on URLs or custom events.

- Flexibility in attribution period adjustments.


To create custom conversions step by step:

1. Click on the “Ad Account” tab on the homepage. > Select the account name for which you want to create custom conversions.


2. Click on the “” icon on the upper left of the Ad Manager page. > Go to “Reports and figures.” > Click “Conversions.”


3. Click “+ New custom conversion” under the Custom Conversions menu. > Fill out each item in the field, and finally, click “Save.”


* The “Last contact” field shows the date and time of when the conversions were last tracked.

* You can set an attribution period from 1 to 180 days.


Specifying URLs:

You may specify single URL or keyword or use the OR/AND rule to add multiple values.

(Broad keywords or URLs using an asterisk (*) wildcard to substitute certain characters in a string, or entering only the first character of the string, is not allowed.)


<Tracking by using conversion rules>

URL_A and URL_ B

- Using the OR rule: Able to track either URL_A or URL_B.

- Using the AND rule: Tracking is unachievable.

(Conversion rule cannot be set as “Track the number of users who visit both URL_A and URL_ B.”)


Keyword_A and keyword_ B

- Using the OR rule: Able to track URLs that contain either keyword_A or keyword_ B.

- Using the AND rule: Able to track URLs that contain both keyword_A and keyword_ B.


Event rules:

The system will display the names of any active event codes on the drop-down list (only when a custom event code has already been inserted).

Please select the event that you want to be counted as a conversion.

* The event rule “Conversion” refers to a conversion code.


Note:

- Custom conversion status will be active when the event has been triggered from LINE campaign

- You can view tracking results for custom conversions in the performance report.

- Normally, conversions are valid for 30 days. If you want the validity period to last from 1 to 180 days, please select the “Conversion” option and then set the length of time you want.

- Attribution period of 30 days is required for the custom conversion to be available for Optimize custom conversion in the ad group level. 

- You can create up to 100 custom conversions. Once created, you cannot edit the conversion data except for the name and description of the conversions. These conversions cannot be deleted. If a conversion is no longer used, please update its status to “Pause.”

- Since the system does not show real-time updates, even if you have already changed the status to “Pause,” you will see that the status still reads “Active.” 

 

(Last updated: October 1, 2021)

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Creating custom conversions

Custom conversion works effectively for the following purposes:

- Inserting conversion codes somewhere other than the conversion point.

- Tracking conversions based on URLs or custom events.

- Flexibility in attribution period adjustments.

 

To create custom conversions step by step:

1. Click on the “Ad Account” tab on the homepage. > Select the account name for which you want to create custom conversions.

 

2. Click on the “” icon on the upper left of the Ad Manager page. > Go to “Reports and figures.” > Click “Conversions.”


3. Click “+ New custom conversion” under the Custom Conversions menu. > Fill out each item in the field, and finally, click “Save.”


* The “Last contact” field shows the date and time of when the conversions were last tracked.

* You can set an attribution period from 1 to 180 days.

 

Specifying URLs:

You may specify single URL or keyword or use the OR/AND rule to add multiple values.

(Broad keywords or URLs using an asterisk (*) wildcard to substitute certain characters in a string, or entering only the first character of the string, is not allowed.)

 

<Tracking by using conversion rules>

URL_A and URL_ B

- Using the OR rule: Able to track either URL_A or URL_B.

- Using the AND rule: Tracking is unachievable.

(Conversion rule cannot be set as “Track the number of users who visit both URL_A and URL_ B.”)

 

Keyword_A and keyword_ B

- Using the OR rule: Able to track URLs that contain either keyword_A or keyword_ B.

- Using the AND rule: Able to track URLs that contain both keyword_A and keyword_ B.

 

Event rules:

The system will display the names of any active event codes on the drop-down list (only when a custom event code has already been inserted).

Please select the event that you want to be counted as a conversion.

* The event rule “Conversion” refers to a conversion code.

 

Note:

- Custom conversion status will be active when the event has been triggered from LINE campaign

- You can view tracking results for custom conversions in the performance report.

- Normally, conversions are valid for 30 days. If you want the validity period to last from 1 to 180 days, please select the “Conversion” option and then set the length of time you want.

- Attribution period of 30 days is required for the custom conversion to be available for Optimize custom conversion in the ad group level. 

- You can create up to 100 custom conversions. Once created, you cannot edit the conversion data except for the name and description of the conversions. These conversions cannot be deleted. If a conversion is no longer used, please update its status to “Pause.”

- Since the system does not show real-time updates, even if you have already changed the status to “Pause,” you will see that the status still reads “Active.” 

 

(Last updated: October 1, 2021)

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Tracking app conversions

Tracking events, for example the number of app installs and the number of times the app has been opened, requires the SDK tracking that is linked to your LINE Ads Platform.

 

The available linked SDKs include Appflyers, Adjust, and Kochava, which allow you to track 11 types of events such as app installs or app launches. Please register your application on the admin panel of the LINE Ads Platform and then complete the setup on the SDK admin panel using ad account ID and app ID. 

 

To set up app conversion tracking step by step:

1. Click on the “Ad account” tab on the homepage. > Select the ad account name for which you want to track app conversions.

 

2. Click on the “” icon in the upper left of the Ad Manager screen. > Go to “Shared library.” > Click “Media.””


3. Click on the “App” tab and then select “+ Add app.” > Select the desired platform and then enter the application name and App Store/Google Play URL.

4. After a complete application registration, please register ad account ID and app ID (shown on LAP) on the SDK manager.


4. After a complete application registration, please register App media ID and ad account ID (shown on LAP) on the SDK manager.


App ID:


5. Enter the tracking URL obtained from the SDK Manager screen on your LINE Ads Platform in order to specify the destination website.

FAQs:

Which part of the SDK Manager screen do I enter the ID obtained from the LINE Ads Platform admin panel?

What SDKs can I link to my LINE Ads Platform?

I have deleted an event from the SDK, so why does it still appear on the list of custom conversions on my LINE Ads Platform? 

 

(Last updated: October 1, 2021)

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How to navigate the dashboard

How to navigate the dashboard

You can monitor ad results from graphs and various components on the dashboard of your LINE Ads Platform admin panel.


How to use graphs

- Duration

Select the time at the top right to see how your ads have performed during that particular period of time.

* You can select to see your ad results by month, week, day, or hour (a specific hour of a single day only).

- Index

You can select up to 2 indices from the options in the upper left of the field.


How to use each dashboard element

- Check boxes

You can select checkboxes to edit or delete components in bulk.

- Component items

You can change the sort order of component items.

- Deleted items

The system will shows deleted items only.

- Columns

You can choose to display the data in whichever column you want. 

 

(Last updated: October 19, 2020)

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Downloading reports

Downloading reports

You can view your ad results by downloading performance reports.

The results of your custom conversions can also be included in this report.


To download a performance report:

1. Click on the “Ad account” tab on the homepage. > Select the ad account from which you want to download the performance report.


2. Click on the “” icon in the upper left of the Ad Manager screen. > Go to “Reports and figures.” > Click “Performance report.”


3. Click “+ New report” and then select the desired reporting period, components, report interval, reporting unit, and level. > Click “Create.”

* If you wish to include deleted items in the performance report, please also check the “Include deleted items” checkbox.

* If the report status still shows “Not ready,” please click on the Update button in the upper right of the screen.

* Reports created within the past 1 week will appear on the list.


Report items


* 1. Impressions: Displaying a creative image of 1 pixel or more counts as 1 impression.

* 2. Viewable impressions: An impression is counted as viewable when at least 50% of the ad area is visible with an ad exposure time of at least 1 second for an image ad and 2 seconds for a video ad.

* The number of users counted by the system may differ when reports are created based on different interest categories. This can affect the number of impressions and clicks; the results in the report can differ from those that appear on the Admin panel as well.

* The report may also include users located outside of Thailand when creating the report based on location. Location-based data are processed according to the location where LINE is being used. If the users whose accounts associated with LINE “Thailand” are traveling abroad at the time, the system will then aggregate the data according to the user’s current country (current location). As a result, the names of those countries appear on the report.

* The system updates the “Reporting unit” once per day; the data from the day before will be updated at 8:00 AM (Thailand time) of the following day.


Note:

- Apart from the above report items, you can add additional custom conversion or custom event items to your report in the settings.

- If you create a report based on location, the data connecting with countries other than Thailand may also be included in the report.

The system processes location data collected in LINE accounts. If a user relocates overseas during the time the report has been updated, the user data incorporated in the report will be counted as a foreign account.

- Location view allows you to see the data by specific location down to the district level; however, the system aggregates only consented location data from users, the resulting value of a specific area may consequently be inconsistent with the number in total (updated daily).

- If you create a report based on user interests, the system will not take the diversity of users into account (if 1 user has multiple interests). In consequence, the total result of each category can be discrepant.

- The system will update the data once per day only when you select the “Reporting unit” option.

If you wish to check the data of the current date, you have to view the report after 8:00 AM of the next day.

* You can select 5 items for the “Reporting unit,” which include OS, gender, age, area (location), and interests.


(Last updated: October 19, 2020)

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Optimization
What is auto-bidding?

This is the setting that lets the system automatically adjust bidding amounts to achieve your ad delivery objectives. For example, bidding amounts are adjusted to within your budget according to the determined maximum CPC.

 

(Last updated: June 14, 2019)

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How can auto-bidding optimization be applied?

Auto-bidding optimization is applied to ad groups.

 

(Last updated: June 14, 2019)


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What happens if I change the settings of an ad group?

The system will have to start the relearning process because changes in audience targeting and bidding amounts affect the bidding environment.


At the beginning of the relearning process, the system may lower the amount of ad deliveries to prevent a sudden increase in the number of ads delivered.


* Learning means the process where the system is learning and calculating the best bidding amount in order to effectively meet the ad objectives through maximizing conversions or app installs.


(Last updated: June 14, 2019)

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Is there any difference in ad performance comparing when the learning process for auto-bidding optimization is still in progress and when the learning process is already completed?

When auto-bidding optimization is in the learning process, it means that the system is learning and calculating the best bidding amount in order to effectively reach the ad objectives through maximizing conversions or app installs. For this reason, it is very likely that your ad will be delivered with improved performance after the learning process is completed.


(Last updated: June 14, 2019)

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Will ad performance be more efficiently optimized with defined audience targeting?

If you want your ad deliveries to produce better results after optimization is completed, we recommend delivering ads by targeting a broad audience to expand your ad reach.


In addition, if you do not want an ad to be visible to a certain audience, you can modify the audience configuration in the settings; this will not make any difference in the automatic optimization.


(Last updated: June 14, 2019)

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What is automatic click optimization?

This is a setting that helps to maximize as many clicks as possible to win bids below the maximum CPC that you have set by allowing the system to calculate the ideal CPC within the budget set for your ad group.

 

(Last updated: June 14, 2019)


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How many clicks does the learning process need for automatic optimization to complete?

It requires approximately 40 clicks per ad group to complete the learning process.


The number of clicks has a greater influence on performance optimization than the ad distribution period.


(Last updated: June 14, 2019)


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What is automatic conversion optimization?

This is a setting that helps to maximize as many conversions as possible to win bids below the maximum CPA that you have set by allowing the system to calculate the ideal CPC within the budget set for your ad group.

 

(Last updated: June 14, 2019)

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How many conversions does the learning process need for automatic optimization to complete?

It requires approximately 40 conversions per ad group to complete the learning process.

 

The number of conversions has a greater influence on performance optimization than the ad distribution period.

 

(Last updated: June 14, 2019)

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What should I keep in mind when automatically optimizing conversions?

Changing the placement of a conversion code can affect optimization because the existing automatic optimization is still proceeding with the calculation using old conversion data. After the code placement has been changed, the system will start a relearning process by collecting a new set of data.

 

To avoid such circumstances, we recommend creating a new ad group altogether and then configuring the settings to automatically optimize conversions.

 

(Last updated: June 14, 2019)

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What is automatic app install optimization?

This is a setting that helps to maximize as many app installs as possible to win bids below the maximum CPA that you have set by allowing the system to calculate the ideal CPA within the budget set for your ad group.

 

(Last updated: June 14, 2019)

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How many app installs does the learning process need for automatic optimization to complete?

It requires approximately 40 app installs per ad group to complete the learning process.

 

The number of app installs has a greater influence on performance optimization than the ad distribution period.

 

(Last updated: June 14, 2019)

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What data are required for optimization when changing from manual to auto-bidding?

When you change the bidding amount configuration of the ad group that is on display from manual to automatic, the system will use the obtained past performance data to optimize the bidding.

 

Moreover, if you change to auto-bidding with broad audience targeting after you have already bid for ads manually with specifically set targeting for the same ad group, optimization may have to rely on the past performance data until the new learning process is complete.

 

If it is determined that the ad group does have enough past performance data (insufficient number of clicks or conversions) or that the obtained performance data is deficient (the obtained data is not suitable to use in the learning process for auto-bidding optimization), the system needs to start a relearning process. In this instance, however, the relearning takes nearly the same amount of time as when creating a new ad group.

 

(Last updated: June 14, 2019)

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What happens if the number of clicks or conversions required for the learning process is insufficient?

The system will retrieve and incorporate the data within the ad account that the ad group is associated with or from other similar ads that are visible to the general audience into the auto-bidding optimization.

 

(Last updated: June 14, 2019)

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Campaign budget optimization

What is campaign budget optimization?

•      Campaign Budget Optimization (CBO) is a feature that helps to automatically split daily budgets to well performed ad groups and optimize budget usage.

•      Higher budget will be allocated to well performed ad groups.

•      Control the overall and daily budget at the campaign level.

•      You no longer have to manually set a daily budget at the ad group level.


 

How to use CBO?

·     You can choose to “Don’t optimize” or “Optimize” under campaign budget optimization feature at the campaign level.

  • By selecting “Don’t optimize”, you can manually control a daily budget at the ad group level.



·     By selecting “Optimize”, you can control a daily budget at the campaign level. You no longer have to manually set ad groups’ daily budget.


 

Recommendation

Schedule

•      The campaign duration should not be too short. It should be at least 7 days in order for effective learning.

Ad groups

•      You shouldn't create just one ad group as the CBO feature helps spitting budget across different ad groups. At least 3-7 ad groups should be used under the campaign.

Campaign spending and bidding

•      Bidding strategy and daily budget should not be adjusted too frequent as it effects system’s learning phase.

 

Suitable for

•      When there is a difficulty in setting and adjusting daily budget for each ad group.

•      When you need help with optimizing the budget in each ad group based on the performance.

•      When you're unsure of the budget you should set in each ad group during the beginning of campaign.

 

Conditions

•      All ad groups under CBO must use automatic bidding and has the same bidding strategy.

•      Daily budgets cannot be set at the ad group level.

•      Support for up to 100 ad groups.

•      Minimum daily budget per campaign is 3,000 THB.

•      Compatible with all objectives, except Reach & Frequency.

•      CBO cannot be inactivated, from “Optimize” to “Don’t optimize”, within the first 2 hours of ad launching.

•      To update the CBO status from “Don’t optimize” to “Optimize”, existing ad groups with manual bidding will be paused. You should always apply automatic bids to all ad groups under the CBO campaign.

•      There is a chance of daily budget exceeding. All cost will be charged as normal in accordance with campaign spending limit setting: unlimited or set spending limit.

•      It is recommended to set a campaign spending limit.

 

(Last updated: August 25, 2021)

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Recommended budget

A feature that allows you to check the "recommended daily budget" on the management screen to eliminate the loss of advertisement display opportunities caused by budget restrictions. You can refer to the numbers and set an appropriate daily budget.

The recommended daily budget cannot be displayed under the following conditions:

1. Reach and frequency objective is used

2. When campaign budget optimization is enabled. 

3. If the ad has not been delivered for 7 days

4. Ad group settings have been changed in the last 7 days, including targeting, optimizing and bidding, and budget.

5. The current daily budget is higher than the recommended budget.


Note:

- Data will be shown only in the ad group level.

- Data will be shown only on the ad manager dashboard and will note be reflected in the download report. 


(Last updated: October 1, 2021)

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Payments
Payment methods

Payment methods

You can make payments through credit card or coupon only.

 

Available credit cards must be issued by either of the following companies:

- VISA

- Mastercard

- JCB

- TPN

* Payment through a prepaid card is not accepted.

Please see below for the credit card registration method and timing for payments:

Registering a credit card

Timing for payments

(Last updated: March 31, 2021)

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Registering payer info

Please see more information on registering payer info here.

(Last updated: October 19, 2020)

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Checking payer info

You can check your payer info by following the steps below:

1. Click on the “Ad account” tab on the homepage. > Select the ad account name linked to the payer info you want to check.

2. Click on the “” icon in the upper left of the Ad Manager screen. > Go to “Settings.” > Select “Billing and payments.”



3. Click the payer name that you want to check



4. Click “Settings” on the upper right side of the screen.



5. The payer info that you have registered will then appear on the screen.



(Last updated: October 19, 2020)

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Editing payer info

Editing the payer name

The payer name can be edited.


Editing other information

Editing information other than the payer name is not allowed.

Changing your ad account type

If you wish to change from a Self-Serve account to an Agency account, please contact a representative from the LINE Ads Platform or LINE Agency Partner.

(Last updated: October 19, 2020)

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Setting credit card priority

The payment amount can be automatically charged from your “primary card” and “secondary card” only. The system cannot process automatic payments using other, non-priority registered credit cards.

* If an automatic payment cannot be complete successfully, you can manually make payment by clicking the “Pay now” button on the right side of the outstanding balance.

You can set priority for your registered credit cards by following the steps below:

1. Click on the “Ad account” tab on the homepage. > Select the ad account name linked to the credit card for which you want to set card priority.

2. Click on the “” icon in the upper left of the Ad Manager screen. > Go to “Settings.” > Select “Billing and payments.”


3. Click the payer name for which you want to set card priority.


4. Set a primary card by clicking on the “Set as primary card” button on the right side of the credit card that you want to set as a primary card.

 * You will be unable to make any changes once the primary card has been set.


5. Set a secondary card by clicking on the “Set as secondary card” button on the right side of the credit card that you want to set as a secondary card.

(Last updated: October 19, 2020)

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Checking your registered credit cards

You can check your registered credit cards by following the steps below:

 

1. Click on the “Ad account” tab on the homepage. > Select the ad account linked to your registered credit cards for the information you would like to check.


2. Click on the “” icon in the upper left of the Ad Manager screen. > Go to “Settings.” > Select “Billing and payments.”


3. Click on the payer name for the information you want to check.


4. Check the credit card information that appears in the center of the screen.


(Last updated: October 19, 2020)

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Changing your credit card settings

You can change the credit card settings by referring to the information below:

* If you wish to register a new credit card, please see more information here.

To change your credit card priority:

Please see more information on changing credit card priority here.

To delete a credit card:


1. Click on the “Ad account” tab on the homepage. > Select the ad account linked to the credit card you would like to delete.

 

2. Click on the “” icon on the upper left of the Ad Manager screen. > Go to “Settings.” > Select “Billing and payments.”




3. Click on the payer name under which the credit card you want to delete is registered.



4. Delete that credit card by clicking on the “Delete card” button on the right side of the credit card.


* You cannot delete a credit card that has been set as the primary card.

(Last updated: October 19, 2020)

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Timing for payments

LINE Ads Platform self-serve has 2 main payment methods available.

1. Automatic payment

2. Manual payment

 

Payment method 1: automatic payment

After your ads run, LINE Ads Platform automatically charges you based on 2 criteria of ad usage: whenever your account reaches a certain amount or a fixed period, whichever reaches first.

1.1 Threshold amount. LINE Ads Platform automatically charges you whenever your account reaches a certain threshold amount, starting from 1,000, 5,000, 10,000 to 15,000 THB. Threshold amount will be updated to another level when successful automatic payment by threshold amount is achieved. With the fourth successful payment, you will continue to be charged at the fourth threshold level or 15,000 THB.

 

1.2 Fixed period. LINE Ads Platform automatically charges you 20 days after your first ad launch or after your last payment.

 

*You can check your ending balance at "Billing and Payment"

*If the discount coupon is active, payment will be proceeded with coupon first, before your credit card.

* Your account may be charged several times a day, depending on ad usage.

* If more than 1 credit card is registered, payment will be proceeded with your selected primary card first.

 

Payment method 2: manual payment

You can make a manual payment anytime by following the steps below.

 

1. Click on the “Ad account” tab on the homepage. > Select the ad account linked to the payer info that you want to use for making a manual payment.

 

2. Click on the “≡” icon on the upper left of the Ad Manager screen. > Go to “Settings.” > Select “Billing and payments.”



3. Click on the payer name for which you want to make a manual payment.


4. Click on the “Pay now” button in the center of the screen.


5. Select the credit card for your payment and then click “Pay.” Your credit card will then be charged in full according to the outstanding balance


(Last updated: August 25, 2021)

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Merchant name that appears on your credit card statement

The merchant name “LINE Ads Platform” will appear on your credit card statement.

(Last updated: October 19, 2020)

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Registering a credit card

To use the LINE Ads Platform, you first have to register a credit card.

* You can see the names of the companies issuing credit cards that you can register here.

To register a credit card:

1. Go to the homepage and select the ad account or group for which you want to register a credit card. > Click on an ad account name under the “Ad accounts” tab or a group name under the “Groups” tab.

2. Click the “” icon on the upper left of the Ad Manager screen. > Go to “Settings.” > Select “Billing and payments.”


3. On the payer list page, click on the payer name for which you want to register a credit card.

* If you have not added the “Payer info,” please do so before registering a credit card.

* You can see more information on adding payer info here.



4. Click “Register payment method” in the middle of the screen.



5. If you have not linked your LINE ID to your business account, please follow the steps below:

5.1 Click “Link LINE ID.”


5.2 Click the “Link” icon on the right side of the “LINE” field.


5.3 Enter the email address and password of your LINE Account. > Click “Log in.”


5.4 Click on the “Go back” button if the system does not automatically bring you to the ad groups screen.


6. Select the “Rabbit LINE Pay (credit card)” or “Credit card” option.

Please check the smartphone that you use for logging in to your LINE Account.



6.1.2 If you have not registered a credit card for your LINE Account, please register a new card first. If your LINE Account already has a credit card registered, please select the existing credit card and then click “Register.”



6.2 If you select the credit card option:

6.2.1 Please enter the card number, expiration date and security code (CVV/CVC) of the credit card you would like to register.


You can register multiple credit cards and set credit card priority for payment as well.

* You can see more information on setting credit card priority for payment here.

(Last updated: October 19, 2020)

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Can I transfer coupon to a third person?

It is not allowed to transfer advertisement coupon and discount coupon to a third person.

 

(Last updated: March 31, 2021)

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Can I remove the registered coupon and re-register the same coupon again?

System does not accept re-registration of the same coupon, even though the coupon still has remaining balance or does not yet expire.

 

(Last updated: March 31, 2021)

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How to use coupon?

Users who receive advertisement coupon within a valid campaign period by LINE Company Thailand can check coupon usage method here. Please note that this function is only available to LINE Ads Platform Self-Serve accounts.

 

Methods to register coupon

1. Select ad account or group name for which you want to register a coupon. Go to homepage > Click on the “Ad account” or “Group” tab.

2. Click on the “” icon in the upper left of the Ad Manager screen. > Go to “Settings.” > Select “Billing and payments.”

3. Click on the payer name for which you want to register a coupon in Payer info list.

4. Click “Register payment method” in the middle of the screen.

5. Select the “Coupon” option > click “Next

6. Add coupon code you have > click “Add

7. Once the coupon registration is done, coupon will de displayed below credit card information you registered earlier.

* Only 1 coupon can be registered at a time. Please remove previously registered coupon before adding new coupon code.

 

Methods to remove coupon

1. Select ad account or group name for which you want to remove a coupon. Go to homepage > Click on the “Ad account” or “Group” tab.

2. Click on the “” icon in the upper left of the Ad Manager screen. > Go to “Settings.” > Select “Billing and payments.”

3. Click on the payer name for which you want to remove a coupon in Payer info list.

4. Click “Remove” on the right side of the registered coupon displaying in the middle of the screen.

5. Click “Ok” in the confirmation window

*You can delete coupon of any status, regardless of the remaining balance. But you cannot re-register and use the removed coupon.

 

(Last updated: March 31, 2021)

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Checking payment information

You can check your payment information by following the steps below:


1. Click on the “Ad account” tab on the homepage. > Select the ad account linked to the payer for the payment information you want to check.


2. Click on the “” icon in the upper left of the Ad Manager screen. > Go to “Settings.” > Select “Billing and payments.”


3. Click on the payer name for the payment information you want to check.


4. You can check the “Summary,” “Costs,” and “Payments” for your ad delivery in “Transactions.”

* When you click “Download detailed invoice,” you can download a PDF file of your detailed payment information.


Note:

- The numbers on the admin panel (report, dashboard) are only estimates; they, can therefore be different from the actual finalized numbers.

- If the costs have not been finalized, they can still be adjusted and continue to change. The system will adjust the costs when they exceed the fixed budget or when there are billable events carried over to the next month after the scheduled ad distribution period if the monthly spending limit has already ended. After that, the adjusted costs above will be automatically credited back to you.

- Only the costs in “Payments” are displayed as tax-inclusive costs. Otherwise, they are all tax-exclusive.

- The detailed payment information is available for download in the month after the payment has been made.

- There is no postal document delivery service available; you can directly download and print out the information from the system.

- The detailed invoice will use the payer info that you have registered; you cannot change the payer info on the invoice.



Payment manager screen


1. Outstanding balance

This is where you can view your remaining unpaid balance.


2. Download detailed invoice

The detailed billing statement is available for download in PDF.


3. Summary

This is where you can see the billing amount summary from all payer IDs.

- Costs: This includes the billing amount for each individual ad account.

- Payments: This shows your credit card payment history. You can download the receipt/ tax invoice here. Please click here for more information. 

- Withholding tax: This is where you can view the history and review the status of your withholding tax refund requests. Please click here for more information.


4. Starting balance

This shows the outstanding balance at the beginning of each month.


5. Payments

This shows the number of credit card payments you have made.


6. Costs

This is where you can see the billing and adjusted amounts for each individual ad account.

(Last updated: October 19, 2020)

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Failed payments

If an automatic payment cannot be processed successfully with your registered “Primary card” or “Secondary card,” all ad accounts linked to that payer info will be suspended.


If this happens, please make the payment by following the steps below:

* Please also refer to further information here.


To make a manual payment:


1. Click on the “Ad account” tab on the homepage. > Select the ad account name linked to the payer info for which you want to make a manual payment.

2. Click on the “” icon in the upper left of the Ad Manager screen. > Go to “Settings.” > Select “Billing and payments.”


3. Click on the payer name for which you want to make a payment.


4. Click on the “Pay now” button in the center of the screen.

 

5. Select the credit card for your payment and then click “Pay.” Your credit card will then be charged according to the amount that appears in “Outstanding balance.”

* Please be sure that you select a valid credit card when making a payment.


(Last updated: October 19, 2020)

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Refunding

If it is necessary to make an adjustment to the cost after payment has already been made due to campaign budget overruns or failed activities, the adjusted amount will be shown in your ad credit balance, which can be used for the next ad delivery.

However, if you no longer want to use this service, you can contact us to request a refund through our Inquiry Form.

Before making an inquiry, please be sure to change the “Status” of every campaign that links to the “Payer info” to “Paused” for which you would like to request a refund by following the steps below:

1. Click on the “Ad account” tab on the homepage. > Select the ad account name that links to the “Payer info” for which you would like to request a refund.


2. Click on the “Campaign” tab on the ad Manager screen. > Click the arrow “” next to the blue circle. > Change the status to “Paused” and repeat the same for the rest of the campaigns.


* If the “Payer info” for which you want to request a refund has been linked to multiple ad accounts, please repeat the above steps for every account.


After the refund has been completed, the “Payer info” and any ad account that links to that “Payer info” will be terminated and no longer in use.

Any campaigns, ad groups, and ads created under that ad account will also be terminated.

The payer info and ad account will be terminated after consent from the user has been granted.


Note:

* The refund will be completed through bank transfer to your Thailand bank account only.

* Transfers through a foreign bank account are not available.

* Please be sure to read and understand the information about transfer fees in our LINE Ads Platform Terms and Conditions of Use.

(Last updated: October 19, 2020)

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Ad guidelines
LINE Ads Platform – Terms and Conditions of Use

Please see more information about Terms and Conditions of Use here.

(Last updated: October 19, 2020)

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LINE Ads Platform Terms and Conditions of Use

LINE Ads Platform Guidelines provide advertisers with guidance on the types of ad content that are allowed. The advertiser has the responsibility to understand and comply with all relevant laws, regulations, and policies. LINE reserves the right to reject, approve, or remove any ads for whatever reason at LINE’s sole discretion.

The content of these guidelines is not intended for the purpose of offering legal consultation or advice, and there might be other applicable advertising-related laws apart from those stated in this set of guidelines; hence, it is advised that you seek further information by examining all applicable laws.

LINE is not liable for an advertiser’s activities or any other events related to this set of guidelines. You shall agree to not demand compensation from LINE or its affiliates, officers, representatives, and employees, nor to take legal proceedings or pursue any actions against LINE and/or any or all of the above-stated parties for incidents arising from or in connection with your use of or breach of compliance with this set of guidelines, nor shall LINE and/or any or all of the above-stated parties be held responsible for or make any compensation resulting from claims for compensation, losses, damages, lawsuits, judgments, incurred legal costs and expenses, or attorney’s fees.

 

(Last updated: October 19, 2020)

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Service policy

The LINE Ads Platform is an advertising platform delivering ads to audiences of all ages, from children to adults.

For this reason, LINE Corporation places great importance on the following questions when it comes to ad delivery on the LINE Ads Platform: “How would the audience (users) feel about the information they receive?”; “Is the needed information delivered to users in an appropriate way?”; “Does the delivered content cause negative feelings or discomfort to the users?”; and “Can all users feel safe and secure using the service?”.

(Last updated: October 19, 2020)

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Ad account review

As a matter of course, a review of a new ad account is carried out in accordance with criteria solely established by LINE Corporation. If it is deemed that the ad account does not meet the criteria, LINE Corporation reserves the right to reject such account setup.

Please see more information on new ad account reviews here.


(Last updates: January 15, 2021)

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Business types, business models, products, and services prohibited on the LINE Ads Platform

Please see more information on prohibited business types, business models, products, and services here.

 

(Last updated: January 15, 2021)

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Media (images, videos, apps) and ad reviews

Please see the criteria for media (images, videos, apps) and ad reviews here.

 

(Last updated: January 15, 2021)

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Prohibitions on ad delivery

Please see more information on ad delivery prohibitions in item 8 (Responsibility of Partners) here.

 

(Last updated: October 19, 2020)

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Examples of products that require particular attention

Please see examples of products that require particular attention here.

 

(Last updated: January 15, 2021)

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Guidelines

1. Ad submission information

 

Websites

- Image, Video, Carousel, Image (small)

You can choose uploaded assets from “Media”

* Video” ad format is not available if choosing “Payment: CPC” in the ad group

- Title

Enter text

 

- Description

Enter text

 

- Call to action

Choose from management panel. 


- Landing page

Enter landing page URL

 

- Click URL (Optional)

Enter URL with tracking parameter generated by your tracking tool.

*Please enter URL with tracking parameter as click URL.

 

- Impression tracking URL (Optional)

Enter the URL generated by your third-party tracking service.

The tracking feature supports Nielsen digital ad ratings.

 

Application

- Image, Video, Carousel, Image (small)

You can choose registered application from “Media”

* Video” ad format is not available if choosing “Payment: CPC” in the ad group

- Title

Enter text

 

- Description

Enter text

 

- Call to action

Choose from management panel.

 

- App

Choose registered application from “Media

 

- Landing page

Enter app store or landing page URL

 

- Click URL (Optional)

Enter URL with tracking parameter generated from SDK

 

- Impression tracking URL (Optional)

Enter the URL generated by your third-party tracking service.

The tracking feature supports Nielsen digital ad ratings.


2. Media upload information

 

Image, Carousel

- Image size: 1200×628 pixels, 1080×1080 pixels, 600×400 pixels

* Carousel only support 1080×1080 pixels

- File format: jpg, png

- File size: Max 10 MB

 

Video

- Video: H.264, Main/High Profile (Recommended), Square pixels, Constant Frame Rate (CFR),

Progressive scan

- Sound: AAC, 128kbps above (Recommended), Monaural or Stereo

- Frame rate: Max 30 fbs

- File format: mp4, mov

- Aspect ratio

16 : 9 (Width: 240 - 1920 pixels, Height: 135 - 1080 pixels)

1 : 1 (Width: 600 - 1280 pixels, Height: 600 - 1280 pixels)

9 : 16 (Width: 135 - 1080 pixels, Height: 240 - 1920 pixels)

- Resolution: Max 1080 p (Max 720 p during ad display)

- Bit rate: Max 8 Mbps

- Length: 5 - 600 seconds

- File size: Max 1 GB



Application

- Platform

Choose iOS or Android

 

- App name

Enter official name of application

 

- App store URL

Enter App Store URL for iOS and Google Play URL for Android


(Last updated: June 7, 2021)

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Text in ad images

Ad design should contain natural flow, clear focal point, as well as attractiveness. Ad should not contain too many texts. Please try to use little or no text in ad image when possible. Excessive text in ad images may result in your ad reaching fewer users.


(Last updated: April 1, 2021)

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Others
What is the manual bidding amount configuration?

Manual bidding amount configuration is a feature that enables you to choose whether to bid by CPC or CPM.

If you choose the CPC, ad delivery will take eCPM into account.

If you choose to bid by CPM, ad delivery will run based on the set CPM.

 

(Last updated: June 14, 2019)

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How is the budget allocation feature applied?

Budget allocation is applied to the daily budget that you have set for an ad group.

 

Your daily budget is evenly allocated to ensure even ad visibility throughout the day.

* Budget allocation is applied regardless of whether you set the bidding method as automatic or manual.

 

The evenly allocated budget can be revised multiple times in 1 day, depending on how it has been spent.

Sometimes, the number of ads delivered may exceed the daily budget you have set for the ad group. This depends on how your ad delivery condition is at the time.

 

However, the budget allocation feature is not applied to the campaign’s maximum spending limit.

 

(Last updated: June 14, 2019)

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What does ad delivery’s “Learning” mean?

If you reset the auto-bidding or make changes to its settings, the system needs to start a new learning process. Then the word “Learning” will be displayed on the right side of the ad delivery status.

 

Note:

* It may take a while for the Learning status to be visible.

* Learning means the process where the system is learning and calculating the best bidding amount in order to effectively meet the ad objectives through maximizing conversions or app installs.

 

(Last updated: September 30, 2019)

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What could I do if I want to know how the auto-bidding optimization system works (e.g. data update frequency)?

Unfortunately, the details on the auto-bidding optimization system cannot be disclosed.

 

(Last updated: October 19, 2020)

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What is the maximum number of groups I can create?

You can create up to 100 groups per User ID, with a maximum of 3 group layers.




(Last updated: August 1, 2019)

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Can a group be deleted?

You cannot delete any group that has already been linked to the approved ad account.

 

(Last updated: August 1, 2019)

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Can I move an ad account to another group?

You can move an ad account to another group but cannot move an ad account within the same sub-group structure.

 

(Last updated: August 1, 2019)

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Is it possible to edit or delete an ad account after creating it?

Editing an ad account

You cannot edit other information apart from the ad account name and payer info.

 

Deleting an ad account

You can delete the ad account that has not been approved yet. However, after the account is approved, it can no longer be deleted; please be careful with entering the required information when creating an ad account.

 

(Last updated: August 1, 2019)

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Why doesn’t my account appear in search results when using the LINE ID search?

If your account’s LINE ID on LINE Official Account Manager is set to be hidden, that account will not appear on search results.

 

Please recheck and change the settings of your LINE ID on LINE Official Account Manager.

 

(Last updated: August 1, 2019)

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Will the icon used for ad delivery change immediately after the update?

When you update a profile picture icon on the LINE Official Account Manager, the ad delivery system will change it for you after some time has passed.

* The icon does not change right after the update is completed.

 

(Last updated: August 1, 2019)

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In which currency will my bill be issued if my ad accounts use different currencies but the same payer info?

If you use Self-Serve accounts, the bill will be issued in Thai baht only.

(Last updated: October 19, 2020)

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Will I be billed for the costs exceeding my campaign spending limit?

The costs exceeding your campaign spending limit will not be included in your billing, but the system will adjust those excess amounts to a negative balance instead.

 

(Last updated: August 1, 2019)

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What happens if I change the campaign spending limit in the middle of the month?

If you change your campaign spending limit in the middle of the month, the updated spending limit will be applied for the rest of that month.

 

If you wish to change the spending limit for the next month, please create a new campaign or adjust the spending limit after you have already entered into the new month.


(Last updated: August 1, 2019)

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Why was I billed after the campaign schedule had already ended?

You may be billed after the campaign schedule has already ended. Any amount that exceeds your campaign spending limit will be subtracted from your billing before it is finalized.

However, if you change the end date of your campaign within 25 hours from the time when the ad setting is completed, costs incurred after the campaign has ended may be included in your billing.

(Last updated: October 19, 2020)

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Can I extend my campaign period if I have any remaining budget at the time the campaign ends?

You can extend your campaign period after the campaign ends, even though your remaining campaign budget is lower than the minimum spending limit.

 

(Last updated: August 1, 2019)

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Are there any characters or symbols not allowed for setting ad names or descriptions?

You can use common characters and symbols when setting ad names or descriptions, but emojis or characters that only display on specific devices are not allowed.

 

(Last updated: August 1, 2019)

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Why couldn’t I upload a video with the warning message “Invalid video aspect ratio”?

The actual aspect ratio of your video may differ from how it appears on the screen, depending on the video editing software you are using. Please check and adjust your video aspect ratio before you retry uploading.

 

(Last updated: August 1, 2019)

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I couldn’t upload the file or video even though its size is within the specified limit. Why were there still errors found?

It is probably because the file name extension does not match the actual file format. Please recheck the file format and try uploading it again.

 

(Last updated: August 1, 2019)

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An error occurred when I was uploading images or videos. What should I do?

If you have problems while uploading images or videos, please see if the file specifications listed below comply with these Guidelines.

- File resolution and size

- Image or video’s file format 

 

For image, you can use feature “Crop” to cut and select the image size that the system supports for file upload. 

 

(Last updated: October 1, 2021)

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Can I insert 2 sets of base codes in the same page URL?

Same base codes

You can insert only 1 set of base code in 1 URL.

 

Different base codes

You can insert multiple different base codes in 1 URL.

 

Also keep in mind that inserting more than 2 sets of the same base code in 1 URL, can affect the performance tracking, please be careful when inserting the base code.

 

(Last updated: August 1, 2019)

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Can I use a tag manger?

Using Google Tag Manager or Yahoo! Tag Manager does not cause any issues in ad delivery.

 

For more information on how to use a tag manager to manage tags, such as inserting codes or configuring tag triggers, please directly contact the service provider of the tag manager that you are using.

 

(Last updated: August 1, 2019)

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How can I track my ad performance if I can’t insert JavaScript tags?

If you have trouble inserting JavaScript tags, you can track your ad performance by using image tags. Simply add the base code with the <noscript> ... </noscript> part removed and then add the image tag.

 

Nevertheless, please note that you cannot solely use the image tag to track your ad performance. You need to create a custom conversion specifying the URL of the page that has the image tag inserted before adding it to your service.

 

(Last updated: August 1, 2019)

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The LINE tag has already been inserted, but why does the conversion status still remain “Inactive”?

If a conversion (CV) has not occurred, the conversion status may appear “Inactive.”

Please wait until a CV occurs.

If the “Inactive” status remains unchanged for a long period of time, it is possible that there are some issues with LINE Tag insertion. Please recheck to confirm that it was inserted properly. 

 

(Last updated: October 19, 2020)

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How can I check a tag’s status?

You can check your tag status by following the steps below:

1. Click on the “ad account tab” tab on the homepage. > Select the ad account name that you want to check the tag status.

2. Click on the “” icon in the upper left of the Ad Manager screen. > Go to “Shared library.” > Click “Tracking (LINE Tag).”

3. Check the status of each tag under “Status.” 

 

(Last updated: October 19, 2020)

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Is the audience data compiled using other data in addition to the data on LINE?

Yes, the audience data is compiled using other data in addition to the data on LINE.

 

(Last updated: August 1, 2019)

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How long can the audience retention period last?

You can set the retention period for your audience to last from 1 to 180 days.

 

Furthermore, the system will start gathering the audience data as soon as a LINE Tag is inserted in your target page. This enables you to gather the data up to 180 days prior to the time when the audience is created.

 

(Last updated: August 1, 2019)

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How broad is the scope of the “Everyone who visited website” option in the Web Traffic Audience defined?

The scope of the “Everyone who visited website” option in the Web Traffic Audience includes all pages that have base codes inserted.

 

(Last updated: August 1, 2019)

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What is the maximum number of audiences and lookalike audiences I can create?

You can create up to 500 audiences.

Meanwhile, the maximum limit of lookalike audiences you can create is 10.

 

(Last updated: August 1, 2019)

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How many IDFA lines can I upload at a time?

You can upload up to 1.5 million IDFA lines at a time.

 

(Last updated: August 1, 2019)

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Is the number of users in LINE Official Account audience shown on LINE Ads Manager matching that of the LINE Official Account Manager followers?

The users listed below are not included in the “LINE Official Account Audience”:

- Users who blocked and deleted your LINE Official Account from their friends list

- Users who have not logged into LINE for a long period of time

 

Consequently, the number of users in the “LINE Official Account Audience” does not match your LINE Official Account Manager's total number of followers and blocked users.

 

(Last updated: August 1, 2019)

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What is the estimated audience size?

The estimated audience size differs, depending on the types of audience.

 

Web Traffic Audience

The number of website visit users

 

Mobile App Audience

The number of users with triggered events

 

IDFA/AAID upload

The number of data uploads

 

LINE Official Account Audience

The number can change every day depending on the number of LINE Official Account’s followers.

Valid friends: This means the number of friends that do not block your LINE Official Account (except for some users).

Friends blocking the account: This refers to the number of users blocking your LINE Official Account.

 

(Last updated: August 1, 2019)

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Why couldn’t I select the event name of Mobile App Audience?

If an event has not been triggered, the event name will not appear on the drop-down list. This means there is no event available to choose from.

 

In the instance when the event does not show on the drop-down list, even though you have already configured the settings of that event on the SDK, the possible causes might be as follows:

- SDK linking fails.

- An error occurs in the event settings on the SDK side.

* Once an event name appears, it stays undeletable for 180 days, so please be careful when proceeding with this process.

 

(Last updated: August 1, 2019)

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I had already chosen the “People who visited event page” option and set the “URL rules,” but my Web Traffic Audience did not increase. What should I do?

Please recheck the following to confirm if they are all correct:

Specifying a URL

- Ensure that the registered URL is correct.

- Ensure that the tag is inserted on the specified page properly.

Setting an event code

- Ensure that the event code is set properly.

If you are using a tag manager, please direct your inquiries to the service provider of that tag manager.

(Last updated: October 19, 2020)

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Audience size is too small

Audience size of 100 or more is required. 


For the following custom audiences, you can add more data onto the file before uploading again. 

  1. Upload IDFA/ AAID
  2. Upload phone numbers
  3. Upload email addresses


For the following custom audiences, you can wait for the audience size to automatically increase after continuous usage. 

  1. Web Traffic Audience
  2. Mobile App Audience
  3. LINE Official Account Audience
  4. Video view audience


(Last updated: October 1, 2021)

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How to resolve custom audience upload error of contains data in an invalid format?

When your uploaded audience file got “contains data in an invalid format” error, you can download the file for validation. 


The most commons errors include:

1. If any other details are found in the first row, please remove them and always fill your first row with the raw data you want to upload 

2. Enter only one raw data per one row

3. There should be no spaces before the raw data

4. There should not be any irrelevant symbols in the data such as a comma (,), a plus sign (+), or other special characters.

5. All data should be aligned in the same format.


Note:

- Raw data means IDFA/ AAID, phone number, or email address. 

- Please check additional detail on creating audience here


(Last updated: October 1, 2021)

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Can I set a tracking period for the conversion code?

The conversion code’s tracking period lasts 30 days.

 

If you use the custom conversion code, you can set its tracking period to last from 1 to 180 days.

 

(Last updated: August 1, 2019)

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Is the number of conversions counted based on the data obtained through the LINE Ads Platform only?

The conversion code’s tracking period lasts 30 days.

 

If you use the custom conversion code, you can set its tracking period to last from 1 to 180 days.

 

(Last updated: August 1, 2019)

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How can I set 2 conversion points within the same URL?

The conversion code’s tracking period lasts 30 days.

 

If you use the custom conversion code, you can set its tracking period to last from 1 to 180 days.

 

(Last updated: August 1, 2019)

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How can I set a custom conversion?

You can set a custom conversion by following the steps below:

 

1. Click on the hamburger menu icon in the upper left of the screen. > Select “Conversions.”

2. Then click “+ New custom conversion.”

3. Enter all general information and set conversion rules. Finally, click “Save.”

 

If the conversion status reads “Active,” that means the system is currently tracking the custom conversions. If any custom conversion is no longer used, please update its status to “Paused.”

 

(Last updated: August 1, 2019)

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What is the maximum number of custom conversions I can create?

The maximum number of conversions you can create is 100. Please also note that you can edit only the custom conversion’s “Name” and “Description” once it has been created.

 

(Last updated: August 1, 2019)

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What does “Last contact” on the list of custom conversions mean?

The “Last contact” shows the date and time when the custom conversion was last tracked.

 

(Last updated: August 1, 2019)

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I inserted the codes in the correct order, but why is the number of custom conversions more than that of the conversions?

The system may sometimes fail to process the data correctly if users perform certain actions on their devices.

Actions that cause errors in tag data processing

- Repeated taps on a button

- Reloading a page

In addition to the above user actions, users’ internet connection environment or data transmission of other tags, can also cause errors in the tag data processing.

(Last updated: October 19, 2020)

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How to resolve no install events found?

Please check the following data when an error of “No install events found. Install the SDK in your app and then trigger the relevant install event you wisht to optimize for” is found in your ad group.

  1. If the application has not been registered on LINE Ads Platform yet, please check the app conversions set up here
  2. If application has already been registered on LINE Ads Platform, please make sure to complete the set up on SDK admin adpel using your ad account ID and app ID. 

Ad Account ID:


App ID:


Note:

- Check which part of the SDK manager to enter the ID obtained from the LINE Ads Platform admin panel here

- If the issue is still unresolved, please contact the SDK you are connected for more information. 


(Last updated: October 1, 2021)

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What SDKs can I link to my LINE Ads Platform?

Measurement Partners providing the entitled SDKs, you can link to your LINE Ads Platform include the following:

- adjust

- AppsFlyer

- Kochava

You cannot use the SDKs from other service providers that are not listed above because LINE Ads Platform has not partnered with them.

(Last updates: October 19, 2020)

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I have deleted an event from the SDK. Why does it still appear on the list of custom conversions on my LINE Ads Platform?

Although you have deleted an event from the SDK, it can still appear on the list of custom conversions for the next 180 days, from when the conversion was last tracked.

 

(Last updated: August 1, 2019)

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In which part of the SDK Manager screen do I enter the ID obtained from the LINE Ads Platform admin panel?

You can refer to the following for more information:



(Last updated: October 19, 2020)

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Why couldn’t I select the event name of Mobile App Audience?

If an event has not been triggered, the event name will not appear on the drop-down list. This means there is no event available to choose from.

 

In the instance when the event does not show on the drop-down list even though you have already configured the settings of that event on the SDK, the possible causes might be the following:

- SDK linking fails.

- An error occurs in the event settings on the SDK side.

* Once an event name appears, it stays undeletable for 180 days, so please be careful when proceeding with this process.

 

(Last updated: August 1, 2019)

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Can the payer info be edited or deleted?

You cannot edit or delete the payer info, for example, the business type, if its review status has already changed to “Active.”

 

(Last updated: August 1, 2019)

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Can I change the payer info that was already registered for my ad account?

You can register only 1 set of payer information per ad account. 

Making any change to the payer information is not allowed.

You, however, can register up to 5 credit cards for your ad account.

 

(Last updated: August 1, 2019)

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When is the billing amount finalized?

If you choose the automatic payment option, the outstanding balance will appear based on your actual usage, and the payment will be processed accordingly.

If you choose to make payment manually, after you click “Pay now,” the system will show you the outstanding balance that has just been updated.

(Last updated: October 19, 2020)

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What is the adjusted amount?

Costs exceeding the campaign spending limit or ad delivery costs that are not subject to the billing process will be adjusted to a negative balance.

 

(Last updated: August 1, 2019)

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How can I check my billing amounts?

You can check your billing amounts by following the steps below:

 

1. Click on the ad account or ad group that you want to check the billing amounts.

2. Click on the hamburger menu icon in the upper left of the screen. > Select “Billing and payments.”

3. Click the payer name that you want to check.

 

(Last updated: August 1, 2019)

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Can I specifically set my ads to be delivered on a particular LINE-related service?

No, it is impossible to set your ads to be delivered on a particular LINE-related service.

 

LINE Ads Platform will deliver ads to all LINE-related services.

 

(Last updated: August 1, 2019)

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All ad settings were completed successfully, but there were no impressions tracked. What should I do?

Please refer to the following to see if your settings are configured properly:

Run ads

If there is no issue found in the settings, you might try:

- Raising the bidding amount

- Expanding your ad delivery targets

- Reviewing your budget settings

(Last updated: October 19, 2020)

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My campaign schedule has ended. Why does the number of impressions/clicks continue to increase?

Impressions or clicks can continue to increase after the campaign period has already ended because cache data still remain in the users’ devices.

Billing based on numbers of impressions and clicks accrued from the next months will be calculated by the following conditions:

In case you set a Monthly budget spending limit

You will not be charged for the increased impressions or clicks, even though they are within the defined spending limit for the month.

* For the Self-Serve accounts, from which you are able to directly make payments through a credit card, the amount of incurred costs will be displayed in the outstanding balance.

In case you set an In total spending limit

You will be charged for the increased impressions or clicks if they are within the defined spending limit.

Please see more information on the campaign budget here.

(Last updated: October 19, 2020)

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Can an unverified LINE Official Account deliver ads using CPF bidding strategy?

Ads delivered by an unverified LINE Official Account using the Cost per Friend (CPF) strategy are allowed in Thailand only.

Unverified accounts in Japan in Taiwan are currently unable to deliver ads using the CPF strategy.

(Last updated: October 19, 2020)

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When a user clicks "Like" on an ad, will it be shared with other users?

Clicking “Like” on an ad is not shared with other users.

(Last updated: October 19, 2020)

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Why were non-target countries included in my location-based report?

The aggregated location data are gathered through users’ LINE applications. If you create a location-based report, the system may also include non-target countries in your report.

Example: The target region of your ad delivery is set as “Thailand,” but the report is updated while the users who use Thailand-registered LINE accounts are in Japan.

In this instance, the system will count the data of these users as those of users in Japan. This is the reason why the country name “Japan” appears on your report, even though you have set the target region for ad delivery as “Thailand.”

(Last updated: October 19, 2020)

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What’s the difference between a Self-Serve and a LINE Agency Partner account?

There are 2 types of LINE Ads Platform accounts: Self-Serve and LINE Agency Partner.

Self-Serve

Users who use this type of account set up their own LINE Ads Platform account online and make payments using a credit card.

LINE Agency Partner

This type of account is for users who neither set up their own LINE Ads Platform accounts nor process credit card payments through LINE directly. Rather, they choose to contact an agency to set up and run the account for them.

Self-Serve and LINE Agency Partner accounts may have certain functions and operational processes that differ from one another.


(Last updated: October 19, 2020)

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